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NC Legislature Overides Governor’s Billboard Veto (Billboard Insider)

Insider Take: Congrats to the NCOAA and how effective a cooperating and well run state association can be in moving forward initiatives for the industry. When it comes to outdoor advertising, it’s also worth noting the importance of hiring a strong lobbying firm, which TJ says has been vital for NCOAA. In North Carolina, NCOAA utilizes Sandy Sands and Ross Barnhardt with Sands Law. […]

billboardinsider.com
Sat, Jun 29, 2024 at 3:08 PM

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Projection In SOHO NYC Building’s Windows Celebrate And Market NBA Finals (16:9)

Here’s a nice example of how the windows of vacant storefronts are once again being used as short-term digital out of home ad tools, ... […]

sixteen-nine.net
Fri, Jun 28, 2024 at 11:20 AM

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Total OOH ad spending in the US will surpass $10 billion for the first time in 2027, on moderate growth (eMarketer)

by Yoram Wurmser. OOH ad spending has recovered from the pandemic and will continue to grow steadily. OOH ad spending hit a new high in 2023 for the first time since the pandemic. […]

emarketer.com
Thu, Jun 27, 2024 at 5:14 PM

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Ahold Delhaize USA’s in-house retail media network links with ad sales platform (Grocery Dive)

AD Retail Media has joined forces with ad sales platform Placements.io to streamline the retail media platform’s sales, advertising and finance operations, according to a Tuesday announcement. Bobby Watts, senior vice president of AD Retail Media, said in the statement that the tie-up will update its ad sales workflow and sharpen revenue management. […]

grocerydive.com
Thu, Jun 27, 2024 at 5:11 PM

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Tesco signs an aggreement with the world’s largest media buying group Group M to facilitate ad sales for its retail media network (Marketing Beat)

Scarlett Sherriff. The partnership marks the largest single agreement for the retail media platform, spanning on-site, off-site and connected store offerings. […]

marketing-beat.co.uk
Thu, Jun 27, 2024 at 5:07 PM

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Top three digital signage integrators in Benelux (Invidis)

The Benelux region, which comprises Belgium, the Netherlands, and Luxembourg, is considerably more significant for the digital signage industry than its market size might suggest. The reason is that many global companies operate their European headquarters in these countries, leading to significantly more displays being purchased here than are actually used in the Benelux market. […]

invidis.com
Thu, Jun 27, 2024 at 4:44 PM

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Belgian digital signage integrator Digitopia acquires retail signage specialist Thisplays2 (Invidis)

by Florian Rotberg. This takeover creates a leading provider of digital signage, business music, and smart office solutions, with more than 34,000 touchpoints in the Benelux region. The Dutch and Belgian digital signage market is dominated by international integrators like Gather by Econocom, M-Cube, Scala, and Zetadisplay. […]

invidis.com
Thu, Jun 27, 2024 at 4:40 PM

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The biggest digital signage integrators and software providers in Italy (Invidis)

The Italian digital signage market, like France’s, is mainly focused on luxury retail. Many major fashion brands are headquartered in Italy, making it a key location for global rollout decisions. Italy’s top three: The European digital signage integrator M-Cube, led by Manlio Romanelli, holds the top spot. […]

invidis.com
Thu, Jun 27, 2024 at 4:37 PM

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US manufacturer of digital billboards Daktronics reports a record of $215.9 million revenue in latest fiscal quarter

Daktronics, Inc. (NASDAQ - DAKT), a U.S.-based designer and manufacturer of dynamic video communication displays and control systems for customers worldwide, reported results for its fiscal year and fourth quarter 2024 ended on April 27, 2024. […]

investor.daktronics.com
Thu, Jun 27, 2024 at 4:31 PM

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How to calculate your billboard cashflow (Billboard Insider)

Why billboard cashflow? When you sell your billboard company the relevant metric buyers look at is billboard cashflow, that is, the cash generated by your billboard plant after direct expenses of the billboards. […]

billboardinsider.com
Thu, Jun 27, 2024 at 3:53 PM

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Programmatic DOOH ad sales platform Screenverse hires ex-Broadsign and ex-Blip executive as VP

Screenverse has hired Daniel Fleischer as Vice President of Supply Partnerships. Daniel brings a wealth of OOH and DOOH advertising industry and technology experience, having previously held leadership roles at BroadSign, Ayuda Media Systems (acquired by BroadSign), and Blip. […]

screenversemedia.com
Thu, Jun 27, 2024 at 3:43 PM

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Build Your Digital Signage Messaging With Microsoft Word??? (16:9)

Just about anyone who advises, guides or executes on content and creative strategy for a digital signage network has talked customers off the ledge ... […]

sixteen-nine.net
Thu, Jun 27, 2024 at 9:41 AM

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Walmart Canada Testing LCD Ribbon SmartShelves That Show Pricing AND Consumer Reviews (16:9)

Walmart’s Canadian operation is running an interesting trial program at its biggest store in the country – using LCD ribbon displays in the crackers ... […]

sixteen-nine.net
Thu, Jun 27, 2024 at 8:28 AM

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Dubai Retailer Lines Store’s Upper-Level With Semi-Transparent LED Display Tech (16:9)

A home furnishings retailer in Dubai is using those semi-transparent, wafer-thin LED displays on the upper levels of its store. What’s interesting here is ... […]

sixteen-nine.net
Thu, Jun 27, 2024 at 4:57 AM

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oOh!media makes another media-for-equity play in $5m deal with Airtasker (Business News Australia)

By Matt Ogg. Outdoor advertising giant oOh!media (ASX: OML) secured a $5 million convertible note for either share options in the Sydney-based online services marketplace Airtasker (ASX: ART) or cash payment. In return, oOh!media will provide Airtasker with $6 million worth of outdoor advertising inventory. […]

businessnewsaustralia.com
Wed, Jun 26, 2024 at 1:59 PM

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