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VIOOH’s manager explains how programmatic DOOH campaigns can be measured (Performance Marketing World)

Adam Orridge, Senior Insights and Measurement Manager at VIOOH, looks at ways to measure out of home advertising with some practical tips and case studies. Many in our industry feel confused or uncertain about how to effectively measure programmatic digital out-of-home (prDOOH) campaigns. […]

performancemarketingworld.com · Promoted content
Tue, Aug 20 at 3:18 PM

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Test Demos Moving Digital Signage Content To Remote Displays Using Broadcast TV Tech (16:9)

Mobile broadband advances and cell tower build-outs have meant deploying connected digital signage and DOOH networks is far less complicated and expensive than it ... […]

sixteen-nine.net
Tue, Aug 20 at 8:31 AM

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Solutions Provider’s New Blue Square X Spin-Out To Lead With Creative Thinking On LED Video Wall Jobs (16:9)

Many, many times, I have heard directly or related by industry friends some baffling stories about big budget LED video wall projects being budgeted, ... […]

sixteen-nine.net
Tue, Aug 20 at 8:03 AM

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Invidis ranks digital signage software providers

by Florian Rotberg. Market leader Stratacache boasts an installed base of over 2.5 million, although not all licenses operate under the SaaS model. By the end of the decade, we anticipate 5 to 10 major players dominating half of the market for large projects. […]

invidis.com
Mon, Aug 19 at 5:55 PM

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Australia’s largest OOH ad operator Ooh!media suffers revenue blow amid contract loss (Capital Brief)

By John Buckley. Ooh!media, suffered a 3% revenue slide in the June half following the loss of a major contract with Vicinity shopping centres. The numbers: Ooh!media reported revenue for the June half of $288.3 million, under estimates E&P estimates of $300.5 million. […]

capitalbrief.com
Mon, Aug 19 at 5:52 PM

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Outfront says its Chicago inventory is 90% sold leading into Democtaric Convention (Billboard Insider)

OUTFRONT’s Chicago inventory is 90% sold out leading into the Democratic convention with campaigns by Fox News, J.B. Pritzker and Grubhub. Here are some of the trends OUTFRONT is noticing Ahead of the most recent changes to the presidential race, OUTFRONT was already seeing significantly more action on OOH from political advertisers than in previous cycles. […]

billboardinsider.com
Mon, Aug 19 at 5:50 PM

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A new digital signage category is emerging: large-format e-paper displays (Invidis)

by Florian Rotber. Almost no energy consumption, readable even in direct sunlight. The first display manufacturers have already launched commercial solutions. […]

invidis.com
Mon, Aug 19 at 5:21 PM

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Digital signs without battery and cables (Invidis)

by Antonia Hamberger. A step closer to making digital signage wireless: Digital View has introduced a 13,3 inch e-paper display, the first one on the market that uses Wi-Charge’s infrared technology. Digital View, a silicon valley company, is launching the first full-color e-paper display that can be powered wirelessly via infrared. […]

invidis.com
Mon, Aug 19 at 5:18 PM

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Verde Outdoor Media buys Great Outdoor Advertising, number of assets undisclosed (Billboard Insider)

The acquisition adds posters, bulletins, and digital billboards in the Philadelphia tri-state area and New York’s western region. […]

billboardinsider.com
Mon, Aug 19 at 4:53 PM

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Cape Town’s new out-of-home advertising by-law tightens regulation (The Media Online)

The City said the by-law regulates outdoor advertising in a manner that facilitates economic opportunities while being sensitive to Cape Town’s natural and cultural environment. Many areas within the city have unique visual, historical and cultural appeal, and this must be taken into account when permitting outdoor advertising. […]

themediaonline.co.za
Mon, Aug 19 at 12:17 AM

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South Korea’s subway operators are raising billions of won by selling station co-naming rights to corporations (Straits Times)

South Korea’s subway stations allow corporations to place their names alongside the well-known station names, to make up for substantial operating losses. Seoul Metro, the operator of Subway Line Nos. […]

straitstimes.com
Mon, Aug 19 at 12:17 AM

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South Africa’s Primedia Out-of-Home adds screens in nine pharmacies to its programmatic DOOH inventory (Media Update)

Primedia Out-of-Home recently launched programmatic-enabled in-store screens at nine Dis-Chem pharmacies. The integration of weather-triggered campaigns represents another breakthrough, allowing brands to dynamically adjust messages based on real-time weather conditions. […]

mediaupdate.co.za
Mon, Aug 19 at 12:14 AM

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Local Miami Government Funds Test Of Real-Time, AI-based American Sign Language Messaging On Airport Digital Signage (16:9)

The Miami-Dade regional government is investing $100,000 into a UK company that will trial AI-driven text to sign language content on digital signage screens ... […]

sixteen-nine.net
Mon, Aug 19 at 12:10 AM

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In-store advertising a major contributor to Walmart’s retail media revenues (Marketing Dive)

Peter Adams, Senior Reporter. More ads have started appearing in self-checkout lane screens, TV aisles, sampling stations and over Walmart’s store radios as the retailer vies to better monetize its formidable brick-and-mortar footprint. In the offsite arena, Connect has struck deals with publishers like Disney to use its first-party shopper data to better target and measure ads on connected TV. […]

marketingdive.com
Sun, Aug 18 at 4:28 PM

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Ireland: OOH Effectiveness Up 8 Points in 2024 (AdWorld)

Colum Harmon, marketing director, PML Group. Analysis of more than 500 Irish OOH campaigns in H1 2024 indicates that the overall effectiveness of Outdoor has increased by an impressive 8 points compared to the same period 2023. The 500+ campaigns were included in PML Group’s IMPACT research programme, with research conducted independently by Ipsos B&A. […]

adworld.ie
Sun, Aug 18 at 4:22 PM

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