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16:9: The Interactive Display Ecosystem in a Single Poster

Every so often there are graphics that come out from technology sectors that try to identify and sort a particular ecosystem, grouping sets of company logos by capability or focus. I can’t recall seeing one focused on digital signage, and that may be in part because of the 100s of CMS software companies out there – more of which still, amazingly, keep popping up. […]

sixteen-nine.net
Tue, Apr 13, 2021 at 3:45 PM

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Burelz Billboards: We’ve Recovered Quicker Than Many (Billboard Insider)

David Buring has over 30 years experience in the out of home industry. Insider talked with him yesterday to find out what’s new and how his company is coping with Covid. What’s new since we talked last? […]

billboardinsider.com
Tue, Apr 13, 2021 at 3:32 PM

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The Global Semiconductor Shortage Could Begin Impacting Pro AV (Commercial Integrator)

In February, as the media began reporting on the global semiconductor shortage, I posed this question in a Commercial Integrator blog: Could the global chip shortage impact pro AV? For a few months, it seemed like the global shortage was generally impacting automakers and other consumer electronics industries like gaming. […]

commercialintegrator.com
Tue, Apr 13, 2021 at 3:30 PM

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Seedooh independently verifies OOH campaign performance and effectiveness, at scale (Media4Growth)

Interview with Joe Copley, Chief Revenue Officer, Seedooh. Seedooh has pioneered a highly reliable OOH campaign reporting system through its Independent Verification Platform (IVP). What factors have contributed to a wider market acceptance of your 3rd party verification and reporting solutions? […]

media4growth.com
Tue, Apr 13, 2021 at 3:28 PM

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AI Delivers Better Touchscreens (Digital Signage Today)

A technological "gold rush" is emerging as artificial intelligence enables users to interact with computers in ways that were unthinkable just a few years ago. We're on the precipice of a new era of technology, where we can bring together voice, gesture and touch to create an entirely new user experience that harnesses the best of each interface. […]

digitalsignagetoday.com
Tue, Apr 13, 2021 at 11:45 AM

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16:9: DV LED Market Generally Rebounding, but Mainly in Chinese Domestic Market

The market research firm Omdia has logged predictably mixed results from direct view LED display manufacturers through the COVID-19 pandemic, though there are indications that the sector is generally rebounding. Omdia’s latest quarterly LED market tracker says recovery began in the third quarter and accelerated further in the fourth quarter. […]

sixteen-nine.net
Tue, Apr 13, 2021 at 11:25 AM

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Why OOH Is Instagram-Worthy (Movia Media)

It’s safe to say that social media has changed the way we live our lives. It’s how we interact with people, buy things, entertain ourselves, and share our lives with others. Currently, there are roughly 3.5 billion social media users worldwide, with the average user spending 3 hours per day on various social apps. […]

movia.media
Tue, Apr 13, 2021 at 11:00 AM

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Bus Shelter Advertising: Is It Right For Your Business? (75Media)

It’s well known that out-of-home (OOH) advertising is an increasingly effective tool for building brand awareness, with this backed up by the fact that up to 71% of customers regularly absorb the messages posted on roadside billboards. […]

75media.co.uk
Tue, Apr 13, 2021 at 10:00 AM

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Pikasso Moves into Programmatic DOOH with Broadsign (DPAA)

Outdoor Advertising Provider Joins Reach Platform to Broaden Media Buyer Access to OOH Inventory in the Middle East    LEBANON and MONTREAL — April 12, 2021 — Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). […]

dpaaglobal.com
Mon, Apr 12, 2021 at 6:15 PM

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Broadsign: Pikasso Has the Recipe for Lasting OOH Success Across EMEA

A little over 35 years ago, when Pikasso first set up shop in Beirut, Lebanon, even the company’s traditional static billboards were a novelty in its region. Now, after decades of operation, Pikasso continues to drive OOH innovation in its home country of Lebanon, and on through much more of the middle east, North and West Africa, and the Caucasus. […]

broadsign.com
Mon, Apr 12, 2021 at 6:00 PM

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Adams Outdoor Uses OOH to Fight Racial Violence (Billboard Insider)

Charlotte closed 2020 as the most violent year in the city’s history since 1993, with 129 homicides. This is just a microcosmic example of the national violence and the systemic racism that has taken over the news and people’s thoughts. […]

billboardinsider.com
Mon, Apr 12, 2021 at 5:30 PM

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What, Why and When Can You Measure? (OOH Today)

Measuring success has not always been easy or straightforward when it comes to advertising, especially Out-of-Home (OOH) advertising. In the past, it’s been difficult to properly understand how, when, where, and if an OOH campaign has reached the right people. […]

oohtoday.com
Mon, Apr 12, 2021 at 5:00 PM

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Don’t Make Unauthorized Use of a Logo in an Out of Home Ad (Billboard Insider)

Don’t make unauthorized use of a company logo. That’s one of the lessons of A. Charles Peruto Jr. […]

billboardinsider.com
Mon, Apr 12, 2021 at 4:30 PM

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New CDC Data Suggests Touch Panels, Screens Aren’t Big Infection Vectors (Commercial Integrator)

New guidance from the U.S. Centers for Disease Control suggests that the risk of becoming infected with the virus that causes COVID-19 through touching objects is generally low, which means touchscreens, touch panels and other hands-on AV technology is generally safe to use – provided surfaces and hands are routinely cleaned. […]

commercialintegrator.com
Mon, Apr 12, 2021 at 4:22 PM

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OUTFRONT Media to Report 2021 First Quarter Results on May 4, 2021 (OUTFRONT)

NEW YORK, April 12, 2021 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) announced today that it will report results for the fiscal quarter ended March 31, 2021 after the market closes on Tuesday, May 4, 2021. The earnings announcement will be available in the Investor Relations section of the Company's website, www.OUTFRONTmedia.com. […]

investor.outfrontmedia.com
Mon, Apr 12, 2021 at 3:00 PM

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