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Vending Times: How to increase ROI of your self-service kiosks: panel recap

by Bradley Cooper. When it comes to self-service technology, it can be a challenge to demonstrate its real value from an ROI perspective, especially during COVID-19 when margins are tight and restrictions are high. However, new software tools are making this an easier task by providing services ranging from personalization to data analytics and mobile/physical convergence. […]

vendingtimes.com
Mon, Dec 21, 2020 at 7:19 PM

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16:9: Video: Fantastic Application Of In-Store Digital Signage And Experience At Warsaw Concept Store

This is a video that walks viewers through the pretty fantastic digital retailing set-up for the Warsaw concept and flagship store of the apparel retailing chain Modivo. I wrote about this a few weeks ago, but only had images to work off. The store is HEAVILY driven by digital, from LED on the store’s mall concourse facade to a ton of narrow-bezel LCD on the walls. […]

sixteen-nine.net
Mon, Dec 21, 2020 at 8:41 AM

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Billboard legal: the difference between canceling and declining to renew can be important (Billboard Insider)

Language matters and imprecise language creates legal problems. That’s the lesson of Seymour versus Lamar Advertising. Insider’s take: This case underscores the need to consult your attorney every step of the way. […]

billboardinsider.com
Mon, Dec 21, 2020 at 12:10 AM

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OUTFRONT Media’s Andy Sriubas to serve as MRC Out of Home Chair in 2021-2022 (Billboard Insider)

At MRC’s (Media Ratings Council) annual Board of Directors meeting on December 9, 2020, the following members of the Board were appointed to serve on MRC’s Executive Committee for the 2021-22 term: Board of Directors Chair: Dale Coons, Campbell Ewald Board Chair, ex officio: Matt Ross, NBCUniversal Owned Television Stations Print Committee Chair: Rob Frydlewicz, Carat USA International Committee Chair: Atin Kulkarni, PepsiCo Radio Committee Chair: Annette Malave, Radio Advertising Bureau Out of Home Committee Chair: Andy Sriubas, OUTFRONT Media Television Committee Chair: Kevin Stuart, Hearst Television Digital Committee Chair: Eric Warburton, Horizon Media The departing members of the 2019-20 MRC Executive Committee were also recognized by the Board for their outstanding service to the organization. […]

billboardinsider.com
Mon, Dec 21, 2020 at 12:10 AM

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Who owns the copyright on your billboard ad design, continued (Billboard Insider)

In Who Owns The Design, Billboard Insider asked for comments on whether an Out of Home company should restrict the uses of the creative it generates. Today Out of Home Designer Greg Callaham responds: The simple answer on who can use approved billboard designs in other forms of media comes down to this: who owns the copyright? […]

billboardinsider.com
Mon, Dec 21, 2020 at 12:08 AM

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CNET: SolarWinds was hacked by the same group that was blamed for other recent high-profile hacks

By Laura Hautala. Blamed on Russia, the hack infiltrated federal agencies, including homeland security and nuclear programs. Microsoft and other companies are victims too. […]

cnet.com
Sun, Dec 20, 2020 at 5:59 PM

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AV Integrators: Beware more supply chain cyber attacks (Commercial Integrator)

By Zachary Comeau. The SolarWinds hack is an example of a supply chain attack that integrators and AV software companies need to defend against. The recent news of a large-scale attack on the part of a foreign government utilizing popular network monitoring tools should have integrators questioning the security of the remote monitoring tools they use. […]

commercialintegrator.com
Sun, Dec 20, 2020 at 5:58 PM

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Microsoft Says Tech Companies Are Victims of SolarWinds Hack (Commercial Integrator)

By Zachary Comeau. More than 40 entities were breached further by hackers leveraging the SolarWinds Orion platform, and they include other technology companies, according to Microsoft. […]

commercialintegrator.com
Sun, Dec 20, 2020 at 5:57 PM

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5G, 8K and 16K, AR and VR, and a continued push for service models will open new opportunities for AV Integrators in 2021 (Commercial Integrator)

By D. Craig MacCormack. Any AV integrator that hasn’t made the shift to a service-based model by now—or at the very least dipped their toes into the recurring monthly revenue waters—has missed out on much more business in the last nine months since the coronavirus outbreak than was necessary. […]

commercialintegrator.com
Sun, Dec 20, 2020 at 5:55 PM

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Executives from K2, Planar, 1 Beyond and Verrex discuss what they expect from AV and digital signage in 2021 (AVNetwork)

By Katie Makai. Recap of panel discussion: Emerging from the Pandemic: Back to Reality. Economic indicators aren’t rosy, but there are suggestions from AVIXA’s most recent Pro AV Business Index that, at least in the pro AV industry, the economic situation is stable. […]

avnetwork.com
Sun, Dec 20, 2020 at 5:52 PM

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How DSP Sage+Archer achieves success with programmatic DOOH in an uncertain world (Broadsign)

If you ask Amsterdam-based DSP Sage+Archer, the value of a programmatic approach has never been more apparent in the times of the pandemic. […]

broadsign.com
Sat, Dec 19, 2020 at 2:07 AM

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How to lower your video wall project cost and increase sustainability (Free guide by Commercial Integrator)

The lowest priced product may actually result in higher project costs. It’s important that commercial integrators take the time to consider all aspects of a potential video wall installation when making a purchase decision. When purchasing video wall products, the selection of the product is just the beginning of the cost-benefit analysis. […]

commercialintegrator.com
Sat, Dec 19, 2020 at 1:49 AM

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Why the digital signage content management system is important and some best practices (Commercial Integrator)

By Alan C. Brawn, the principal of Brawn Consulting. The content management system (CMS) is where the actual work is done. […]

commercialintegrator.com
Sat, Dec 19, 2020 at 1:45 AM

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Even if you paid a designer to create your billboard ad, you don’t own the rights to their art; unless you sign a specific agreement (Billboard Insider)

Melody Roberts, Owner, Out of Home Creativ.: I haven’t listened to the OAAA legal seminar, so I can only provide insight into how my company, Out of Home Creative, handles situations where the client wants to use my designs for other advertising platforms. […]

billboardinsider.com
Sat, Dec 19, 2020 at 1:29 AM

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Digital Signage Magazine Reveals 2021 DIGI Award Winners

Megan A. Dutta. "The winners of the 2021 DIGI Awards have released new, state-of-the-art products, and have created stunning installations. […]

avnetwork.com
Fri, Dec 18, 2020 at 2:40 AM

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