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OOH’s share of total media ad spend continues gradual decline (EMARKETER)

by EMARKETER Editors. Out-of-home (OOH) ad spend in the US will cross $10 billion for the first time in 2027, per our March 2024 forecast. Beyond the chart: Nearly one-third (roughly 27%) of OOH advertising in 2023 was for local services and amusements, according to the Out of Home Advertising Association of America (OAAA). […]

emarketer.com
Thu, Jul 11, 2024 at 6:08 PM

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World Out-of-home Organization will hold first in-person European Regional Forum November 4-6 in Milan

This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue, reflecting its position as the test bed for many of the most exciting developments and innovations in the industry, especially in rapidly-growing digital Out of Home (DOOH.) This too, is reflected in the increasingly dynamic Italian OOH market making Milan the perfect venue for this Europe Forum. […]

World OOH · Promoted content
Thu, Jul 11, 2024 at 5:43 PM

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Australia: Coles opens retail media network across its liquor stores (AdNews)

This capability will make Coles 360 the only retail media network offering a food and drink proposition in Australia. Coles 360 plans to connect food and drink suppliers to develop joint media plans based on similar audiences and objectives. “That’s where the real opportunity lies. […]

adnews.com.au
Thu, Jul 11, 2024 at 5:12 PM

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ATM-topper DOOH network in U.S. 7-Elevens rebrands as C-StoreTV; partners with Vengo as media sales arm (16:9)

by Dave Haynes. A digital OOH network that has screens in some 8,500 7-Elevens across the US has rebranded as C-StoreTV, and engaged Vengo as its media sales arm. C-StoreTV is rolled into the 60,000 screens Vengo markets across the U.S. […]

sixteen-nine.net
Thu, Jul 11, 2024 at 5:05 PM

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How digital signage is used in air traffic control remote towers (Invidis)

Avinor’s tower center in Bodø controls already 11 airports remotely. The remote tower concept works so well that seven additional Norwegian airports will soon also be controlled from Bodø. With the help of high-resolution video and infrared cameras and professional displays, air traffic controllers have an overview of the traffic even at far away airports. […]

invidis.com
Thu, Jul 11, 2024 at 4:54 PM

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DPAA Study: 96% of Marketers and Agencies Planning to Increase or Maintain Spending on DOOH in the Next 12 Months

Eight in 10 Respondents to Recommend DOOH in Next Year, According to New Omnichannel Decision-Makers Study sponsored by Kochava   NEW YORK – July 11, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, has today unveiled its newest study on the state of the marketplace. […]

dpaaglobal.com · Promoted content
Thu, Jul 11, 2024 at 11:27 AM

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Proto, Amazon Web Services Collaborate On Text To Hologram(ish) Displays For Retail (16:9)

Are there many retailers who will spend $50K+ USD for a giant LCD that shows products floating around on a transparent screen? I don’t ... […]

sixteen-nine.net
Thu, Jul 11, 2024 at 8:45 AM

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This US Supreme Court Decision May Affect OOH Industry Regulations (Billboard Insider)

OAAA Association Counsel J. Allen Smith. On June 28, 2024, the Court issued a decision that could potentially have an impact on the regulatory scheme affecting the out of home advertising industry. […]

billboardinsider.com
Wed, Jul 10, 2024 at 5:00 PM

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Hot OOH Advertiser Categories for the 4th Quarter (Billboard Insider)

Kevin Gephart. Now is the time to prospect for Q4 2024 to pursue, sell, and post by 4Q. Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. […]

billboardinsider.com
Wed, Jul 10, 2024 at 4:53 PM

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Top Digital Signage Companies in UK & Ireland (Invidis)

In first place is Trison UK, formerly Beaver-Group, under the leadership of Peter Critchley. In second place is M-Cube, and the third place goes to Pixel Inspiration, which manages 30,000 displays worldwide. […]

invidis.com
Wed, Jul 10, 2024 at 4:52 PM

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Pikasso Italia obtains the exclusive DOOH advertising concession of Bariblu Mall

Milan, 10 July 2024. The DOOH advertising platform distributed within Bariblu will consist of a Starled screen on the walkway overlooking the central atrium and a Channel network consisting of eight 75'' LCD Totems. The DOOH Takeover will consist of all nine screens. […]

Pikasso Italia
Wed, Jul 10, 2024 at 4:50 PM

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Branded Cities Wins Operating Rights to ROYALMOUNT, Montreal’s New Luxury Shopping and Entertainment Destination

ROYALMOUNT becomes the latest premium venue in Branded Cities’ portfolio, which includes Yonge & Dundas, Times Square, and The Las Vegas Strip. Montreal, Canada – July 10, 2024 – Branded Cities, North America’s Out-of-Home (OOH) ad operator, has acquired operating rights to ROYALMOUNT’s interior and exterior Out-of-Home network of assets. […]

brandedcities.ca
Wed, Jul 10, 2024 at 4:49 PM

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Video: Watch A Recap Video Of Last Month’s Buzz & Bullseye Mixer During Infocomm (16:9)

by Dave Haynes. Here’s a nice recap of last month’s XUSC/Sixteen:Nine Digital Signage Mixer during InfoComm. No credit to me – Bryan Meszaros either did the edit, had his folks do it, or a freelancer. […]

sixteen-nine.net
Wed, Jul 10, 2024 at 4:26 PM

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Koreatown Mall In LA Use Semi-Transparent LED Tower As Visual Landmark And Icon (16:9)

It’s been interesting to watch the evolution and steady improvement of semi-transparent LED mesh displays in the last few years, and this new installation ... […]

sixteen-nine.net
Wed, Jul 10, 2024 at 8:21 AM

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Fine Pitch LED Ribbon Adds To Industrial Feel Of FedEx Logistics HQ Lobby (16:9)

This is a good example of integrating an LED video wall into a corporate lobby without blowing capital, creative and operating budgets. It is ... […]

sixteen-nine.net
Wed, Jul 10, 2024 at 7:55 AM

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