How to Sell OOH Versus Direct Mail (Billboard Insider)
Direct mail has two distinct categories: An advertisers’ current customer base/list “Prospecting” direct mail; targeting people that don’t have a nexus with the advertiser. This column will cover selling against “prospecting “direct mail. Based on ad results, this should be the very easiest to sell against. […]
Tue, Jun 29, 2021 at 1:30 PM