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An epiphany: “Measurement should not be an afterthought or a luxury” in OOH advertising (Billboard Insider)

David Burrick, Chief Strategy Officer, Intersection. OOH media presents unique technical challenges when it comes to measurement. Unlike traditional digital advertising, where user interactions can be tracked through clicks and cookies, OOH campaigns exist in the physical world, making direct attribution more complex. […]

billboardinsider.com
Mon, Jul 8, 2024 at 1:19 PM

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The Man Who Invented Times Square: O.J. Gude and the Birth of the Spectacular (MIT Press)

Lynne B. Sagalyn is Earle W. Kazis and Benjamin Schore Professor Emerita of Real Estate at Columbia Business School. […]

thereader.mitpress.mit.edu
Mon, Jul 8, 2024 at 12:10 AM

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AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis)

by Antonia Hamberger. Interest in the tournament has increased, and Uefa is making record profits – a large part coming from sponsors who have been offered AI-based virtual ad targeting for the first time. In Europe, the ongoing Football Championship is breaking viewing records on TV. […]

invidis.com
Sun, Jul 7, 2024 at 4:52 PM

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Nordics CMS Software M&A: Sweden’s PLAYipp Acquires Norway’s Databeat (16:9)

A pair of small to mid-sized digital signage software providers in the Nordics region have consolidated, with Sweden’s PLAYipp acquiring Databeat, a software provider ... […]

sixteen-nine.net
Sun, Jul 7, 2024 at 4:50 PM

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Here’s what we know about the Las Vegas Sphere, so far, one year after its launch (AVNetwork)

One year later, the Vegas Sphere is still one of the largest talking points in Pro AV. Make sure you get caught up on that July 4 experience and watch how Sphere lit up the Las Vegas night HERE. Since the Vegas Sphere opened its doors to the public on Friday, Sept. […]

avnetwork.com
Sun, Jul 7, 2024 at 4:49 PM

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Deliveroo launches a DOOH network of HD screens fitted to a new fleet of electric scooters (Yahoo/Sky News)

Deliveroo has struck a deal to turn its delivery vehicles into advertising inventory, providing a potentially valuable new revenue stream during a period of uncertainty for the UK economy. Sky News understands that Deliveroo will next week announce the launch of an out-of-home advertising platform in the form of digital HD screens fitted to a new fleet of electric scooters. […]

ca.sports.yahoo.com
Sun, Jul 7, 2024 at 4:42 PM

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Two large format touchscreen manufacturers merge to compete with the big brands in the European digital signage market (Invidis)

by Florian Rotberg. Ctouch and i3-Technologies are both focused on large-format touch solutions. The leading big digital signage manufacturers Samsung, LG, Philips and Sharp are struggling in the market for large-format touchscreens. […]

invidis.com
Sun, Jul 7, 2024 at 4:11 PM

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Ancient Roman City In Turkiye Revived In Projection-Mapped Immersive Museum (16:9)

An ancient Roman trading city is revived and explored using more than 120 projectors at an immersive museum in Selçuk, Türkiye that opened in ... […]

sixteen-nine.net
Fri, Jul 5, 2024 at 10:06 AM

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AI is used to show different DOOH ads to different audiences at Euro 2024 football tournament in Germany (Invidis)

For the first time, TV viewers at a European Championship are seeing different ads to stadium goers. While coming as a surprise to most people, virtual perimeter advertising has been around for a long time – AI just makes it more effective. […]

invidis.com
Thu, Jul 4, 2024 at 10:17 PM

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LG Acquires IoT Platform Homey, plans to integrate it into its WebOS and digital signage displays (Invidis)

LG Electronics has acquired a majority stake in the Dutch IoT platform Homey. Similar to Samsung Smartthings, Homey is from the smart home sector and is expanding into the B2B market. Homey is compatible with over 50,000 different sensors. […]

invidis.com
Thu, Jul 4, 2024 at 10:08 PM

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Advertisers are buying more DOOH, but lack of standardisation in measurement is an obstacle: IAB Australia (Mediaweek)

by Amy Shapiro. Gai Le Roy: “Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments.” Screen strategies have expanded to include digital OOH video ads and digital video retail media formats. […]

mediaweek.com.au
Thu, Jul 4, 2024 at 2:03 PM

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Lift And Learn Retail Application Cleverly Doubles Up As Stock Level Counter (16:9)

People who have been in this industry for many years are likely amused, as I have been, when software and solutions companies demonstrate what ... […]

sixteen-nine.net
Thu, Jul 4, 2024 at 8:42 AM

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Three former executives of healthcare DOOH network sentenced for $1b corporate fraud scheme (US Dept of Justice)

Three former executives of Outcome Health (Outcome), a Chicago-based health technology start-up company, were sentenced for their roles in a fraud scheme that targeted the company’s clients, lenders, and investors and involved approximately $1 billion in fraudulently obtained funds. […]

justice.gov
Thu, Jul 4, 2024 at 12:10 AM

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How to boost your back-to-school campaigns with OOH advertising (Broadsign)

Americans spent a total of $135.5 billion for back-to-school and back-to-college shopping in 2023, a number projected to grow to $189.7 by 2028. According to Sensormatic Solutions’ U.S. Back-to-School Consumer Sentiment Survey, 79% of shoppers plan to head into stores this year, a steady increase from previous years, with 80% planning to start back-to-school shopping in July or August. […]

broadsign.com · Promoted content
Thu, Jul 4, 2024 at 12:08 AM

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New Lowe’s CMO has big plans for its retail media network (Modern Retail)

Interview with Jennifer Wilsonl, CMO, Lowe's. "It really is performance media in its most purest form. You’re going after very discrete audiences using very discrete insights to drive more sales from a certain audience. […]

modernretail.co
Wed, Jul 3, 2024 at 7:00 PM

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