Peter Adams, Senior Reporter. Specialized retailers like Chewy and Sephora generated over 1 billion impressions in Q1, speaking to growing scale for more niche players. Walmart’s retail media network is far ahead of the pack compared to U.S. […]
by EMARKETER Editors. Out-of-home (OOH) ad spend in the US will cross $10 billion for the first time in 2027, per our March 2024 forecast. Beyond the chart: Nearly one-third (roughly 27%) of OOH advertising in 2023 was for local services and amusements, according to the Out of Home Advertising Association of America (OAAA). […]
This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue, reflecting its position as the test bed for many of the most exciting developments and innovations in the industry, especially in rapidly-growing digital Out of Home (DOOH.) This too, is reflected in the increasingly dynamic Italian OOH market making Milan the perfect venue for this Europe Forum. […]
This capability will make Coles 360 the only retail media network offering a food and drink proposition in Australia. Coles 360 plans to connect food and drink suppliers to develop joint media plans based on similar audiences and objectives. “That’s where the real opportunity lies. […]
by Dave Haynes. A digital OOH network that has screens in some 8,500 7-Elevens across the US has rebranded as C-StoreTV, and engaged Vengo as its media sales arm. C-StoreTV is rolled into the 60,000 screens Vengo markets across the U.S. […]
Avinor’s tower center in Bodø controls already 11 airports remotely. The remote tower concept works so well that seven additional Norwegian airports will soon also be controlled from Bodø. With the help of high-resolution video and infrared cameras and professional displays, air traffic controllers have an overview of the traffic even at far away airports. […]
Eight in 10 Respondents to Recommend DOOH in Next Year, According to New Omnichannel Decision-Makers Study sponsored by Kochava NEW YORK – July 11, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, has today unveiled its newest study on the state of the marketplace. […]
Are there many retailers who will spend $50K+ USD for a giant LCD that shows products floating around on a transparent screen? I don’t ... […]
OAAA Association Counsel J. Allen Smith. On June 28, 2024, the Court issued a decision that could potentially have an impact on the regulatory scheme affecting the out of home advertising industry. […]
Kevin Gephart. Now is the time to prospect for Q4 2024 to pursue, sell, and post by 4Q. Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. […]
In first place is Trison UK, formerly Beaver-Group, under the leadership of Peter Critchley. In second place is M-Cube, and the third place goes to Pixel Inspiration, which manages 30,000 displays worldwide. […]
Milan, 10 July 2024. The DOOH advertising platform distributed within Bariblu will consist of a Starled screen on the walkway overlooking the central atrium and a Channel network consisting of eight 75'' LCD Totems. The DOOH Takeover will consist of all nine screens. […]
ROYALMOUNT becomes the latest premium venue in Branded Cities’ portfolio, which includes Yonge & Dundas, Times Square, and The Las Vegas Strip. Montreal, Canada – July 10, 2024 – Branded Cities, North America’s Out-of-Home (OOH) ad operator, has acquired operating rights to ROYALMOUNT’s interior and exterior Out-of-Home network of assets. […]
by Dave Haynes. Here’s a nice recap of last month’s XUSC/Sixteen:Nine Digital Signage Mixer during InfoComm. No credit to me – Bryan Meszaros either did the edit, had his folks do it, or a freelancer. […]
It’s been interesting to watch the evolution and steady improvement of semi-transparent LED mesh displays in the last few years, and this new installation ... […]
