Raw Feed & Search

Advertisers are buying more DOOH, but lack of standardisation in measurement is an obstacle: IAB Australia (Mediaweek)

by Amy Shapiro. Gai Le Roy: “Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments.” Screen strategies have expanded to include digital OOH video ads and digital video retail media formats. […]

mediaweek.com.au
Thu, Jul 4 at 2:03 PM

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Lift And Learn Retail Application Cleverly Doubles Up As Stock Level Counter (16:9)

People who have been in this industry for many years are likely amused, as I have been, when software and solutions companies demonstrate what ... […]

sixteen-nine.net
Thu, Jul 4 at 8:42 AM

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Three former executives of healthcare DOOH network sentenced for $1b corporate fraud scheme (US Dept of Justice)

Three former executives of Outcome Health (Outcome), a Chicago-based health technology start-up company, were sentenced for their roles in a fraud scheme that targeted the company’s clients, lenders, and investors and involved approximately $1 billion in fraudulently obtained funds. […]

justice.gov
Thu, Jul 4 at 12:10 AM

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How to boost your back-to-school campaigns with OOH advertising (Broadsign)

Americans spent a total of $135.5 billion for back-to-school and back-to-college shopping in 2023, a number projected to grow to $189.7 by 2028. According to Sensormatic Solutions’ U.S. Back-to-School Consumer Sentiment Survey, 79% of shoppers plan to head into stores this year, a steady increase from previous years, with 80% planning to start back-to-school shopping in July or August. […]

broadsign.com · Promoted content
Thu, Jul 4 at 12:08 AM

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New Lowe’s CMO has big plans for its retail media network (Modern Retail)

Interview with Jennifer Wilsonl, CMO, Lowe's. "It really is performance media in its most purest form. You’re going after very discrete audiences using very discrete insights to drive more sales from a certain audience. […]

modernretail.co
Wed, Jul 3 at 7:00 PM

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Why data security should be a key feature of your digital signage CMS (Samsung Insights)

By: Dave Haynes. As the volume of cyberattacks continues to skyrocket, businesses and organizations in every sector — from government to financial services — must secure their entire tech infrastructure. A key element of this is data security for digital signage. […]

insights.samsung.com
Wed, Jul 3 at 6:54 PM

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OOH is the only medium that represents the “light at the end of the tunnel” amid the brutal slide in ad spend numbers in Australia (AdNews)

By Chris Pash. Ad spend fell again in May, this down 5.3% overall with television at -12.3%. Outdoor media was the only major sector reporting growth with bookings up 1.6%. […]

adnews.com.au
Wed, Jul 3 at 6:50 PM

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Ads in convenience stores also boost brand sales in nearby supermarkets, Co-op finds (The Grocer)

By Alice Leader. Brand advertising in Co-op stores is having a “ripple effect” on sales growth in surrounding supermarkets, according to new research by the convenience retailer. […]

thegrocer.co.uk
Wed, Jul 3 at 6:42 PM

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Google is embedding more Android into Chrome OS, which is good for digital signage (Invidis)

by Antonia Hamberger. This move could help the digital signage industry shift away from outdated Android systems. We asked industry experts to weigh in on the implications. […]

invidis.com
Wed, Jul 3 at 3:57 PM

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Next digital signage conference co-hosted by invidis will be at InfoComm Asia July 17 in Bangkok

Last year, invidis held a sigital signage conference track at Infocomm Asia in Bangkok for the first time. In less than three weeks, the conference returns with the theme “Digital Signage: Revolutionizing the Retail Experience”. Florian Rotberg from invidis will start with a keynote, taking participants on a journey through flagship stores and shopping malls around the world. […]

invidis.com · Promoted content
Wed, Jul 3 at 3:54 PM

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Boosted In-Store Digital Experiences Key To Future Retailing: Survey (16:9)

First spotted in AV Interactive … London-based it services and consulting firm Aura – through its retail experiences brand Aura Futures – as published ... […]

sixteen-nine.net
Wed, Jul 3 at 8:28 AM

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2025 World Out of Home Organization Global Congress will be held in Mexico City June 4-6

This is the first time the WOO Annual Congress takes place in Latin America as it follows the highly successful WOO Annual Congress in Hong Kong, its first visit to Asia, earlier this year. Over 500 delegates attended. Helping to host the 2025 event will be ALOOH, the trade body representing Out of Home in the region. […]

WOO
Wed, Jul 3 at 12:10 AM

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OOH advertising is free of fraud, trusted and not intrusive (Broadsign via Open Mic))

By Adam Kahansky, Director Of Business Development, North America, Broadsign. As an advertising channel, OOH is one of the oldest and most effective. Take a closer look at why. […]

thedrum.com
Wed, Jul 3 at 12:10 AM

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Public OOH Stocks Trail US Market in 2Q 2024 (Billboard Insider)

The public out of home stocks trailed the US market in the second quarter of 2024. The S&P 500 grew 4%, Lamar grew 1.7%, Clear Channel Outdoor declined 14.5% and OUTFRONT declined 17.7%. Public Out of Home Stock Performance for 3 months ended June 30, 2024. […]

billboardinsider.com
Tue, Jul 2 at 11:50 PM

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Retail media networks (RMNs) are fragmented and confusing for brands (MarTech)

Chris Wood, editor. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference. Here are the three biggest challenges of RMNs and insights into how marketers can overcome them. […]

martech.org
Tue, Jul 2 at 3:51 PM

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