Raw Feed & Search

OOH ads could sway shoppers on Black Friday and Cyber Monday, study says (Marketing Dive)

Out-of-home advertising is set to influence shoppers this Black Friday and Cyber Monday, according to a recent Out of Home Advertising Association of America (OAAA) survey shared exclusively with Marketing Dive. Forty-three percent of U.S. adults who plan to shop in person on Black Friday say they'll be on the lookout for ad signage offering discounts and specials. […]

marketingdive.com
Mon, Nov 16, 2020 at 12:10 AM

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34-year old Lamar employee killed by a fugitive in Oklahoma (Billboard Insider)

Lamar Advertising of Oklahoma employee Chris Huskey was killed last week when he was shot attempting to recover a company vehicle stolen by a fugitive. Police later killed the fugitive in an exchange of gunfire. Friends called Chris “one of a kind. […]

billboardinsider.com
Mon, Nov 16, 2020 at 12:08 AM

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The biggest challenge facing programmatic OOH may be its name (Campaign)

By Marcos Angelides, chief strategy and innovation officer at Spark Foundry. Outdoor can be reinvented as the world's newest medium, but is the mantle of 'programmatic' setting expectations too high? It makes sense that the out-of-home industry would jump towards the term "programmatic". […]

campaignlive.co.uk
Sun, Nov 15, 2020 at 7:02 PM

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OOH media owners with bigger share of roadside billboards are recovering fastest from the pandemic (Billboard Insider)

Here’s a chart showing of the change in revenues at the public out-of-home companies compared to each company’s reliance on roadside billboards. There’s a correlation between how reliant a company is on billboard/poster revenues and how fast it is recovering from covid. […]

billboardinsider.com
Sun, Nov 15, 2020 at 7:01 PM

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Perception vs reality: Kym Frank responds to sceptics of Geopath mobility data (Billboard Insider)

By Kym Frank, President, Geopath. Throughout the COVID-19 crisis, many of us have heard the opinions of a “focus group of one.” In fact, only a few weeks ago, I responded to a “traffic skeptic” on Billboard Insider who claimed that the Geopath mobility data (and consequently all of the other data sets that mirror it) are “grossly misleading. […]

billboardinsider.com
Sat, Nov 14, 2020 at 1:20 PM

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OBIE Awards 2021 competition is now accepting entries

2020 has been a year like no other—and creativity across the spectrum of OOH and digital OOH advertising rose to the challenge, with imaginative, breakthrough work that captivated consumers during one of the most challenging periods we’ve experienced in our lifetime. Our beloved industry became the true heartbeat of communities, the pulse of our streets and the lifeblood of our neighborhoods. […]

obieawards.org
Sat, Nov 14, 2020 at 1:06 AM

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Recent OOH-related personnel changes (OOHToday)

Billups, Clear Channel Outdoor, Adomni, Hi! Street, Screenverse, UniLIVE, and more. […]

oohtoday.com
Sat, Nov 14, 2020 at 1:01 AM

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16:9: Definitely Not Your Average, Grubby ATM Lobby

I’ve seen in my travels a few cases of banks dressing up their cash machine lobbies to make them a bit more inviting, but this flagship bank in Spain is next-level nice. These are images from the new “All in One” flagship CaixaBank branches put in at a pair of iconic buildings located in Barcelona and Valencia. […]

sixteen-nine.net
Fri, Nov 13, 2020 at 9:28 AM

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16:9: SE China Mall Uses Huge LED “Waterfall” And Arena-Style LED Ribbon Displays For Shopper Experience

This is a shopping mall in Guangzhou, with a huge 2.5mm pixel pitch LED waterfall in the central atrium and LED ribbon displays that are reminiscent of pro sports venues. The content runs on the main screen and four levels of ribbons, and syncs. One of the most interesting aspects, to me, is the stage and lighting you can see at the bottom of the tall LED. […]

sixteen-nine.net
Fri, Nov 13, 2020 at 9:09 AM

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AI digital signage robot keeps museum running during COVID-19 (DSToday)

by Elliot Maras. When the Ontario Regiment Museum closed to visitors in March because of COVID-19, the staff was grateful for the services of Master Corporal Lana, an artificially intelligent virtual assistant designed for human interaction. […]

digitalsignagetoday.com
Fri, Nov 13, 2020 at 12:08 AM

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Forbes: Ubimo shows why OOH advertising is in style this holiday shopping season

By Gary Drenik. I recently spoke with Norm Chait, the Director of Out-of-Home (OOH) Products, at Ubimo, a Quotient Company, to discuss several timely components of the OOH industry and how brands can benefit from using the medium during the holidays and beyond. […]

forbes.com
Thu, Nov 12, 2020 at 11:41 PM

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Moving Walls’ Location Media Exchange (LMX) launches patented OOH measurement and ad sales automation platform in Myanmar (Marketing in Asia)

Ganad media, Myanmar’s leading OOH media operator, is pioneering the implementation. Ganad’s offering, which extends across digital, retail, transit and traditional OOH media assets, will now be supplemented by planning and in-campaign audience performance analytics. […]

marketinginasia.com
Thu, Nov 12, 2020 at 11:36 PM

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Gojek to affix digital ad screens to back of motorbikes in Jakarta (Campaign Asia)

Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers. Commuters stuck in traffic in bustling Jakarta will soon be treated to a new form of distraction—in the form of colourful ads on digital screens affixed to the back of Gojek's fleet of motorbikes. […]

campaignasia.com
Thu, Nov 12, 2020 at 6:52 PM

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Market Sentiment: Billboard Insider Readers Think OOH Revenues Will Grow 5-10% in 2021

PJ Solomon investment banker Mark Boidman cited projections showing that US out of home revenues would grow 9-16% in 2021. Billboard Insider asked readers how much they think US out of home revenues will grow next year. Two-thirds of our readers expect US out of home revenue to grow by 5-10% in 2021. […]

billboardinsider.com
Thu, Nov 12, 2020 at 5:18 PM

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How amateurish PR can backfire: OOHToday dissects the BS in Colling Media announcement about the launch of programmatic for digital billboards

Colling Media Launches Programmatic Advertising for Outdoor Digital Billboards. One. Colling’s post appears to say ‘digital billboards are a game changer. […]

oohtoday.com
Thu, Nov 12, 2020 at 5:17 PM

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