Paul Skeldon. #3 Can measurement and metrics improve? A familiar refrain for the last number of years about Retail Media Networks is the lack of measurement tools, complicating performance analysis of product listing ads on their websites. […]
by Florian Rotberg. True and LG presented the concept at last year’s invidis digital signage conference at Infocomm Asia. On stage it sounded like a better than life project that cannot hold all its promises. […]
HANOI -- Japanese mobile operator NTT Docomo said Monday it will enter the outdoor advertising market in Vietnam through a local joint venture, with an eye toward using the country as a foothold for expansion throughout Southeast Asia. The joint venture, called Vie BOARD, is scheduled to be established in August. […]
Gerry Tabio, Creative Resources Group. You’ve noticed that top performers often have lots of small accounts. Why is this and what’s the solution? […]
JCDecaux's adjusted revenue for the first half of 2024 reached €1,807.6 million, representing a 14% increase compared to the same period in 2023. This growth was primarily driven by a strong performance in digital revenue and robust trading momentum across all activities. […]
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association (IOAA), along with Praveen Vadhera, CEO of IOAA addressed the audience on Day 2 of OAC 2024 that was underway on July 26 and 27 at the Hilton Garden Inn, Manyata Business Park, Bangalore. […]
Wildberries and Russ Group announced a merger last month to create a joint digital trading platform called RWB, which the Kremlin said received the personal approval of President Vladimir Putin. Reports surrounding the deal described it as part of Russia’s wartime redistribution of corporate assets to Kremlin-linked business figures. […]
Madison won the maximum number of metals this year, having won 12 metals with 2 Gold, 3 silver and 7 Bonze, while Rapport Outdoor Advertising and Coral Media bagged the maximum number of Gold trophies, winning 3 each. […]
The match between two of Europe’s biggest football teams, which is being played at the Camping World Stadium in Orlando, will be broadcast on the venue’s 27m-diameter 12K LED dome. The immersive sports tech specialist’s 6,000 sq metre experiential venue in Hollywood Park opened in June. […]
Researchers at a UK university have come with what they suggest is a new kind of touchscreen technology that’s squishy and responds to the ... […]
Editor Natashya Angelica. JCDecaux SA (DEC.PA), the outdoor advertising giant, has demonstrated a strong first half of 2024, with organic revenue growth of 13.4%, propelled by a 27.8% surge in digital and a 61.8% jump in programmatic advertising. The company's profitability has seen substantial improvement, with operating margin expanding by 28.7%. […]
Jio World Convention Centre (JWCC) Mumbai, India. Since its inception in 2013, InfoComm India has established itself as the must-attend tradeshow for the business community where AV and IT Channel professionals, as well as senior end user buyers, can experience the future of Pro AV and Transformative Technology and network with other professionals. […]
By Kathryn Lundstrom, editor. The new offering was shared with agencies today in a virtual presentation detailing how those in-store ads will show up on the retailer’s TV wall and self-checkout digital screens. The new formats will begin rolling out Aug. […]
James Byrne, marketing manager, PML Group. Virgin Media has rolled out the latest iteration of the “It’s Playtime” campaign which reminds us that all work and no play makes us very dull. The burst celebrates all the things that Virgin Media customers can do with the power of their services, connecting to the things they love to do and unleashing their play. […]
Sales commissions should equal 5-20% of collections. Billboard Insider is biased toward collections because you only want to pay your sales reps for good business. Debt/Cashflow should be less than 5:1. […]
