ST. PAUL — With the general election now less than 90 days away, the Minnesota Department of Transportation is reminding campaigners that state law prohibits placement of political or advertising signs in the highway right of way. […]
by Antonia Hamberger. The e-paper wrapping technology comes from Taiwanese manufacturer E Ink. It uses the same electrophoretic coloration as the full-color E Ink Spectra 6 technology, which is used for most color e-paper signage displays like those from PPDS or Sharp. […]
by Balthasar Mayer. The new contract is valued at approximately 100 million Swedish kronor, or 9 million euros. Ocean Outdoor Nordic, DooH provider in Northern Europe and part of the Ocean Outdoor Group, has extended its cooperation with pan-European digital signage integrator Visual Art. […]
As the host of Sign Expo Canada, the national trade show for the sign industry, The Sign Association Of Canada (SAC-ACE) will feature the latest products, services and trends from industry suppliers at this annual show. […]
Readers may recall how at the height of the pandemic, there were some display technology companies suggesting retailers would be adding high-brightness outdoor totem ... […]
DEADLINE EXTENDED. The deadline to submit your top campaigns for OAAA's 2024 00H Media Plan Awards has been extended to September 20, 2024, at 11:59 PM ET. The OOH Media Plan Awards program honors efficient and effective OOH and DOOH media plans that maximize the synergies between media and creative strategies within an available budget. […]
North Americans know about the annual InfoComm trade show that cycles between Orlando and Las Vegas, but may well be unfamiliar with how the ... […]
A Billboard Insider reader asks: “I am carving out a billboard easement on a property which I own and want to sell. How big should the easement be. Should it just cover the base of the sign (10’ by 10’ ) or should it be larger (say 50’ by 50’) to cover the footings and the above ground footprint of the sign? […]
John Hood, Former President, John Locke Foundation. My argument, then and now, is that advertising confers net benefits on society. It conveys critical information about the cost, value, and availability of goods and services, fueling the innovation and competition that boost living standards over time. […]
Scarlett Sherriff. Media and entertainment group Global has won the contract for Network Rail’s entire roadside advertising estate following a competitive pitch. The railway company’s roadside out-of-home portfolio, which is comprised of over 1,400 sites, includes classic formats and digital billboards in high-profile city locations such as London, Manchester, Birmingham, Edinburgh and Leeds. […]
TVs and commercial flat panel displays are different things, but much of the technology and manufacturing are the same, so it’s interesting and instructive to see who and what is gaining in global TV sales. […]
by Antonia Hamberger. At IFA 2024, MiniLED and OLED will dominate display manufacturers’ booths – two technologies that are fighting for supremacy in the premium TV segment. Starting Friday, TV market leaders will once again showcase their latest flagship models at the Berlin consumer tech trade show IFA. […]
Network Rail’s estate is the biggest roadside contract in the UK, with Global awarded exclusive rights to manage the advertising for over 1,400 sites, ranging from hugely popular classic formats through to digital billboards across cities including London, Manchester, Birmingham, Edinburgh and Leeds, with a further investment for more than 100 new state-of-the-art digital screens on premium sites in city centres, set to be rolled out over the coming months. […]
by Sarah Mahoney, Staff Writer. New research from Keen Decision Systems says a shift is underway. While retail media networks accounted for 19% of the total media budget in 2023, that declined to 13% in 2024 -- a 33% decrease. […]
oOh! has further scaled its Street Furniture network across Sydney, winning two new major long-term contracts in premium suburbs across the city. The first is Waverley Council in Sydney’s eastern suburbs, covering areas including Bondi, Bronte, and Rose Bay. […]
