Details are hard to find, but this is the newly-opened “store of the future” from an apparel brand called Lefties – at a mall ... […]
I don’t write much about shipping container costs because I know very little about that whole thing, but I do know those costs skyrocketed ... […]
After the significant disruption to advertising investment faced by the entire media ecosystem in 2020, a bi-annual study by DPAA reveals out-of-home (OOH) media in 2022 is not only recovering, but also gaining momentum. […]
An 8-m (26.2-ft) digital sign can return to a parking lot near central Edmonton’s 109 St. and Jasper Ave. intersection after the city initially cancelled its permit due to concerns over light streaming into nearby office and apartment buildings. […]
Sixteen:Nine’s German-language content partners at Invidis are based in Munich, and its editor went out last night and did an assessment of how businesses ... […]
Regular readers will have come across many, many posts here about different display technologies and visual tricks that create visual illusions generally labeled as ... […]
Hivestack’s Yield Manager will mediate the auction between its supply side platform (SSP) platforms (Hivestack & Vistar) as well as its ad server (Hivestack), mimicking how header bidding works in online ad tech. […]
Colum Harmon, PML Group. 80% Act in Response to OOH Ads. The latest wave of our iQ research initiative, conducted in August 2022, shows that 80% of Dublin adults have taken an action in direct response to an OOH ad in the past year. […]
These new digital billboards are the latest addition to the outdoor media owner’s digital roadside portfolio which includes Digishelters, Digipoles and Digipanels in key locations in Dublin city. “The launch of Digi48s in Dublin, Belfast and Derry is the latest endorsement of our commitment to the Irish advertising market,”says Pat Mannion, commercial director, JCDecaux. […]
The network will be funded by advertising revenue and will provide local businesses and brands with an opportunity to advertise throughout the Boston metro region. More kiosks will launch across the region in the coming months with bus shelters arriving in 2023. […]
Digital billboards in New York, New York are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork, is often "rotated" by the outdoor outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach and frequency for their target audience. […]
Interview with Deanna Berry, COO, McWhorter Media Group. As you re-enter the Out of Home market, why did the Statler purchase make sense for the McWhorter Media Group? The Statler purchase made sense for several reasons. […]
ChinaDOOH has engaged OIS to provide third-party verification of programmatic digital out-of-home (pDOOH) campaigns for its Chinese clients launching their brands in international markets. […]
EDITOR – This is an interesting take from German language content partner Invidis, with insights from Sharp-NEC, on how digital signage network operators can ... […]
by Gary Kayye. TAA compliance requires products and goods considered for governmental use to be manufactured or substantially transformed in the US or in designated TAA countries*. Products for government use are available via selected commercial companies — such as distributors — with Federal Supply Schedule government contracts. […]
