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Costco launches beta version of its retail media network (Internet Retailing)

by Paul Skeldon. US retail giant Costco has joined rivals Target and Walmart with the roll out of its own retail media network, under the Mark Williamson, who is now AVP of retail media at the company. Currently in beta testing, the network will be based on the loyalty data from the retailers 74.5 million members and will leverage their past purchase history. […]

internetretailing.net
Mon, Jun 10 at 12:26 PM

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Intel Partners With Sharp To Convert Underused Display Plants To Semiconductor Work (16:9)

Sharp has found a nice partner to take on some of its under-utilized display manufacturing capacity in Japan, chip-maker Intel. Intel Corp and 14 ... […]

sixteen-nine.net
Mon, Jun 10 at 9:31 AM

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DSF Digiscape Graphically Segments, Sorts Its Industry Members (16:9)

I have made, through the years, brief and abandoned runs at doing one of those graphics that try to capture and then sort by ... […]

sixteen-nine.net
Mon, Jun 10 at 12:22 AM

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Memorandum of lease vs the full lease (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder Falick. As long as the memorandum of lease is filed of record, and it contains enough information to put potential buyers on notice of the lessee’s interest and duty to investigate further to learn more details, such a recorded memorandum of lease would be sufficient to bind these subsequent purchasers of the property and bind them to the lease terms. […]

billboardinsider.com
Mon, Jun 10 at 12:17 AM

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The next phase of retail media networks: consolidation of platforms (Grocery Dive)

As grocers launch retail media networks at rapid speed, third-party technology partners are stepping in to consolidate platforms, creating a single access point for CPGs that supports smaller grocers.. […]

grocerydive.com
Sun, Jun 9 at 1:11 PM

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OAAA at Cannes Lions 2024: Schedule of Events June 15-20, 2024

Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising, is rapidly approaching. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a vital part of those conversations. […]

OAAA
Sat, Jun 8 at 1:53 PM

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DSF launches the Digiscape – an interactive directory of its members (Digital Signage Federation)

The Digiscape provides a one-stop shop for buyers and sellers looking for digital signage products and services. It offers a searchable directory of all DSF member companies categorized by their role in the ecosystem, including content, hardware, software, installation services, and more – to represent and reflect all aspects of a digital-signage based connected deployment. […]

digitalsignagefederation.org
Sat, Jun 8 at 1:32 PM

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Even Trees Can Be Vetoed – Billboards vs Trees in North Carolina (Billboard Insider)

Governor Roy Cooper vetoed the following bill: • House Bill 198: DOT Legislative Changes.-AB. Governor Cooper made the following statement on his veto of HB 198: "Protecting North Carolina's beauty should be a top priority, but this legislation allows tree cutting and destruction of native plants around billboards. […]

billboardinsider.com
Fri, Jun 7 at 2:02 PM

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DPAA member profile: DOOH ad tech platform Displayce

We sat down with Gordon Bonifacio, Head of Sales UK for Displayce to find out more about this fast-growing company. […]

Editorial · Promoted content
Fri, Jun 7 at 1:17 PM

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How To Transform Your LED Video Wall Into A 3D Deep Screen Display (16:9)

GUEST POST: Brianna Morley, Render Impact LED video walls have become increasingly popular in recent years, with their versatility and ability to display high-quality ... […]

sixteen-nine.net
Fri, Jun 7 at 9:42 AM

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OAAA’s Anna Bager expects US OOH ad spend to grow by 6% in 2024 (Media4Growth)

At the World Out of Home Organization (WOO) Global Congress in Hong Kong, Anna Bager, President & CEO of the Out-of-Home Advertising Association of America (OAAA), provided an in-depth look into the U.S. out-of-home (OOH) advertising market, in a fireside chat with Tom Goddard, President, WOO. […]

media4growth.com
Fri, Jun 7 at 12:14 AM

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Ocean Outdoor is ready for UEFA Euro 2024 and the Olympic Games in Paris (Invidis)

This summer will see two major European events: the UEFA soccer championship in Germany and the Olympic Games in Paris. Both events offer significant potential for outdoor advertising, especially for companies like Ocean Outdoor that focus on premium screens and authenticity. Ocean has even placed a countdown on its website for the Olympics. […]

invidis.com
Fri, Jun 7 at 12:10 AM

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WOO President Tom Goddard says global OOH ad spend has passed the 5% barrier

Global spending on out-of-home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%. […]

World Out-of-Home Organisation · Promoted content
Thu, Jun 6 at 11:46 PM

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In-store retail media spend will grow to $1 billion in 2028 but will not reach 1% of total retail media spend (EMarketer)

In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast. Beyond the chart: In-store retail media’s growth is the result of a growing number of screens at retailers. Almost all (99.3%) of retail media ad dollars will be put toward digital channels this year, per our March 2024 forecast. […]

emarketer.com
Thu, Jun 6 at 11:44 PM

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Media agencies are using data and measurement tools to buy more DOOH ads (Digiday)

By Antoinette Siu. With experimentation in digital and immersive displays to live feeds, agencies and clients are able to integrate live consumer data, heat mapping or location tracking and measurement in order to focus on other elements of performance – rather than just using OOH for brand awareness. […]

digiday.com
Thu, Jun 6 at 3:41 PM

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