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Why Use Commercial Digital Signage Displays vs. Consumer Ones? (TelemetryTV)

The answer isn’t always going to be totally obvious, but in most cases, we recommend opting for a commercial TV display—especially if your digital signage is going to require long usage hours in bright environments. Sure, commercial displays aren’t always a requirement and they’ll cost more upfront, but they come with many benefits that justify a larger investment off the bat. […]

telemetrytv.com
Wed, Feb 12, 2020 at 10:29 AM

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Aruba uses real-time weather DOOH ads to lure winter-weary Chicagoans (Chicago Business Journal)

The Aruba Tourism Authority is debuting a real-time out-of-home ad campaign in Chicago. The eye-catching campaign is centered on a network of large digital signs positioned around the city to catch the attention of tens of thousands of commuters who travel to and from work every day. […]

bizjournals.com
Wed, Feb 12, 2020 at 12:17 AM

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Al Arabia Outdoor selects Streach to measure its audiences in Saudi Arabia

Streach is an Out-Of-Home centric, spatial data and audience analysis platform. Built on a patented technology stack, Streach models location data collected from SDK GPS-only signals into audience enriched mobility dataset to understand exposure to outdoor media. […]

campaignme.com
Wed, Feb 12, 2020 at 12:08 AM

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Despite the stormy weather and Coronavirus concerns, ISE 2020 welcomes visitors to final Amsterdam show (Installation-International)

ISE 2020 has opened its doors for the last time at the Amsterdam RAI, with organisers insisting that the show will bow out of the venue in style. […]

installation-international.com
Tue, Feb 11, 2020 at 9:52 PM

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16:9: ISE 2020 Day 1 Impressions: Many Little Steps, Not So Many Giant Leaps

Day 1 at ISE was a good day for doing an overall pass around the show, mostly walking and not doing a whole lot of stopping. I wanted to get an overall look at things, and note what I needed to go back to for a closer look. My snap impression was that there was not a whole lot of things that begged a closer look. […]

sixteen-nine.net
Tue, Feb 11, 2020 at 9:50 PM

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Samsung Shows New Commercial Displays at ISE 2020

The latest QLED 8K SMART signage, The Wall for Business, and the updated Flip 2 present utility across various sectors – from education to creative, corporate and more. QLED 8K SMART Signage Now Operational 24/7. This year at ISE, Samsung will unveil the latest 2020 QLED 8K SMART signage – the world’s first 8K display capable of 24/7 operation. […]

news.samsung.com
Tue, Feb 11, 2020 at 9:49 PM

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A New Year, A New Decade: Top 2020 OOH Ad Industry Priorities (OAAA)

I want to thank the many OAAA members I’ve met for your guidance and warm welcome. While traveling the country on my nationwide listening tour over the past five months, I have seen first-hand the passion our members have for this industry. The future of OOH is incredibly bright, and our opportunities are vast. […]

thoughtleadership.oaaa.org
Tue, Feb 11, 2020 at 9:47 PM

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8 best large format commercial displays of 2020 (TechRadar)

We picked out the best large format displays for companies that won’t want to compromise, and for those that do, we’ve also thrown in a few budget or two. […]

techradar.com
Tue, Feb 11, 2020 at 9:39 PM

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How retailers can use digital signage to boost sales around St. Valentine’s Day (DSToday)

The winter season is often a post-Christmas doldrum for retailers as consumers are less willing to spend big bucks after an expensive holiday season. However, as Valentine's Day rapidly approaches, retailers have a major opportunity to boost sales once again, and digital signage can help with that task. Retailers can use digital signage in a number of ways during this holiday. […]

digitalsignagetoday.com
Tue, Feb 11, 2020 at 9:33 PM

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rAVe Pubs reports from ISE with video interviews

ISE 2020: Steph Beckett Talks to Ramon Guardia of the Catalan Government About the Move to Barcelona. Steph Beckett Interviews Linda Hofflander of Skykit Digital Signage. Wyrestorm Adds Mosaic Video Wall to Network HD 400 Series, Previews WyreStorm Next System. […]

ravepubs.com
Tue, Feb 11, 2020 at 9:26 PM

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OOHToday podcast: Are OAAA and Geopath keeping other measurement groups out of the Industry?

The issues examined by the Board Room— Are OAAA and Geopath colluding? Are the two associations keeping other measurement groups out of the Industry? Should the Industry recognize and celebrate emerging tech? […]

oohtoday.com
Tue, Feb 11, 2020 at 7:22 PM

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Dan Levi: Privacy regulations are not a threat to OOH ad industry (Billboard Insider)

Two headlines caught Insider’s eye recently. There’s been a nearly 70% decline in always on location data, since IOS 13 rollout. Marketing Land January 23, 2020 Ajit Pai: Carrier sales of phone-location data is illegal, FCC plans punishment. […]

billboardinsider.com
Tue, Feb 11, 2020 at 7:18 PM

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Vistar Media adds location and store foot traffic measurement tools from Foursquare

This partnership allows brands to measure the effectiveness of digital out-of-home (DOOH) advertising in driving foot traffic to store locations with Foursquare’s leading omnichannel foot traffic solution, Placed powered by Foursquare, at scale. Through direct integrations with more than 70 media owner networks, Vistar has unique data on DOOH campaign exposure. […]

vistarmedia.com
Tue, Feb 11, 2020 at 6:25 PM

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What are weather triggers and how to use them in your DOOH campaigns (Vistar Media)

by Aliana Heffernan. Digital out-of-home is an intelligent advertising channel. Advertisers can both activate strategic campaigns based on a variety of data sets and change creative at a moment’s notice. […]

info.vistarmedia.com
Tue, Feb 11, 2020 at 6:04 PM

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16:9: ISE 2020 Is Underway – Set-Up Day Impressions

It will be 16C in Barcelona today, and sunny. It will be 6C, or roughly 20 degree F cooler, plus cloudy and wet and windy, in Amsterdam. So while I generally like this place, I am totally at piece with Integrated Systems Europe being on the Mediterranean coastline this time next year. […]

sixteen-nine.net
Tue, Feb 11, 2020 at 1:15 AM

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