By Toni Fitzgerald. For months, everyone has been looking for signs that the pandemic is over. Are enough people vaccinated? […]
By Zacks Equity Research. Lamar Advertising Company LAMR enjoys an impressive national footprint and holds a leading position as a provider of logo signs in the United States. Further, a diversified tenant base across various sectors bodes well for the company. […]
Big DV LED video walls in retail are growing increasingly common, but in many cases the visual impact is limited by the sheer size of the store. Here’s a case where the LED is almost as big as the store, so it has a massive visual impact. […]
As a seasoned operator, you understand the profound value of digital billboard advertising. But what happens when your board doesn’t glow like it used to? Right now there’s plenty of buzz in the industry about replacing signs. […]
By Kailee Keller, Services Coordinator for IBOUSA. With the ever-changing world of advertising, we, here at IBOUSA, want to help our independent operators grow their book of business. One of the ways we have done this is by partnering with Frequence, a California Ad Tech Company. […]
A new white paper by the traffic app Waze, made in partnership with The Drum, explores how brands can have meaningful interactions with consumers when they are out in their cars. […]
Traditional and Digital Out-of-Home revenues declined by -72% and -60% respectively. Digital’s share of revenue decreased slightly to 61%, and this remains significantly higher than its pre-pandemic share (53% in Q1 2020). The figures, collated by PwC, reflect the impact of national COVID-19 lockdown restrictions, which were in place across Q1. […]
QSR giant McDonald’s is being sued in its home state over its use of AI-driven recognition technologies in the drive-thru lane, with the court file citing invasion of privacy. The customer is arguing that McDonald’s company violated the Illinois Biometric Information Privacy Act by not getting prior approval before using voice recognition technology in the drive-thru ordering process. […]
Daktronics reported fiscal year 2021 net sales of $482.0 million, operating income of $17.1 million, net income of $10.9 million, and earnings per diluted share of $0.24. This compares to net sales of $608.9 million, operating loss of $0.2 million, and net income of $0.5 million, or $0.01 earnings per diluted share for fiscal 2020. […]
by Katie Kochelek, Frank Mayer and Associates, Inc. Merchandising displays with touchscreens. For decades now, kiosks have revolutionized our everyday experiences. […]
By Colum Harmon, PML Group. The much heralded ‘outdoor summer’ is well and truly underway with hospitality, attended sports events and live music all back on the agenda in the past few days. Last night saw the first live music gig of the year, attended by 500 James Vincent McMorrow fans at the Iveagh Gardens. […]
The most often asked question Billboard Insider gets is “how much does it cost to rent a billboard in…” We refer the questioner to the Adquick “how much does a billboard cost” widget. Here’s what the landing page looks like. […]
Dan Berthiaume Senior Editor, Technology Despite the shift to e-commerce caused by COVID-19, retailers’ post-pandemic strategies should include a prominent focus on physical stores. Chain Store Age recently spoke with Andrea Wasserman, head of global commerce, Verizon Media, about how digital and physical retail have both changed as a result of the pandemic. […]
Matthew Frankel, CFP Outfront Media (NYSE:OUT) specializes in billboards and transit system advertising. Matt Frankel: Outfront Media has been around since 1938 in one form or another. It's been passed around a subsidiary of a lot of bigger companies. […]
By Frank C. Kalil, Founder, Kalil & Co. We know outdoor works. […]
