Through this partnership with VIOOH, US and International buyers will be able to programmatically access Intersection’s over 6,500 street and transit screens in 13 designated market areas (DMAs) and 90 airports through VIOOH’s real-time Trading Manager platform. […]
A survey of 2,000 adults commissioned by Saturn Visual Solutions found that in-store displays persuaded 17% of under-45-year-olds to spend more than they’d planned on a purchase. […]
This latest acquisition by CP Media follows the purchase of airport advertising company, Eye Airports and bus advertising company, Adverta. […]
A 10mm pitch LED billboard alongside a roadway is not normally something that merits much attention, but what is interesting with this one is ... […]
Marian Zboraj, Editor. CoolerX (formerly Cooler Screens), the technology company powering retail media and merchandising, has launched a self-service platform. This innovative solution puts the power of CoolerX's One Store One Platform directly into the hands of retailers, enabling them to plan, execute and optimize their in-store retail media campaigns in-house. […]
Through Friday’s global IT outage, it started to become clear that the enterprise-level digital signage networks most affected by the CrowdStrike security update boo-boo ... […]
Large digital billboards could be turned off late at night under a proposal by Melbourne city council to crack down on light pollution and reduce its health and environmental impacts. A review, commissioned by the council, recommended the introduction of a curfew for illuminated signs above ground level. […]
The Wall Street Journal called if The Software Patch That Shook The World. Triggered by an errant software update from the cybersecurity company CrowdStrike a massive software disruption spread as most people on the U.S. East Coast were asleep and those in Asia were starting their days. […]
by Florian Rotberg. Kala is not a boring avatar, but is based on photos of 400 restaurant employees from KFC in Taiwan. With the help of AI, not just any avatar was created, but a digital human that represents the employees, conveys hospitality and with whom restaurant guests enjoy interacting. […]
Paris, July 22nd, 2024 – JCDecaux Macau, a joint-venture between JCDecaux (80% equity) and HN Group (20% equity), has renewed its exclusive advertising contract with Macau International Airport for a 10-year period, following a competitive tender process. […]
Driven by a large population, urban expansion, and increased consumer spending, the industry is evolving from traditional formats like static billboards to dynamic and interactive digital forms. Advances in digital technology and increased internet use are giving rise to Digital Out-Of-Home (DOOH) and programmatic DOOH (pDOOH) advertising, reshaping how brands connect with audiences. […]
Athletic wear brands with their own stores, and retail chains that focus on athletic shoes and apparel, tend to go way over the top ... […]
The giant halo LED display inside the soon-to-open Intuit Dome in LA had a press reveal the other day, showing off what is the ... […]
It is VERY difficult these days to discern what is real and what is the cheeky fakery of someone who knows their way around ... […]
From a reader trying to get home this morning from Newark’s international airport … These DOOH screens appear to be at least sold by ... […]
