Paris, July 22nd, 2024 – JCDecaux Macau, a joint-venture between JCDecaux (80% equity) and HN Group (20% equity), has renewed its exclusive advertising contract with Macau International Airport for a 10-year period, following a competitive tender process. […]
Driven by a large population, urban expansion, and increased consumer spending, the industry is evolving from traditional formats like static billboards to dynamic and interactive digital forms. Advances in digital technology and increased internet use are giving rise to Digital Out-Of-Home (DOOH) and programmatic DOOH (pDOOH) advertising, reshaping how brands connect with audiences. […]
Athletic wear brands with their own stores, and retail chains that focus on athletic shoes and apparel, tend to go way over the top ... […]
The giant halo LED display inside the soon-to-open Intuit Dome in LA had a press reveal the other day, showing off what is the ... […]
It is VERY difficult these days to discern what is real and what is the cheeky fakery of someone who knows their way around ... […]
From a reader trying to get home this morning from Newark’s international airport … These DOOH screens appear to be at least sold by ... […]
by Daniel Brown — Editor, Networld Media Group. In the ever-expanding landscape of hardware and software options, it can be hard to pick your digital signage solutions — especially when you're on a tight budget. How can you find the best low-cost digital signage option? […]
This is the 12th straight quarter of ridership improvement after steep declines during covid. The industry still has a ways to go to recover from covid. Ridership for the first quarter of 2024 was 24% below ridership in the first quarter of 2019 prior to covid. […]
President – Shane Walters, VP/GM Lamar-Wheeling. Vice President – Brian Conley, GM Link Media, WV & TN. Secretary – Lise Keefer, VP/GM, Lamar- Huntington. […]
I got a nice note overnight from a company in Ukraine, thanking me for earlier coverage of a petrol station in Kyiv that went ... […]
The big Piccadilly Lights digital board in central London is running a video piece by UK artist Fiona Banner (apparently also known as the ... […]
Aaron Poole, marketing executive, PML Group. In last week’s Out \ Look, we took a deeper look at the first 4 of 8 pillars surfaced relative to OOH attention. Today we examine the remaining 4 pillars including the effectiveness of innovation, public information, sustainability, and local contextual OOH. […]
by: Robin Lewis. Retail media is one of the buzziest trends in retail. Circulars, coupons, and print advertising have evolved into a sophisticated digital platform that is content-driven as well as promotional. […]
Amazon’s Audible is launching what it claims is the world’s biggest augmented reality (AR) campaign to date, running on digital Out of Home screens worldwide including NYC’s Times Square, Washington DC’s National Harbor and London’s Meridian Steps. Agencies involved are Fold7, production studio DOOH.com, GroupM OOH and Wavemaker. […]
A proposal in front of local politicians in Melbourne, Australia would see digital OOH billboards in that city subject to a curfew, in an ... […]
