Computing hardware giant Nvidia has put out a “behind the screens” post online to talk about what is underneath the hood, so to speak, ... […]
Zoey Zhang. A subway train company in China has launched in-system personalised billboards in an attempt to boost its financial fortunes, and inject some fun into the lives of commuters. The billboards appeared in subway stations operated by the Guangzhou Metro Group in southern China’s Guangdong province. […]
by Antonia Hamberger. Uefa has deployed virtual perimeter advertising for the first time on a large scale at Euro 2024. However, the technology holds much greater potential, prompting the question of what stadium advertising will look like in the future. […]
By Gabriella Abdul-Hakim, Fritz Farrow, and Will McDuffie. In remarks on Sunday, Biden urged the country to come together and bring down divisive language. "There is no place in America for this kind of violence or any violence, for that matter," Biden said. […]
Signagelive CEO Jason Cremins has an interesting post up on Linkedin making the industry aware of a problem some digital signage networks may now ... […]
By David Smith. JULY 12, 2024. PPDS, the exclusive global provider of Philips Professional Displays, has expanded its global manufacturing operations into India. […]
A LOT of companies in the digital signage ecosystem have their eyes on whatever prizes are available through the rise of retail media networks, ... […]
Richard Rothfelder, Rothfelder and Falick. On June 28, 2024, the Supreme Court effectively eliminated the deference afforded federal administrative agencies in their interpretation of ambiguous federal statutes, which had been condoned since 1984 under the so-called Chevron Doctrine. […]
PML Group recently published the headline findings of IMPACT Attention, an Irish-first study delving into the unique position of OOH as a leader in the attention economy. This week, we take a deeper look at the first 4 of 8 pillars surfaced relative to OOH attention. […]
Lamar Board Member and former OAAA President and CEO Nancy Fletcher says: “Jim Tidwell was a western gentleman in the finest sense. Hard working. Straight talking. […]
Lisa and Dan Nausley. Clear Introductions At the beginning of every first conversation, clearly state who you are, what problems you solve, and ask if those issues resonate with your prospect. Request a few minutes of their time and suggest a follow-up call if they’re interested. […]
JCDecaux's associate director - programmatic, Jon Mundy, explains how to close the knowledge gap and gives practical examples of strategies and tactics that work in the real world. Programmatic DOOH (pDOOH) is becoming a powerhouse channel for driving online and offline sales and supercharging the performance of online, mobile, and social advertising. […]
The Out-of-Home (OOH) industry in Australia has reported a 6.7% increase in net media revenue for Q2 2024, totalling $305.4 million. This is a significant rise from the $286.2 million recorded for the same quarter in 2023. Digital OOH (DOOH) revenue accounted for 74.4% of total net media revenue year-to-date, marking an increase from 71.9% for the same period last year. […]
There are a couple of interesting and conflicting reports about the interests and efforts of two giant electronics brands in the still-emerging microLED display ... […]
Peter Adams, Senior Reporter. Specialized retailers like Chewy and Sephora generated over 1 billion impressions in Q1, speaking to growing scale for more niche players. Walmart’s retail media network is far ahead of the pack compared to U.S. […]
