Michael Feeley. What trends are driving the increased interest around digital out of home (OOH) at the moment? How is programmatic buying contributing to that growth and where does programmatic OOH fit into an omnichannel marketing strategy? […]
By Charlotte Robinson. With the Paris Olympics just around the corner, it's a timely moment to ask - how can marketers take advantage of these opportunities? Here, members of IAB UK’s DOOH Group share innovative strategies and success stories that highlight how DOOH can elevate advertising efforts during significant cultural moments. […]
Out-of-home sales exec Charlie Callari. Prospecting is the process of identifying and engaging potential customers. It is crucial for OOH success, in ANY market. […]
A fast food chain specializing in chicken wings has opened up its largest UK operation, with an east-end London store that – because of ... […]
Roadstar uses GPS technology and aggregates mobile phone data. It also uses Census of India data and Global Administrative Areas Maps. It was developed by Mumbai-based Relu AI, in collaboration with IOAA. […]
By Kanchan Srivsatava. Folliwing the announcement of the Roadstar pilot tests, some industry participants blamed the association for pushing a private company's software as a measurement currency without building consensus among the stakeholders. Some also wonder why the IOAA endorses a tool developed by a private firm a few years ago. […]
InfoComm Asia 2024 was staged last week in Bangkok, with the unique visitor count up 21 percent from 2023. It was the fourth year ... […]
By Kim Davis, editor at large. Google said yesterday it will not deprecate third-party cookies in the Chrome browser, an about face that left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing. […]
Key findings reveal that half of buyers are already partnering with Retail Media Networks and are shifting budgets from other marketing channels to fuel Retail Media investment. The survey developed by IAB Europe’s Retail Media Committee received over 160 respondents from advertisers, agencies, and Retail Media networks in 31 markets. […]
Sharp Electronics of Canada Ltd. has launched the Sharp EPC131 and EPC251 Advanced Colour Display Series in Canada. These new energy-efficient 13-inch and 25-inch displays that look like paper are designed to provide enticing visual solution for hospitality, transportation, retail, and education, even when the power is turned off. […]
Peyton Bigora, Staff Reporter. In September, Albertsons Media Collective announced that the Interactive Advertising Bureau would assume the retail media standardization framework the grocer published last summer. “As [retail media] has exploded as a priority, especially with cookies coming out of the market, the demands of retail media are escalating as well,” Argyilan said. […]
Gerry Tabio, Creative Resources Group. The single biggest predictor of year-over-year growth is the attrition experienced by the company’s Key Accounts in the aggregate. If the Key Accounts, as a group, experience 13% attrition or higher, it becomes almost impossible for the business to grow over the prior year. […]
Ad/Media Leaders from GM, Danone, UM, Omnicom to address DOOH industry at October 15 event at Chelsea Piers NEW YORK – July 23, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today initial speakers for its October 15 Global Summit to be held at Pier 60/Chelsea Piers in New York City. […]
By Catherine Lee, product marketing manager for Broadsign. While digital out-of-home (DOOH) may now be taking centre stage, the demand for static OOH holds strong. It accounts for nearly 70 per cent of today’s available OOH market inventory. […]
Sustainability and the concept of green signage are still something of a “Yeah, whatever” in North American digital signage and pro AV circles, but ... […]
