Matthew O’Connor, co-founder and CEO of AdQuick. 30-sheet and 8-sheet Billboards: When people picture billboards, it’s often of large posters on the side of a building or interstate. But billboards actually come in a variety of styles that are aimed to target different messages and customers. […]
A landmark Samsung 8K digital signage installation in South Korea is again attracting attention, thanks to the third in a series of eye-catching public media art projects from creative agency d’strct. The latest creative shows soft bodies falling in the sky and bumping into each other in an anamorphic 3D illusion at the SMTown COEX building in Seoul. […]
VSBLTY Groupe Technologies Corp., a security and retail marketing technology provider, has partnered with Wi-Fi Mesh network provider Sky Packets to deliver smart city solutions to U.S. and international customers. The companies will provide people and vehicle counting, demographic analysis, density management, retail analytics and more, according to a press release. […]
Given the current state of the pandemic, we believe that the only solution will be for ISA Sign Expo 2021 to become a fully virtual event taking place over the same dates, April 7-9, 2021. Over the last year, ISA has developed a number of extremely well-received virtual experiences, including The Wrap Experience, The Link…Install and The Link…Soft Signage. […]
The Digital Signage Event. This single day experience, brought to you by SCN and AVNation, brings together the industry’s experts for an educational experience—plus you’ll be able to check out all of the latest digital signage technologies in our virtual exhibit hall. […]
This caught my attention: “We are selling towers for 20–30 times tower cash flow, and typically get over twenty offers per engagement.” Why aren’t billboards selling for multiples like this? Insider’s take: Out of home assets typically trade at 8-14 times billboard cashflow. […]
Today, we’re excited to announce the launch of our OOH Media Planner – a standalone, free tool to help advertisers plan high-performing OOH campaigns in minutes. Using actionable insights gleaned from AdQuick’s robust data assets and proprietary predictive models, OOH Media Planner identifies the most effective way to spend your media budget in order to meet your unique campaign goals. […]
The Seoul-based creative shop D’strict has activated another crazy anamorphic creative piece for that big Samsung DV-LED display in a main Seoul shopping area. I’m not sure how to even describe this. D’strict says it is a “kitschy and unique experience of everyday stuff turning soft. […]
Coinstar launched adPlanet earlier this month, a digital advertising platform that will be featured on displays sitting directly on top of its kiosks. The HD displays will offer full-motion, animation or static imagery content. Neptune Retail Solutions will sell adPlanet content space for consumer-packaged goods in retailers. […]
Branded Cities has entered into a new long-term agreement with Rogers Sports & Media for the re-development of the Rogers Tower located in the heart of Toronto at its Citytv Studio (33 Dundas St E.). The deal adds more than 3,000 square feet of digital signage to Branded Cities’ iconic portfolio at Canada’s Busiest Intersection, Yonge & Dundas. […]
signageOS Appoints Mirek Kren as Chief Revenue Officer for global expansion of growth strategies and customer success. Prague, Czech Republic – signageOS, the only unification technology platform for digital signage hardware and software, announced the appointment of Mirek Kren as Chief Revenue Officer (CRO). […]
The out-of-home (OOH) industry says net media revenue fell 39.4% to $566.5 million in 2020, down from $935.5 million in 2019. The December quarter posted $181 million, down from $269.9 million for quarter four 2019. Digital OOH (DOOH) revenue accounts for 56.1% of total net media revenue year-to-date, an increase over the recorded 55.8% for the same period last year. […]
By Kevin Hilton. Figures can sometimes paint a bleaker picture of an economic situation than is being experienced by those who work in the sector under scrutiny. […]
A digital OOH media network based on electric vehicle charging stations just got a huge vote of confidence from investors – with an oversubscribed $125 million funding round for Volta that was guided by Goldman Sachs. The company puts totem-style units, equipped with the charging apparatus and 55-inch displays, in parking areas that see a lot of vehicle traffic, like grocery stores. […]
By Cherian Thomas, CEO of Octopus Interactive. The trend away from public transportation is but one small facet of the personal mobility revolution that’s coming. What started with the widespread popularity of hybrid and electric vehicles is going to move inexorably toward an emissions-free future of connected vehicles and increasing autonomy. […]
