This is what’s billed as the largest LED mesh display in the Southern Hemisphere, a 500 sq. meter ad display up above the street ... […]
Rebecca Kuo, Jingyue Hsiao, DIGITIMES Asia. The shift is triggering a replacement cycle for end products and boosting performance across the supply chain. Companies in the electrophoretic display sector, such as E Ink Holdings (EIH) and Netronix, have reported substantial improvements in their second-quarter operations. […]
Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of ... […]
Maria Iu. Out-of-home advertising revenue in the UK grew by double digits in H1, according to industry body Outsmart, making it the strongest H1 yet. In Q2, revenue was up 17% year on year to £355m, figures from PwC show. […]
Khushi Keswani. New Delhi: In a dramatic overhaul of its urban landscape, Mumbai is set to dim the dazzling lights of its digital billboards. The BMC recently unveiled stringent new guidelines for Out-of-Home (OOH) advertising, and the most striking aspect is the complete ban on video ads on roads and highways. […]
Old love gathers dust but doesn’t rust – this could be the story of FIDS displays at airports around the world. In a relatively controlled environment, professional digital signage displays run twice as long as retail displays. In Munich, we discovered screens from February 2007 that are still active. […]
by Florian Rotberg. Digital signage software is breaking out of traditional silos and integrating with other ecosystems, which significantly increases the importance of IT security. Digital signage software is subject to the same security requirements as other professionally used software solutions. […]
For the second quarter, the company reported sales was USD 11.44 million compared to USD 10.84 million a year ago. Revenue was USD 27.09 million compared to USD 24.22 million a year ago. Net loss was USD 2.24 million compared to net income of USD 1.54 million a year ago. […]
NEW YORK – August 14, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today its Women’s Empowerment Webinar for September will feature DOOH and Tech leaders from Outfront, Lamar Advertising, and GroundTruth. […]
Our competition of Out Of Home campaigns returns. This year’s event takes place at The Carlu (444 Yonge St, #7, Toronto, ON, M5B2H4) on November 4th 2024, from 10:30AM to 5:00PM. Join us as we celebrate those who work behind the scenes to bring great campaigns to life. […]
But it doesn't say how big the actual lift was [Ed]. Across the board lift – Overall, we saw a massive lift in theater attendance from those exposed to ads vs. the control group. […]
Drew Thachuk, Head of Channel Partnerships, Broadsign. Using audience targeting/indexing, a major liquor brand, for instance, could execute an OOH campaign leading up to an anticipated sporting event across OOH screens located within a specific radius of bars that serve that brand. […]
Peyton Bigora, Staff Reporter. ShopRite is adding Grocery TV’s in-store retail media network to select store pharmacies, according to a Tuesday announcement. The partnership provides the pharmacy department and ShopRite’s brand partners with retailer messaging, health and wellness content and relevant brand advertising. […]
by Florian Rotberg. Less than a year ago, German EV-DooH provider Numbat secured 140 million euros in new capital during a financing round. Now, Numbat is taking refuge under the protective umbrella of insolvency proceedings. […]
Withe the Olympics now over I am guessing the PR reins have been loosened for some of the companies that provided solutions for venues, ... […]
