Registration is open. Choose your ticket type below: Agency / Brand [ca$50]; DPAA member [ca$50]; Non member [ca$200]. Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials. […]
Lillian Rizzo, Media and General Assignment Reporter. Key Points: Advertisers are increasingly spending more on retail media networks — the platforms run by companies such as Amazon and Walmart, which show ads in stores, on apps and websites. Global retail media ad spending is expected to more than double in the coming years. […]
Powered by retail technology provider Swiftly, the network will reach more than 30,000 retail customer locations and 11,000 brand partners of UNFI, helping them compete in an increasingly digital-first world. The solution uses UNFI’s supplier offerings and Swiftly’s technology platform, personalisation engine, closed-loop reporting and analytics capabilities. […]
by Alan Brawn — principal, Brawn Consulting. The advent of LCD and LED. Traditional flat panels (not projection cubes) feature one of two image creation processes: One type is transmissive, with LCD as a prime example. […]
by Balthasar Mayer. Software is becoming the defining component in the digital signage ecosystem, with rising demands on development and service. Numerous panels at the conference addressed this topic, one of them directly pinpointing the “Missing Standards in Digital Signage Software. […]
Market: “Digital signage is definitely a growth industry and it’s rapidly changing. However, it’s still quite immature, even though it’s been there for over 20 years.” Zetadisplay-CEO Anders Olin reflecting on his first seven months in the digital signage industry “Digital signage for its own sake is over. […]
A low tax basis on US assets means US asset sales may not be in the works. […]
Lisa & Dan Nausley. Consider these statistics we shared with our OOH Sales Mastery classes earlier this week, which underscore the importance of timely follow-up: 50% of leads will work with the first person/company that contacts them (Hubspot). 30% of prospects will choose a competitor if you don’t respond quickly enough (Website Builder). […]
On reducing leverage. We mentioned Canada. […]
I am sitting in a hotel room in Heidelberg, taking in coffee with a fast-running IV drip, recovering from a great couple of days ... […]
Billboard Insider polled readers on their experience with the automated out-of-home sales platforms (e.g. Adomni, Adquick, Blip, Place Exchange, OneScreen.ai, Vistar). […]
I am in Munich, Germany this week for the Digital Signage Summit that the consultancy and publishing company invidis has put on for many ... […]
Sean Reilly, CEO, Lamar Advertising. […]
In 2024, ~$370 million of U.S. retail media will be allocated to in-store advertising, which represents <1% of total retail media spend, showcasing the massive in-store opportunity. […]
After Clear Channel, which manages many of the advertisements in the area, said a provocative billboard for a Molly Baz recipe was “flagged for review,” two companies stepped in to offer new space. Molly Baz, the cookbook author, and her pregnant belly, rhinestone bikini and breasts will be back up in Times Square, uncensored. […]
