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Most Canadian ATMs, digital kiosks fail accessibility standards (Kiosk Marketplace)

University of Waterloo researchers have partnered with the Canadian Standards Association Group to interview people living with disabilities about their experiences with self-serve devices including ATMs and kiosks. According to the responses, there is an overwhelming consensus that most of the devices have little to no accessibility features, according to a Mirage report. […]

kioskmarketplace.com
Wed, Jul 31, 2024 at 6:04 PM

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UK department store chain John Lewis unveils retail media platform (Retail Gazette)

Eloise Hill. John Lewis has unveiled a host of new retail media plans to help brands connect with shoppers on its website. The move means brands will be able to create and manage their own campaigns, including through banner adverts and sponsored product listings. […]

retailgazette.co.uk
Wed, Jul 31, 2024 at 5:55 PM

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How a 3-location sale in Georgia turned into a billboard campaign in 7 states on over 100 structures (Billboard Insider)

Charlie Callari. The sale I am proudest of to date is Law Tigers, America’s motorcycle lawyers. This sale started as a 3 location sale in Georgia. […]

billboardinsider.com
Wed, Jul 31, 2024 at 5:32 PM

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DPAA Member Profile: OOH infrastructure owner Wildstone

Wildstone is Europe’s leading owner of outdoor media infrastructure and is at the forefront of digitally transforming the OOH sector. Damian Cox, Founder and CEO, told Digital Signage Pulse about the strength of billboards, the digitisation of OOH and the company’s growth ambitions. […]

Editorial · Promoted content
Wed, Jul 31, 2024 at 5:08 PM

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DPAA Opens Registration For Annual Global Summit, Oct. 15 In NYC (16:9)

Registration is now open for the DPAA’s annual Global Summit in New York City, back again at Pier Sixty and running October 15th. From ... […]

sixteen-nine.net
Wed, Jul 31, 2024 at 11:18 AM

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oOh!media wins long-term contract for managing the DOOH network at Melbourne Metro Tunnel (Mumbrella)

The contract was awarded by Cross Yarra Partnership, a consortium comprising investors Capella Capital (Lendlease), John Holland, Bouygues and John Laing. OOh!media will manage the fully digital small and large format out of home network, including installation, operation, maintenance and advertising services. […]

mumbrella.com.au
Wed, Jul 31, 2024 at 10:40 AM

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Screenly First Digital Signage CMS Software Company To Sign Multinational Secure By Design Pledge (16:9)

With the global IT outage a very recent memory, and still not fully resolved for some CrowdStrike customers, software security and IT best practises ... […]

sixteen-nine.net
Wed, Jul 31, 2024 at 9:20 AM

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Times OOH secures advertising rights for Mumbai Metro Line 3 (India Times)

Mumbai: Times OOH, an Out-of-Home advertising company, has secured exclusive advertising rights for Mumbai Metro Line 3, further solidifying its urban transit advertising leadership. […]

brandequity.economictimes.indiatimes.com
Tue, Jul 30, 2024 at 6:28 PM

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Putin-approved merger of the largest outdoor ad operator with Russia’s equivalent of Amazon meets unexpected opposition from the Chechen leader (The Bell)

Is Kadyrov powerful enough to unpick a deal that was personally approved by Putin? Why the world should care: Wildberries has a unique place in the Russian economy. In 2023, goods worth 2.5 trillion rubles ($29 billion) were sold on the platform — more than 5% of all Russian retail trade. […]

en.thebell.io
Tue, Jul 30, 2024 at 6:24 PM

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As retail media networks widen their scope, is a reckoning inbound? (Marketing Dive)

Peter Adams, Senior Reporter. Expanding into offsite channels could alleviate supply pressures but brings more complex considerations around margins and transparency. […]

marketingdive.com
Tue, Jul 30, 2024 at 6:09 PM

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Expert-siggested DOOH ad sales commission: 8-10% base, with a bump of 5% for long-trem contracts (Billboard Insider)

By Kevin Gephart. OOH companies who have been selling digital for some time report DOOH contracts are for much smaller durations than static. If an advertiser wants static units for longer terms, why buy DOOH for longer terms? […]

billboardinsider.com
Tue, Jul 30, 2024 at 5:52 PM

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Here’s a Different, Clever Approach To Adding Digital To Mass Transit Stop Shelters (16:9)

Digital out of home displays at higher profile mass transit stops are commonplace these days, but most of those deployed around the world are ... […]

sixteen-nine.net
Tue, Jul 30, 2024 at 12:54 PM

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Swiss OOH Media Companies Facing Existential Threat From Local Government Bans (16:9)

Filling the screen inventory with enough ads to pay their way is normally the biggest challenge for digital out of home media companies, but ... […]

sixteen-nine.net
Tue, Jul 30, 2024 at 10:48 AM

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LED flame and Eiffel Tower mapping open Paris Olympics (AVInteractive)

An Olympic ring of fire made with LED lights, and a projection mapping of the Eiffel Tower were among the AV highlights at the opening of the Paris 2024 Olympics. The seven-meter diameter ring of fire flame which circled a 30-metre high Olympic cauldron was made with 40 LED lights and water mist generated by 200 high-pressure nozzles. […]

avinteractive.com
Mon, Jul 29, 2024 at 5:52 PM

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CVS Is Betting on Its 74 Million Loyalty Program Users to Stand Out in Retail Media (Adweek)

Editor Kathryn Lundstrom sat down with Parbinder Dhariwal, vp and gm at CVS Media Exchange. People often talk about retail media “collapsing the marketing funnel.” And while that’s a buzzy statement, it poses measurement challenges. […]

adweek.com
Mon, Jul 29, 2024 at 5:50 PM

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