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Monday, May 13 Mon, May 13

India’s OOH trade body IOAA about to launch its unified audience measurement tool, RoadStar (Pitchonnet)

After presenting “RoadStar” before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency as AAAI seeks clarity. RoadStar covers over 800 markets across the country, ranging from the metro cities to non-metros to the taluka level. It delivers comprehensive metrics for over 60,000 media sites. […]

pitchonnet.com
Mon, May 13 at 7:26 PM

Zitcha and Venvee join forces to measure the effectiveness of in-store media campaigns using AI (AdNews)

Using advanced AI, Venvee creates a virtual 3D model of the store called a ‘digital twin’, then anonymously collects the full in-store journey of each individual shopper through retailer's security cameras from entry to exit, inclusive of the shoppers’ precise locations, interactions with products, advertisements and other store features. […]

adnews.com.au
Mon, May 13 at 7:12 PM

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