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Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer)

It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five years. […]

emarketer.com
Mon, Jun 24, 2024 at 4:33 PM

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Digital Signage Business Climate Index Survey Needs Greater US/Canada Input To Be Meaningful (16:9)

Digital signage is a relatively small industry, which explains why credible research specific to this industry is hard to come by. So when work ... […]

sixteen-nine.net
Mon, Jun 24, 2024 at 11:06 AM

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2024 DPAA Cannes Lions Curated Experience Draws Record Number of Members, Brands, Agencies

NEW YORK – June 20, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today it has engaged with a record number of members, brands, and agencies during this year’s Cannes Lions International Festival of Creativity. […]

dpaaglobal.com · Promoted content
Mon, Jun 24, 2024 at 9:42 AM

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Top 6 Tips for Designing & Installing Outdoor LED Videowalls (Commercial Integrator)

George Walter of Digital Projection offers tips to combat variable outdoor conditions that can make or break a successful LED videowall installation. The post Top 6 Tips for Designing & Installing Outdoor LED Videowalls appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Jun 24, 2024 at 12:11 AM

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Cannes Lions 2024 insights from ad executives (AdAge)

High drama with MediaLink, Elon Musk’s no-apology tour, creators at the gates, AI invades the beach again, and more from the festival. By Garett Sloane, Jack Neff, Tim Nudd and Brian Bonilla. This year’s Cannes Lions International Festival of Creativity brought plenty of rain and rained plenty of drama on an ad industry in transition. […]

adage.com
Mon, Jun 24, 2024 at 12:11 AM

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Saudi’s Qiddiya Giga-Project Adds Plans For Sci Fi-Looking Performing Arts Center (16:9)

The Saudi giga-project outside of Riyadh – called Qiddiya City – has now added a digital-heavy performing arts center to the list of ambitious ... […]

sixteen-nine.net
Mon, Jun 24, 2024 at 12:10 AM

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Retail media is growing fast but lack of measurement is a concern (Marketing Week)

By Ben Davis, editor at Econsultancy. The scale of retail media growth is quite hard to get your head around. Some estimates say it will account for a fifth of all US ad spend this year. […]

marketingweek.com
Sun, Jun 23, 2024 at 5:47 PM

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OOH Ad Sales: How to Deal with Rate Push Back (Billboard Insider)

Lisa & Dan Nausley. People don’t buy products or services based on price. Even people who believe that they are price shoppers who believe that’s how they buy…don’t really. […]

billboardinsider.com
Fri, Jun 21, 2024 at 2:34 PM

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Digital Out-of-Home Insider Summit October 2 – 5, 2024 Austin, TX (Media Post)

Who needs a "metaverse" when digital screens and rich, imaginative interactions are possible in real life? As Digital Out of Home screens pop up everywhere you glance - even F1 racers and shopping carts, digital try-ons. and gamified billboards - the medium is a part of the landscape of everyday life. […]

mediapost.com
Fri, Jun 21, 2024 at 2:32 PM

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MLB Team Uses Faux Windows Errors Messages On Stadium Screens To Amplify Fan Support (16:9)

There have been seemingly endless tales of digital signage networks with screens showing the dreaded Windows blue screen of death or pop-up notifications for ... […]

sixteen-nine.net
Fri, Jun 21, 2024 at 8:51 AM

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Video: Retailer Good American’s Screen-Filled LA Flagship (16:9)

I wrote back in January about retailer Good American’s display-filled flagship store at the Westfield Century City Mall in LA, and now the tech ... […]

sixteen-nine.net
Fri, Jun 21, 2024 at 8:13 AM

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Clear Channel Outdoor’s digital billboards promote heat relief sites to residents of Maricopa county, Arizona

Starting this week, more than 100 digital billboards across the Valley will display critical local heat relief resources, thanks to a partnership between Maricopa County, Clear Channel Outdoor, the Maricopa Association of Governments and the City of Phoenix. […]

investor.clearchannel.com
Fri, Jun 21, 2024 at 12:10 AM

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Magna forcasts global OOH ad spend to grow 7+% to $35 billion in 2024 (Campaign Brief)

By Ricki Green. After finally catching up with the pre-COVID levels in 2023, OOH media continues to show significant organic growth (+7% to $35 billion) driven by additional screen units generating digital OOH growth (+12%, reaching almost 40% of global OOH ad sales), and by omnichannel programmatic spending. […]

wa.campaignbrief.com
Thu, Jun 20, 2024 at 5:41 PM

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Takeaways, dim sum and poems: A report from World Out of Home in Hong Kong (StopPress)

By Robin Mcdonnell, CEO of Phantom Billstickers. Unlike previous congresses in Lisbon and Toronto, direct flights from Auckland made Hong Kong a much more accessible destination for this billsticker and his colleagues. […]

stoppress.co.nz
Thu, Jun 20, 2024 at 5:37 PM

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Walmart to install electronic shelf labels in 2300 stores by 2026 (Invidis)

Walmart is investing in digitalizing its stores and is planning to introduce electronic shelf labeling in 2,300 of its 10,600 stores worldwide by 2026. These electronic shelf labels (ESLs) have prior been extensively tested in a pilot project. According to USA Today, the pilot began in 2023 at a store in Grapevine, Texas, and now includes 63 branches state-wide. […]

invidis.com
Thu, Jun 20, 2024 at 5:12 PM

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