Why RFID? This is technology that gains increasingly popularity as it is being used by retail in a wide scale. RFID is the best option for automatic, touchless, and error-free identification. […]
by Kristina Monlos. ‘Gateway to anything a marketer can dream up’: Touchless commerce has normalized the QR code, and brands are giving it a second look. Marketers are giving QR codes a second look this year, adding them to packaging, retail displays and out-of-home ads. […]
Tripleplay made its decision public yesterday, but ISE has issued statements of support from biamp, Christie, Lang AG, Panasonic and syscomtec Distribution. Tripleplay has become the first big industry name to state publicly that it has made a decision to withdraw from June’s ISE 2021 show in Barcelona, following Monday’s confirmation that the show will go ahead. […]
Malmö-ZetaDisplay AB (publ) (Nasdaq Stockholm: ZETA) acquires NORDLAND systems GmbH with preliminary net sales for 2020 of SEK 78.4 million, SaaS revenues of SEK 16.4 million and an EBITDA of SEK 6.4 million. Nordland concluded a strong growth in 2020 with several larger project deliveries. The company has an annual SaaS revenue running rate in the range of 25-30%. […]
Summary. Covenant waivers expire next quarter. The company is taking action now to broaden its revenue post COVID-19. […]
Ginger Griffin is starting a new position as Vice President, Regional Sales Director at OUTFRONT Media. Carolina (Lina) Gouveia is starting a new position as National Sales at New Tradition. William Nunez II is starting a new position as Account Executive at OUTFRONT Media. […]
Richard Hamlin, Hamlin Cody Law Firm. Prediction: the court will not hear this case. While the First Amendment issues involved in the on-premise/off-premise dichotomy are important, there are several pending cases that will give the court the opportunity to decide the issue — if it wants to do so. […]
ISE said vaccinations and a declining case rate made a show possible in Barcelona in June but companies that pull out by 5 March will not be charged a cancellation fee. ISE issued the following statement this morning at 8am UTC. “Integrated Systems Events has been working hard alongside each of you to bring a successful ISE 2021 to Barcelona on 1-4 June this year. […]
Chad Shackelford, VP, Head of Digital Creative. Why QR codes are experiencing a rebirth during and after the pandemic. […]
by Chris Rulli. With the wide variety of media choices and advanced targeting tactics available, coupled with its ability to drive digital engagement, Out of Home should be a key piece of any recruiter’s media plan. It’s no secret that Out of Home Media drives recruitment and has historically been used as a recruitment tool, often seen on interstates targeting truck drivers. […]
Here’s another example of one of those robotic, kinetic, three-dimensional walls that has cubes that push out and slide back in based on programmed sequences. It is is the same motion technology as what was used for that ill-fated Coca-Cola spectacular LED display in Times Square, but the biggest difference with this one is that it is inside. […]
USA. Lamar Advertising Company has been awarded a new seven-year advertising and sponsorship contract at Indianapolis International Airport. In year one, it will deliver a major digital upgrade across the airport, featuring large-format digital locations and additional elements at key passenger engagement points. […]
Albert Asséraf, Executive Vice-President Strategy and User Innovation, will become Executive Vice-President Communication and User Innovation from 12 April, enlarging his current duties. He is taking over from Agathe Albertini, who is leaving JCDecaux to pursue her own entrepreneurial activities. Albert Asséraf was born in 1961. […]
By Matt Willifer, Chief Strategy Officer, CARAT UK. It seems a good time to set out the stall for OOH once again. Because whilst the short term has been hard, OOH has undergone an incredible evolution over the past five years. 50% of revenue is now digital; data can be used to target in new ways; and tech has increased the potential for even more creative impact. […]
The research firm Futuresource Consulting has confirmed what we all pretty much knew – the past year wasn’t great for much of anything, including the professional displays industry. Futuresource’s tracking services show that in terms of volume, projection was the hardest hit across 2020, down by almost a third in total. […]
