by Balthasar Mayer. With all its skyscrapers and towers, Dubai is the ideal location for DooH displays in elevators. Elevision has built a successful business model on this. […]
The CMS software and solutions firm Wallboard, which has offices in both Dallas and outside Budapest Hungary, has announced a pair of acquisitions aimed ... […]
Alan C. Brawn. One barometer of where AI is headed can be seen in the financial community. […]
The Sphere, an entertainment and digital out-of-home advertising venue in Las Vegas, marked the Fourth of July holiday with a celebration that included drones, digital art, and the launch of new ways to experience the venue, according to a press release. During the celebration, a fleet of more than 500 drones maneuvered to emulate fireworks, stars, and more. […]
by Michael Keenan. What is a retail media network? Retail media helps brands promote their products through sponsored ads, displays, or in-store promotions on retailers’ platforms. […]
David Burrick, Chief Strategy Officer, Intersection. OOH media presents unique technical challenges when it comes to measurement. Unlike traditional digital advertising, where user interactions can be tracked through clicks and cookies, OOH campaigns exist in the physical world, making direct attribution more complex. […]
Lynne B. Sagalyn is Earle W. Kazis and Benjamin Schore Professor Emerita of Real Estate at Columbia Business School. […]
by Antonia Hamberger. Interest in the tournament has increased, and Uefa is making record profits – a large part coming from sponsors who have been offered AI-based virtual ad targeting for the first time. In Europe, the ongoing Football Championship is breaking viewing records on TV. […]
A pair of small to mid-sized digital signage software providers in the Nordics region have consolidated, with Sweden’s PLAYipp acquiring Databeat, a software provider ... […]
One year later, the Vegas Sphere is still one of the largest talking points in Pro AV. Make sure you get caught up on that July 4 experience and watch how Sphere lit up the Las Vegas night HERE. Since the Vegas Sphere opened its doors to the public on Friday, Sept. […]
Deliveroo has struck a deal to turn its delivery vehicles into advertising inventory, providing a potentially valuable new revenue stream during a period of uncertainty for the UK economy. Sky News understands that Deliveroo will next week announce the launch of an out-of-home advertising platform in the form of digital HD screens fitted to a new fleet of electric scooters. […]
by Florian Rotberg. Ctouch and i3-Technologies are both focused on large-format touch solutions. The leading big digital signage manufacturers Samsung, LG, Philips and Sharp are struggling in the market for large-format touchscreens. […]
An ancient Roman trading city is revived and explored using more than 120 projectors at an immersive museum in Selçuk, Türkiye that opened in ... […]
For the first time, TV viewers at a European Championship are seeing different ads to stadium goers. While coming as a surprise to most people, virtual perimeter advertising has been around for a long time – AI just makes it more effective. […]
LG Electronics has acquired a majority stake in the Dutch IoT platform Homey. Similar to Samsung Smartthings, Homey is from the smart home sector and is expanding into the B2B market. Homey is compatible with over 50,000 different sensors. […]
