Charles Callari. Getting the referral is crucial for an OOH rep and separates the good from the great. I just completed a year of Sandler Sales training, and this is a key component of successful selling. […]
The North American digital signage market is dominated by large multi-IT/AV integrators. The East and West Coasts are at the cutting edge of technology, while the rest of the country somewhat lags behind. Projects are usually large and highly scalable, making the US market attractive to European companies seeking to expand. […]
High price would likely keep these things from flying out the door, sales-wise, but this is an interesting use of a 55-inch transparent OLED ... […]
With Paris 2024 out of the way, the next high profile global sports event spinning up is the America’s Cup, with the preliminary regatta ... […]
Kanchan Srivastava. With Maharashtra's state elections approaching in less than two months, the Brihanmumbai Municipal Corporation (BMC) has introduced a draft outdoor advertising policy which carries specific guidelines for political banners and hoardings during the election period. […]
Instead of digital signage, Paris favored analogue alternatives. Here’s a look at missed opportunities and lessons for future Games. The 2024 Paris Olympics were nothing short of spectacular, drawing in an impressive 11.5 million visitors. […]
The latest expenditure results from the Outdoor Media Association shows that a major driver behind this growth is the consistent investment in Digital Out-of-Home (DOOH) advertising. Media owners’ investments in expanding DOOH formats across multiple environments have further fuelled this trend. […]
Kanchan Srivastava. The civic body’s new norms say that in case of any accident, Advertisers shall be solely liable against all actions, suits,claims, damages or demand of any nature. The policy draft proposes blacklisting of advertisers for violation. […]
Lisa & Dan Nausley. If I’m still hearing “Maybe” after that reality check… you might just be better off gracefully backing out and continuing to prospect for a REAL opportunity and not one you just wish will turn into one. “Yes” is great. […]
CEDIA Expo 2024 and Commercial Integrator Expo 2024 (CIX 2024) will take place at the Colorado Convention Center in Denver from Sept. 4 to 7, with exhibits open the last three days. […]
The Spanish digital signage CMS software firm DENEVA has partnered with two other companies to have a run at making a successful digital OOH ... […]
BATON ROUGE, La. - Lamar Advertising Company (NASDAQ:LAMR) reported second quarter revenue that topped analyst expectations, sending shares soaring 10%. The outdoor advertising company posted revenue of $565.3 million for the quarter, beating the consensus estimate of $564.36 million. […]
“We delivered second quarter consolidated revenue of $559 million, an increase of 5.2%, or 5.4% excluding movements in foreign exchange rates, with growth in our America, Airports and Europe-North segments,” said Scott Wells, Chief Executive Officer of Clear Channel Outdoor Holdings, Inc. […]
Clear Channel Outdoor (CCO) reported $558.54 million in revenue for the quarter ended June 2024, representing a year-over-year decline of 12.4%. EPS of -$0.06 for the same period compares to -$0.08 a year ago. The reported revenue compares to the Zacks Consensus Estimate of $563.75 million, representing a surprise of -0.93%. […]
LA-based Loop Media, which makes ad-supported streaming media channels for place-based venues like bars and salons, continues to struggle in what it calls a ... […]
