Monday, November 25, 2024

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Tuesday, August 6 Tue, Aug 6

Shady OOH ad operators and dubious practices contribute to safety risks of poorly built billboards in India (Exchange4Media)

Kanchan Srivastava, Senior Editor. On Friday, yet another hoarding collapsed in Kalyan City, Thane, injuring two people, and damaging cars and property. Thankfully, no lives were lost, but the incident serves as a stark reminder of the ongoing safety risks posed by these towering structures, which continue to be installed recklessly across Maharashtra's cities and towns. […]

exchange4media.com
Tue, Aug 6 at 4:58 PM

Transit Advertising: How to reach audiences on the move with out-of-home (Broadsign)

Kayla Caticchio. Transit advertising refers to the placement of ads on or within public transportation vehicles, like buses, trains, subways, and taxis, as well as in transit stations and terminals. This form of advertising leverages the high visibility and daily foot traffic of public transit systems to reach a large and diverse audience effectively. […]

broadsign.com · Promoted content
Tue, Aug 6 at 12:10 AM

Monday, August 5 Mon, Aug 5

Russia’s largest outdoor advertising operator Russ Outdoor completes the merger with the country’s equivalent of Amazon (Oreanda News)

Wildberries marketplace has completed the merger with Russ Group, the largest outdoor advertising operator in Russia, into RVB LLC, according to the Wildberries press service. RVB LLC has assumed all obligations to the partners and customers of Wildberries LLC. The changes came into force in the offers on August 5," the release says. […]

oreanda-news.com
Mon, Aug 5 at 7:05 PM

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