Aaron Poole, marketing executive, PML Group. Diageo continue to be to the fore when it comes to Dynamic OOH advertising in the OOH market. Recently we reported on Guinness Storehouse’s latest Dynamic offering featuring proximity and weather triggering. […]
Nikki Baird. When it comes to using automation in retail operations, Walmart has long been a leader. They were an early adopter of the barcode and the standardization of the Universal Product Code (UPC) that was the key to making the barcode ubiquitous. […]
Dan Berthiaume. The Home Depot Inc. has a unique customer base and tailors its retail media network to maximize brands’ ability to target it. […]
This was the first time that Retail Media press releases were linked to the event. Secondly, the majority of these announcements were about extensions to existing media inventory or AI. Here are five examples that caught the eye: Instacart and YouTube: Instacart is allowing advertisers to use its audiences and shopper data to target ads on YouTube. […]
From a Retail Media perspective, there was a lot more going on than meets the eye, writes Colin Lewis. […]
Insider Take: Congrats to the NCOAA and how effective a cooperating and well run state association can be in moving forward initiatives for the industry. When it comes to outdoor advertising, it’s also worth noting the importance of hiring a strong lobbying firm, which TJ says has been vital for NCOAA. In North Carolina, NCOAA utilizes Sandy Sands and Ross Barnhardt with Sands Law. […]
Here’s a nice example of how the windows of vacant storefronts are once again being used as short-term digital out of home ad tools, ... […]
by Yoram Wurmser. OOH ad spending has recovered from the pandemic and will continue to grow steadily. OOH ad spending hit a new high in 2023 for the first time since the pandemic. […]
AD Retail Media has joined forces with ad sales platform Placements.io to streamline the retail media platform’s sales, advertising and finance operations, according to a Tuesday announcement. Bobby Watts, senior vice president of AD Retail Media, said in the statement that the tie-up will update its ad sales workflow and sharpen revenue management. […]
Scarlett Sherriff. The partnership marks the largest single agreement for the retail media platform, spanning on-site, off-site and connected store offerings. […]
The Benelux region, which comprises Belgium, the Netherlands, and Luxembourg, is considerably more significant for the digital signage industry than its market size might suggest. The reason is that many global companies operate their European headquarters in these countries, leading to significantly more displays being purchased here than are actually used in the Benelux market. […]
by Florian Rotberg. This takeover creates a leading provider of digital signage, business music, and smart office solutions, with more than 34,000 touchpoints in the Benelux region. The Dutch and Belgian digital signage market is dominated by international integrators like Gather by Econocom, M-Cube, Scala, and Zetadisplay. […]
The Italian digital signage market, like France’s, is mainly focused on luxury retail. Many major fashion brands are headquartered in Italy, making it a key location for global rollout decisions. Italy’s top three: The European digital signage integrator M-Cube, led by Manlio Romanelli, holds the top spot. […]
Daktronics, Inc. (NASDAQ - DAKT), a U.S.-based designer and manufacturer of dynamic video communication displays and control systems for customers worldwide, reported results for its fiscal year and fourth quarter 2024 ended on April 27, 2024. […]
Why billboard cashflow? When you sell your billboard company the relevant metric buyers look at is billboard cashflow, that is, the cash generated by your billboard plant after direct expenses of the billboards. […]
