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Pro-Kremlin Rapper Joins Chechen Leader in Opposing Putin-Approved Merger of Wildberries with the Outdoor Advertising Firm Russ Group (The Moscow Times)

Wildberries and Russ Group announced a merger last month to create a joint digital trading platform called RWB, which the Kremlin said received the personal approval of President Vladimir Putin. Reports surrounding the deal described it as part of Russia’s wartime redistribution of corporate assets to Kremlin-linked business figures. […]

themoscowtimes.com
Mon, Jul 29 at 5:14 PM

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Winners of India’s Out-of-Home Advertising Awards (Medianews4U)

Madison won the maximum number of metals this year, having won 12 metals with 2 Gold, 3 silver and 7 Bonze, while Rapport Outdoor Advertising and Coral Media bagged the maximum number of Gold trophies, winning 3 each. […]

medianews4u.com
Mon, Jul 29 at 5:08 PM

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Man City v Barcelona to be shown on 12K LED at Cosm (AVInteractive)

The match between two of Europe’s biggest football teams, which is being played at the Camping World Stadium in Orlando, will be broadcast on the venue’s 27m-diameter 12K LED dome. The immersive sports tech specialist’s 6,000 sq metre experiential venue in Hollywood Park opened in June. […]

avinteractive.com
Mon, Jul 29 at 5:02 PM

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UK University Team Develops Touch Screens That Can Be Squishy When Pushed By A Finger (16:9)

Researchers at a UK university have come with what they suggest is a new kind of touchscreen technology that’s squishy and responds to the ... […]

sixteen-nine.net
Mon, Jul 29 at 8:28 AM

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JCDecaux sees robust H1 2024 growth amid digital push (Investing)

Editor Natashya Angelica. JCDecaux SA (DEC.PA), the outdoor advertising giant, has demonstrated a strong first half of 2024, with organic revenue growth of 13.4%, propelled by a 27.8% surge in digital and a 61.8% jump in programmatic advertising. The company's profitability has seen substantial improvement, with operating margin expanding by 28.7%. […]

investing.com
Sun, Jul 28 at 5:02 PM

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InfoComm India – September 3-5, 2024 in Mumbai

Jio World Convention Centre (JWCC) Mumbai, India. Since its inception in 2013, InfoComm India has established itself as the must-attend tradeshow for the business community where AV and IT Channel professionals, as well as senior end user buyers, can experience the future of Pro AV and Transformative Technology and network with other professionals. […]

infocomm-india.com
Sun, Jul 28 at 5:01 PM

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Walmart to start selling in-store ads to brands that don’t sell products on Walmart’s shelves (Adweek)

By Kathryn Lundstrom, editor. The new offering was shared with agencies today in a virtual presentation detailing how those in-store ads will show up on the retailer’s TV wall and self-checkout digital screens. The new formats will begin rolling out Aug. […]

adweek.com
Sun, Jul 28 at 5:00 PM

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Recent OOH campaigns in Ireland (Adworld)

James Byrne, marketing manager, PML Group. Virgin Media has rolled out the latest iteration of the “It’s Playtime” campaign which reminds us that all work and no play makes us very dull. The burst celebrates all the things that Virgin Media customers can do with the power of their services, connecting to the things they love to do and unleashing their play. […]

adworld.ie · Promoted content
Sun, Jul 28 at 5:00 PM

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Billboard site lease costs should be less than 20% of revenues; and other rules of thumb for managing your OOH company (Billboard Insider)

Sales commissions should equal 5-20% of collections.  Billboard Insider is biased toward collections because you only want to pay your sales reps for good business. Debt/Cashflow should be less than 5:1. […]

billboardinsider.com
Sun, Jul 28 at 4:58 PM

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OAC July 26 session recap: How OMA’s OOH industry measurement currency MOVE helps grow revenue in Australia (Media4Growth)

Day 1 of the 18th edition of Out Of Home Advertising Convention (OAC) at the Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru, on July 26, 2024. Charles Parry-Okeden took the audience through a detailed overview of MOVE, Australia’s OOH industry measurement currency, owned and operated by the OMA and its members. […]

media4growth.com
Sun, Jul 28 at 4:53 PM

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India’s OOH trade body IOAA tells agencies, ‘Deal only with our OOH members’ (Exchange4media)

Chehneet Kaur. The Out-of-Home (OOH) advertisers should brace themselves for tougher norms in the coming days, at least in Mumbai. The Municipal Corporation of Greater Mumbai (MCGM or BMC) has come up with a few more stringent clauses in its upcoming policy to govern the OOH sector. […]

exchange4media.com
Sun, Jul 28 at 4:38 PM

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A Swiss Town Banned Billboards. Zurich, Bern May Soon Follow (Bloomberg)

By Levin Stamm. An inconspicuous suburb close to Geneva became the first Swiss municipality to banish commercial advertising from its streets, in a policy that creates a blueprint for similar bans in larger cities across the country. […]

bloomberg.com
Sun, Jul 28 at 4:27 PM

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Russia’s largest outdoor advertising company involved in turf war between oligarch factions over an ecommerce platform (Riddle)

By Andrey Pertsev, Journalist, Meduza Special Correspondent. For a long time now, the state has been trying to control every large business in the country. As soon as a business grows to a certain size, it immediately attracts the attention of the authorities. […]

ridl.io
Sun, Jul 28 at 3:55 PM

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Tractor Outdoor uses test control studies to measure brand lift attribution for OOH campaigns in South Africa (BizCommunity)

By using a test control methodology, Tractor can determine the campaign’s success against key performance indicators (KPIs). “We follow a simple process in collaboration with the brand or agency, where we pre-determine five KPIs for measurement based on the campaign’s objectives. […]

bizcommunity.com · Promoted content
Sun, Jul 28 at 3:43 PM

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OOH ad sales: When the prospect is talking, shut your mouth (Billboard Insider)

Lisa & Dan Nausley. A general rule of thumb is that the prospect should be talking about 70% of the time. Typically, in most OOH sales meetings the opposite occurs. […]

billboardinsider.com
Fri, Jul 26 at 3:26 PM

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