Wednesday, November 6, 2024

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Transit Advertising: How to reach audiences on the move with out-of-home (Broadsign)

Kayla Caticchio. Transit advertising refers to the placement of ads on or within public transportation vehicles, like buses, trains, subways, and taxis, as well as in transit stations and terminals. This form of advertising leverages the high visibility and daily foot traffic of public transit systems to reach a large and diverse audience effectively. […]

broadsign.com · Promoted content
Tue, Aug 6 at 12:10 AM

Monday, August 5 Mon, Aug 5

Russia’s largest outdoor advertising operator Russ Outdoor completes the merger with the country’s equivalent of Amazon (Oreanda News)

Wildberries marketplace has completed the merger with Russ Group, the largest outdoor advertising operator in Russia, into RVB LLC, according to the Wildberries press service. RVB LLC has assumed all obligations to the partners and customers of Wildberries LLC. The changes came into force in the offers on August 5," the release says. […]

oreanda-news.com
Mon, Aug 5 at 7:05 PM

Full stack deployment at over 100 screens in Turkish hair salons (Awarion)

Each venue will use Awarion’s Centrum DOOH CMS, enabling programmatic revenue and real-time news bulletins In a partnership with Reklamarea, a premium DOOH publisher, hair salons mainly located in bustling city of Istanbul will use Awarion Centrum content management system which will also act as a gateway to Awarion’s programmatic marketplace, Junction. […]

awarion.com · Promoted content
Mon, Aug 5 at 10:38 AM

Sunday, August 4 Sun, Aug 4

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