GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist Incremental in a move designed to offer clients advanced AI-driven planning, optimisation, and analytics intelligence across both retail and non-retail media networks. […]
Peyton Bigora, Staff Reporter. When it comes to breaking into the retail media space, competing with the likes of Albertsons and Walmart isn’t easy for smaller grocery chains. But regional grocers aren’t backing down. […]
By George Nott. Retail media is huge. Some 46 metres across and 10 metres high, in the case of PepsiCo and Tesco’s ‘wrap’ at the supermarket’s Wembley Extra store in the run-up to the Champions League final earlier this month. […]
By Ricki Green. You can download the full list of Outdoor Lions winners by clicking the link below. The winning work for Pedigree is yet another highlight in the long and successful partnership between Mars and Colenso. […]
A Silver Lion has been awarded to adam&eveDDB in the Outdoor Lions category for its V&A campaign ''If you're into it, it's in the V&A'. The work showcased the breadth of the V&A’s permanent collection of over 2.8 million objects, which tell a 5,000-year-old story of creativity, spanning every creative discipline. […]
Outdoor: Prize: Grand Prix Campaign Title: STAIRS Brand: MAGNUM Entrant: LOLA MULLENLOWE, Madrid Location: SPAIN Prize: Grand Prix Campaign Title: CORNER Brand: MAGNUM Entrant: LOLA MULLENLOWE, Madrid Location: SPAIN Prize: Grand Prix Campaign Title: DOORSTEP Brand: MAGNUM Entrant: LOLA MULLENLOWE, Madrid Location: SPAIN Prize: Grand Prix Title: ADOPTABLE. […]
Billboard Insider’s take: This dispute might have been avoided if OCI had promptly signed and returned the lease. Even though the lease was not signed by both parties, the Appeals court used actions to conclude the parties acted as if the lease were binding. A lease may be binding even if both parties haven’t signed it. […]
Quinn Mason. Out-of-home (OOH) advertising, also known as outdoor advertising, refers to billboards, signage, or other highly visual, highly impactful media displayed in public spaces people walk past and drive by every day. It also represents one of the biggest opportunities for advertisers to connect with their target audience outside the crowded context of their personal devices. […]
A few weeks ago, we talked with a client about using Out-of-Home media for conference marketing, in this case, a major medical meeting. We reviewed the media options available in the different markets and which ones we felt were the strongest for reaching the conference attendees. Then someone asked: “What about wasted impressions?”. […]
Nike is using big interactive LED display walls, gesture sensing cameras and interactive software to market its Dri-Fit apparel at three of its big-city, ... […]
By Alan Brawn. As readers know, I am mesmerized and mystified with artificial intelligence. I am certainly not alone in my sense of wonderment. […]
IGPDecaux has won the Metro, buses and tramways contract in Rome (population: 2.8 million). IGPDecaux is a company that is 60% owned by JCDecaux SE and 40% by the du Chène de Vère family. […]
Retail media networks, Outdoor Liones, celebrities and more… By Seb Joseph. It’s not just a CMO’s playground anymore Alright, it hasn’t been for a while. But with the festival now basking in a surge of corporate affection for advertising (or rather, its profits), a more diverse crowd of execs is joining in, especially those from beyond the traditional advertising bubble. […]
We’re back from a busy week at Infocomm in Las Vegas. The ProAV world flocked to the desert last week for Infocomm 24, the North American sister show of ISE, drawing a post-COVID record crowd of 30,271 attendees (36,967 registrations) from 125 countries. Among non-exhibitor attendees, 71% were from the ProAV channel, and 29% were end-users. […]
Apparatix – A software system which was built to manage an out of home company. Handles proposals, billing, leases, vinyl management and installs, mapping. Billboard Planet – A sophisticated cloud-based system for managing an out of home company. Handles proposals, billing, leases, vinyl management and installs, mapping, and scheduling. […]
