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OOH ad operator Link Media Outdoor is improving margins (Billboard Insider)

Yesterday Boston Omaha Corporation released its 2023 Annual Letter. It is blissfully free of the fuzzy-management-consulting-speak which clogs many public company annual reports and letters. Here are three things about Link Media Outdoor (Boston Omaha’s out of home subsidiary) which SignValue learned from reading the Boston Omaha 2023 Annual Letter. […]

billboardinsider.com
Tue, May 21 at 11:48 PM

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WV Outdoor had four billboard structures destroyed by the storm, and eight others damaged (Billboard Insider)

The storm hit on Tuesday, April 2nd and we finished clean up by that weekend. We had 3 contractors respond immediately. Justice Signs from Glen Lyn, Va arrived that afternoon, North Alabama Signs from Hartselle, AL and East Coast Billboards from Mertztown, PA arrived the next day. […]

billboardinsider.com
Tue, May 21 at 11:47 PM

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LED Giant Daktronics Debuts New Media Player … For LCD Displays (16:9)

In a move that would quite possibly confuse the hell out of people, but makes sense, the big US LED display manufacturer Daktronics has ... […]

sixteen-nine.net
Tue, May 21 at 6:00 AM

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Elevator DOOH media network Schindler has projected ads on lift doors (16:9)

My hotel has a Digital OOH product I have not seen before … at least I don’t remember seeing. It is a short-throw projector mounted about the door to the hotel’s guest elevator, called Doorshow. The website is all in German but this is a product of Swiss elevator manufacturer Schindler, which has what it calls the Schindler Media Network. […]

sixteen-nine.net
Tue, May 21 at 12:10 AM

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The band Dead & Company uses immersive digital signage during their concerts in the Sphere (DSToday)

  ` Concert performances are set to feature unique audiovisual experiences for fans leveraging the immersive digital curved screen of The Sphere's interior along with the venue's custom-made Sphere Immersive Sound system, which is powered by Holoplot. […]

digitalsignagetoday.com
Tue, May 21 at 12:10 AM

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Tesco wraps London Wembley store in PepsiCo branding ahead of Champions League final (Retail Gazette)

The supermarket chain has partnered with this year’s UEFA Champions League sponsor PepsiCo for a head-to-toe store wrap promoting the group’s three major brands: Pepsi, Doritos and Walkers ahead of the final that takes place at Wembley on 1 June. […]

retailgazette.co.uk
Tue, May 21 at 12:10 AM

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Walmart ad sales grow by 26% as more brands buy into retail media (Marketing Dive)

Peter Adams,Senior Reporter. The retailer’s overall active advertiser counts grew by nearly 19% in its fiscal Q1, with strong growth from smaller and emerging brands in the U.S. Dive Brief: Walmart’s U.S. […]

marketingdive.com
Mon, May 20 at 9:18 PM

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US Out-of-Home Industry Grows Faster than US Economy in 1Q 2024 (Billboard Insider)

Nice to see the US out of home industry growth picking up after a weak 2023. Here’s a table comparing US out of home revenue growth with the US economy and inflation for the past two years. […]

billboardinsider.com
Mon, May 20 at 9:17 PM

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In-store screens a tiny part of retail media market, but that “tiny” spend could still add up to $1b by 2028 (16:9)

The market research firm eMarketer has teased out some insights from a new pay-walled report that looks into the in-store component of retail media networks, confirming growth and big long-term dollar potential, but also laying out some obstacles to adoption. […]

sixteen-nine.net
Mon, May 20 at 7:13 PM

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Preview: Digital Signage Summit Europe in Munich: May 22-23, 2024 (Invidis)

Digital Signage Summit: two days of presentations, panel discussions, exhibitions, and several networking events – all in one spot, the Hilton Munich Airport Hotel. […]

invidis.com
Mon, May 20 at 12:04 PM

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The billboard that killed 16 and injured 75 people did not have a permit (Billboard Insider)

Last week a large billboard in India blew over in the wind, killing 16 people and injuring 75. The billboard did not have a permit. The owner of the billboard has been arrested. […]

billboardinsider.com
Mon, May 20 at 12:00 PM

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Sharp’s US CEO Stressing TV Plant Shutdown In Japan Not An Indicator Of Any Larger Issue For its Pro AV Business (16:9)

Sharp’s US office was in touch after I posted a story earlier in the week that suggested the company was getting out of the ... […]

sixteen-nine.net
Sun, May 19 at 2:44 PM

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Analysts view DOOH and retail media networks among the most attractive ad tech subsectors for investors (Nasdaq)

By Aron Bohlig, Uren Dhanani and Rohan Bhatia, ComCap. […]

nasdaq.com
Sat, May 18 at 2:48 PM

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Walmart Connect retail media network’s ad sales up 26% (MediaPost)

Walmart Connect retail media network has gained 24% overall and 26% in the U.S., and raised its financial forecast. Revenues climbed 6% to $161.5 billion, up from $152.3 billion in the first quarter of 2023. Operating income advanced 8% to $6.84 billion, compared with $6.24 billion a year ago. […]

mediapost.com
Sat, May 18 at 2:47 PM

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Do All Retailers Need In-Store Media Networks to Remain Viable? (RetailWire)

Dennis Limmer. In the bustling landscape of retail technology, one trend stands out: the burgeoning realm of in-store media networks. While not a new concept, its current surge in attention mirrors the fervor surrounding artificial intelligence. […]

retailwire.com
Sat, May 18 at 2:47 PM

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