Monday, November 25, 2024

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Thursday, August 22 Thu, Aug 22

Moving Hearts to hold “Media for a Better World – A Roadmap Towards Sustainable OOH Media” event on September 6 in Kuala Lumpur

Kuala Lumpur, 22nd August 2024 – Moving Hearts, the ESG initiative of Moving Walls, a global ad tech provider of enterprise software for the Out-Of-Home (OOH) industry, will be hosting “Media for a Better World: A Roadmap Towards Sustainable OOH Media” event on September 6 in Kuala Lumpur. […]

Moving Walls · Promoted content
Thu, Aug 22 at 12:17 AM

Wednesday, August 21 Wed, Aug 21

Pro AV market will grow from $306.4 billion in 2023 to $325 billion in 2024: AVIXA’s IOTA Report (Commercial Integrator)

Pro AV revenue will grow from $306.4 billion in 2023 to $325 billion in 2024, a healthy growth rate of 6.1%, but down from 6.9% from the previous year. Per the organization, the market will add $98 billion over the next five years, with a 5.35% CAGR. While office upgrades and evolution continue, the experience economy is dominating growth in pro AV. […]

commercialintegrator.com
Wed, Aug 21 at 5:32 PM

Worrying trend to watch? Chick-fil-A’s Atlanta-area drive-thru-only test store has no pre-sell or menu displays (16:9)

It’s a bit premature to see a newly-opened Chick-fil-A drive-thru restaurant as a worrying trend, but a new two-story, four-lane operation that’s opened in the general orbit of Atlanta is certainly noteworthy for the near or total absence of the promo and drive-thru menu displays that are typical in the North American fast food business. […]

sixteen-nine.net
Wed, Aug 21 at 10:42 AM

How Elevision enhanced its sales strategy and media operations with the Broadsign Platform

Juliana Lai. Initially, Elevision’s network consisted of elevator screens in high-end residential and commercial buildings in Dubai and Abu Dhabi. Over the last four years, large-format DOOH screens have been added to its network and expanded into premium business districts, including the Dubai International Financial Centre and the Dubai World Trade Centre. […]

broadsign.com · Promoted content
Wed, Aug 21 at 12:10 AM

Tuesday, August 20 Tue, Aug 20

US out-of-home (OOH) advertising revenue increased 3.4% in the second quarter of 2024: OAAA (EZ Newswire)

Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase. […]

app.eznewswire.com
Tue, Aug 20 at 9:45 PM

QMS sales head says Olympics have given Australian OOH industry a boost amidst ‘dreary market’ (Mumbrella)

By Rosie Drew and Neil Griffiths. After a period of stagnation, the marketing and advertising industry received a much-needed boost during the Olympics, according to QMS head of sales, Tim Murphy. Speaking to Mumbrella this week, Murphy explained how the leading international sporting event revitalised brand campaigns on a global scale. […]

mumbrella.com.au
Tue, Aug 20 at 4:11 PM

What to do if your digital billboard has been hacked; and how to prevent it (Billboard Insider)

Prevention: One common theme we heard in our discussions is encouraging owner/operators to remember that manufacturers sell digitals as a complete system. If you decide to not include the entire package, including routers or some of the ancillary pieces to save money, you might be putting yourselves at greater risk. Always be focused on best practices. […]

billboardinsider.com
Tue, Aug 20 at 4:10 PM

How much does a billboard cost? A complete guide (Broadsign)

Quinn Mason. Unfortunately, the answer isn’t straightforward, as billboard advertising costs vary and depend on several factors, including location, circulation, size, format, and audience demographics. Traditional (i.e., static) billboards, however, can run from $1,000 to $2,000 a month for campaigns in rural areas, $1,500-$5,000 in small to midsize cities, and $14,000 and up in larger markets. […]

broadsign.com
Tue, Aug 20 at 3:55 PM

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