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First concert by Adele at her pop-up arena in Munich featured a giant LED wall (AVInteractive)

A giant LED wall that is said to be the largest in the world has been constructed at a pop-up stadium for a series of 10 concerts by Adele. The 220 x 30 metre undulating LED wall was installed at the Munich exhibition grounds operated by Munich Messe. The LED panels in use are believed to be from ROE Visual while stage design was by Stufish. […]

avinteractive.com
Tue, Aug 6, 2024 at 12:10 AM

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In-store retail media grows steadily despite barriers to adoption; and other trends in retail media networks (EMARKETER)

by Arielle Feger, analyst, EMARKETER. Although ad spend on in-store retail media will remain less than 1.0% of total retail media ad spend in the US through 2028, it will grow steadily over the next four years, per our forecast. […]

emarketer.com
Mon, Aug 5, 2024 at 7:55 PM

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OOH measurement tool endorsed by the Indian OOH trade body sparks debate among market participants (Exchange4Media)

Chehneet Kaur. Even though most people seem enthusiastic about the model, others are skeptical about new system, which is yet to prove itself. Also, it's quite limited in terms of the cities covered, audience data and inventory across the country. […]

exchange4media.com
Mon, Aug 5, 2024 at 7:47 PM

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Appeals court rules against GEFT Outdoor LLC in First Amendment argument on billboards in Evansville (Courrier and Press)

Sarah Loesch, Evansville Courier & Press. EVANSVILLE — In 2021, a judge in Indiana Southern District Court said a portion of Evansville's zoning code violated the First Amendment — three years later, a federal appeals court said it disagrees. […]

courierpress.com
Mon, Aug 5, 2024 at 7:09 PM

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Russia’s largest outdoor advertising operator Russ Outdoor completes the merger with the country’s equivalent of Amazon (Oreanda News)

Wildberries marketplace has completed the merger with Russ Group, the largest outdoor advertising operator in Russia, into RVB LLC, according to the Wildberries press service. RVB LLC has assumed all obligations to the partners and customers of Wildberries LLC. The changes came into force in the offers on August 5," the release says. […]

oreanda-news.com
Mon, Aug 5, 2024 at 7:05 PM

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A behind-the-scenes look at Saudi Arabia’s future 170-kilometer-long smart city (Invidis)

by Florian Rotberg. The largest project is Neom The Line – a 170-kilometer-long linear smart city from the Red Sea through the desert. invidis was in the Kingdom for a behind the scenes tour. […]

invidis.com
Mon, Aug 5, 2024 at 6:31 PM

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Rescue operation involved a boom truck pinned against a Clear Channel Outdoor digital billboard (Billboard Insider)

Looks like something went wrong when someone was working on a Clear Channel Outdoor digital. The individual involved was lowered to the ground safely and sustained only minor injuries. […]

billboardinsider.com
Mon, Aug 5, 2024 at 6:21 PM

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White Claw’s programmatic digital out-of-home campaign drives 74% lift in purchase consideration for vodka launch (Broadsign)

Kayla Caticchio. Following its major growth after entering the hard seltzer market in 2016, global alcohol brand White Claw now holds over 50% U.S. market share in the category. […]

broadsign.com
Mon, Aug 5, 2024 at 5:28 PM

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Full stack deployment at over 100 screens in Turkish hair salons (Awarion)

Each venue will use Awarion’s Centrum DOOH CMS, enabling programmatic revenue and real-time news bulletins In a partnership with Reklamarea, a premium DOOH publisher, hair salons mainly located in bustling city of Istanbul will use Awarion Centrum content management system which will also act as a gateway to Awarion’s programmatic marketplace, Junction. […]

awarion.com · Promoted content
Mon, Aug 5, 2024 at 10:38 AM

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LG Gets UL Verification For Its Sunlight-Battling Anti-Discoloration Tech for Outdoor Flat Panels (16:9)

LG has started marketing what it calls advanced “Anti-Discoloration technology” tuned to high brightness outdoor flat panel displays that are subject to day after ... […]

sixteen-nine.net
Sun, Aug 4, 2024 at 6:38 PM

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Lamar Advertising to sell $400.0 million of Class A common stock through major investment banks (MarketWatch)

On July 24, 2024, Lamar Advertising Company (the “Company”) entered into an equity distribution agreement (the “Sales Agreement”) with J.P. Morgan Securities, LLC, Wells Fargo Securities LLC, Truist Securities, Inc., SMBC Nikko Securities America, Inc. and Scotia Capital (USA) Inc. […]

marketwatch.com
Sun, Aug 4, 2024 at 6:37 PM

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How to understand commercial loan documents (Billboard Insider)

Ken Altena, Partner, Billboard Loans. Many first-time commercial borrowers are shocked by the number and complexity of loan documents to get a “simple” business loan. As a retired banker, I can assure you it is no picnic for lenders either. […]

billboardinsider.com
Sun, Aug 4, 2024 at 6:35 PM

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Autonomous Lotus stores in Thailand use cutting edge digital signage (Invidis)

by Florian Rotberg. invidis visited the Lotus’ go Fresh Smart Store in the True Digital Park in Bangkok (invidis report). A pilot store that takes digitization to the next level. […]

invidis.com
Sun, Aug 4, 2024 at 12:02 AM

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Another billboard collapses in India (Media Brief)

In a recent incident in Kalyan, an outdoor advertising firm is facing legal action following the collapse of a billboard at Sahajanand Chowk. The Kalyan Dombivli Municipal Corporation (KDMC) has lodged a formal complaint with the police, alleging that the agency failed to uphold necessary safety standards. […]

mediabrief.com
Sat, Aug 3, 2024 at 12:01 AM

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Indian OOH must take immediate steps to overcome its comparative underperformance says WOO President Tom Goddard (WorldOOH)

Compared with APAC and Europe, India under performs the league by significant margins on the majority of key OOH metrics. […]

worldooh.org
Fri, Aug 2, 2024 at 8:32 PM

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