Matt Kendall. Global spending on retail media is expected to reach $140 billion this year. Forecasts suggest this could grow by 26% over the next four years, totalling a projected $176 billion per year in 2028. […]
Insurers are pulling back in the Gulf states due to storm-related real estate damage claims. If replacement insurance is not available, consider self insuring. Keep enough spare debt capacity to replace one or more of your digital billboards in the event of a storm. […]
Nashville-based Uniguest is going down the platform/headless path with its venue-focused CMS software Tripleplay, tying it directly in with a variety of Electronic Point ... […]
Members of the AV community opine on the value they derive from in-person conferences and trade shows. […]
A committee is set to meet today in Chicago to consider a push to relax restrictions that prevent digital billboards to be lit up ... […]
By Sovan Mandal. The very fact that E Ink displays can run on just a fraction of the power that traditional displays such as LCD or LED displays consume opens up a whole lot of possibilities for advertisers to explore and innovate. […]
The first activation took place at the NFC Championship, held at San Francisco’s Levi Stadium. The Famous Group was working with a limited timeframe for set-up and calibration and utilised SP’s powerful calibration tools to streamline the process. “We used a 3D model of the stadium with 3D anchor points for the camera alignment,” says Beaumont. […]
By Euan Mackay. Recently, I was lucky enough to participate in an Out Of Home Measurement panel session at the EMRO (European Media Research Organisation) annual conference. The panel was chaired by Valerie Morrison from Mobimetrie in France and I was joined onstage by a stellar lineup of Arina Ureche, Markus Bickert and Patricia Schultz. […]
A guest blog from Euan Mackay, Chief Strategy Officer at Route Research, the research organization responsible for providing audience estimates to the out-of-home industry in Britain. So, the potential outcome of the proposed MRC change in definition is a negative impact on the effectiveness of the medium as a whole. […]
The publication TechNewsWorld, whose coverage focus is pretty evident in the name, has a good reminder up about the looming end of Microsoft’s formal ... […]
Beverage giant PepsiCo has debuted something it calls a Pepsi Smart Can – a version of its soda can that has a wraparound screen ... […]
By Philippa Evans, JCDecaux. How Skyrise delivered 21% uplift in revenue for The Woodland Trust using pDOOH Speaking on the Life in Programmatic DOOH podcast, Mark Burton (business director, Skyrise) describes how pDOOH helped deliver outstanding results for The Woodland Trust as part of a cross-channel campaign including audio and social media. […]
Kevin Gephart. A great source for finding winning sales candidates are restaurant servers and bartenders. They can establish immediate rapport, manage difficult personalities, and cut to the chase. […]
Outdoor Advertising Collective (OA Collective) has launched, uniting over 14 independent out-of-home (OOH) owners to offer advertisers and brands access to a network of assets, predominantly large format billboards, across Australia and New Zealand. Partners currently include Big Outdoor, Australian Outdoor Sign Company, Australian Outdoor Media and Go Media. […]
Well this could be a problem for people who exhibit at or walk the sprawling floors of the annual Integrated Systems Europe trade show ... […]
