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How Elevision enhanced its sales strategy and media operations with the Broadsign Platform

Juliana Lai. Initially, Elevision’s network consisted of elevator screens in high-end residential and commercial buildings in Dubai and Abu Dhabi. Over the last four years, large-format DOOH screens have been added to its network and expanded into premium business districts, including the Dubai International Financial Centre and the Dubai World Trade Centre. […]

broadsign.com · Promoted content
Wed, Aug 21, 2024 at 12:10 AM

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US out-of-home (OOH) advertising revenue increased 3.4% in the second quarter of 2024: OAAA (EZ Newswire)

Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase. […]

app.eznewswire.com
Tue, Aug 20, 2024 at 9:45 PM

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QMS sales head says Olympics have given Australian OOH industry a boost amidst ‘dreary market’ (Mumbrella)

By Rosie Drew and Neil Griffiths. After a period of stagnation, the marketing and advertising industry received a much-needed boost during the Olympics, according to QMS head of sales, Tim Murphy. Speaking to Mumbrella this week, Murphy explained how the leading international sporting event revitalised brand campaigns on a global scale. […]

mumbrella.com.au
Tue, Aug 20, 2024 at 4:11 PM

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What to do if your digital billboard has been hacked; and how to prevent it (Billboard Insider)

Prevention: One common theme we heard in our discussions is encouraging owner/operators to remember that manufacturers sell digitals as a complete system. If you decide to not include the entire package, including routers or some of the ancillary pieces to save money, you might be putting yourselves at greater risk. Always be focused on best practices. […]

billboardinsider.com
Tue, Aug 20, 2024 at 4:10 PM

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DPAA’s Video Everywhere 2024 Global Summit Oct 15, 2024 Pier Sixty, NYC

“We Celebrate the Growing Role of Digital OOH & Programmatic Innovation in Today’s Omnichannel Marketing Mix.” Our program explores how brands engage with today’s sophisticated consumer. The Summit draws 900+ business leaders including brands, agencies, press, media companies, ad tech, research, and more. […]

dpaasummit.com · Promoted content
Tue, Aug 20, 2024 at 3:56 PM

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How much does a billboard cost? A complete guide (Broadsign)

Quinn Mason. Unfortunately, the answer isn’t straightforward, as billboard advertising costs vary and depend on several factors, including location, circulation, size, format, and audience demographics. Traditional (i.e., static) billboards, however, can run from $1,000 to $2,000 a month for campaigns in rural areas, $1,500-$5,000 in small to midsize cities, and $14,000 and up in larger markets. […]

broadsign.com
Tue, Aug 20, 2024 at 3:55 PM

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VIOOH’s manager explains how programmatic DOOH campaigns can be measured (Performance Marketing World)

Adam Orridge, Senior Insights and Measurement Manager at VIOOH, looks at ways to measure out of home advertising with some practical tips and case studies. Many in our industry feel confused or uncertain about how to effectively measure programmatic digital out-of-home (prDOOH) campaigns. […]

performancemarketingworld.com · Promoted content
Tue, Aug 20, 2024 at 3:18 PM

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Test Demos Moving Digital Signage Content To Remote Displays Using Broadcast TV Tech (16:9)

Mobile broadband advances and cell tower build-outs have meant deploying connected digital signage and DOOH networks is far less complicated and expensive than it ... […]

sixteen-nine.net
Tue, Aug 20, 2024 at 8:31 AM

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Solutions Provider’s New Blue Square X Spin-Out To Lead With Creative Thinking On LED Video Wall Jobs (16:9)

Many, many times, I have heard directly or related by industry friends some baffling stories about big budget LED video wall projects being budgeted, ... […]

sixteen-nine.net
Tue, Aug 20, 2024 at 8:03 AM

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Invidis ranks digital signage software providers

by Florian Rotberg. Market leader Stratacache boasts an installed base of over 2.5 million, although not all licenses operate under the SaaS model. By the end of the decade, we anticipate 5 to 10 major players dominating half of the market for large projects. […]

invidis.com
Mon, Aug 19, 2024 at 5:55 PM

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Australia’s largest OOH ad operator Ooh!media suffers revenue blow amid contract loss (Capital Brief)

By John Buckley. Ooh!media, suffered a 3% revenue slide in the June half following the loss of a major contract with Vicinity shopping centres. The numbers: Ooh!media reported revenue for the June half of $288.3 million, under estimates E&P estimates of $300.5 million. […]

capitalbrief.com
Mon, Aug 19, 2024 at 5:52 PM

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Outfront says its Chicago inventory is 90% sold leading into Democtaric Convention (Billboard Insider)

OUTFRONT’s Chicago inventory is 90% sold out leading into the Democratic convention with campaigns by Fox News, J.B. Pritzker and Grubhub. Here are some of the trends OUTFRONT is noticing Ahead of the most recent changes to the presidential race, OUTFRONT was already seeing significantly more action on OOH from political advertisers than in previous cycles. […]

billboardinsider.com
Mon, Aug 19, 2024 at 5:50 PM

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A new digital signage category is emerging: large-format e-paper displays (Invidis)

by Florian Rotber. Almost no energy consumption, readable even in direct sunlight. The first display manufacturers have already launched commercial solutions. […]

invidis.com
Mon, Aug 19, 2024 at 5:21 PM

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Digital signs without battery and cables (Invidis)

by Antonia Hamberger. A step closer to making digital signage wireless: Digital View has introduced a 13,3 inch e-paper display, the first one on the market that uses Wi-Charge’s infrared technology. Digital View, a silicon valley company, is launching the first full-color e-paper display that can be powered wirelessly via infrared. […]

invidis.com
Mon, Aug 19, 2024 at 5:18 PM

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Verde Outdoor Media buys Great Outdoor Advertising, number of assets undisclosed (Billboard Insider)

The acquisition adds posters, bulletins, and digital billboards in the Philadelphia tri-state area and New York’s western region. […]

billboardinsider.com
Mon, Aug 19, 2024 at 4:53 PM

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