On average, these companies have seen monthly revenue increase by more than 50%. Companies successfully using OOH are using the proceeds to fund additional OOH advertising. Those who buy OOH struggle with determining the right medium. […]
Jason Cooper, CEO at thorndyke. 39% of impressions are off plan (outside planned day, time, location, screen..). 44% of off plan impressions are outside of illumination hours e.g. […]
by Joe Mandese. Less than a month after the Out-of-Home Advertising Association of America released second quarter data indicating the U.S. out-of-home ad marketplace has nearly recovered and is approaching 2019 levels, GroupM this week said it now expects the U.S. […]
Data is part of New Canadian Omnichannel Decision Makers Study, Released in Full to DPAA Members Key findings include: 89% of advertisers say DOOH has been taken out of traditional OOH media planning silos to enable integrated cross-channel buys. 84% of omni-digital advertisers plan to recommend DOOH in their media plans in the next year. […]
Nnarrow pixel pitch digital signage projects were one of the fastest-growing use cases, as LED video display shipments grew 17.7% year on year in the second quarter of 2022. Global shipments of LED video displays grew quickly in the second quarter of 2022, up 17.7% year on year outside of China, albeit the figure was only 4.7% within China. […]
A subscription is required to read the full article. By Kimeko McCoy. Even as conversations around the economic downturn ramp up, marketers say they’ll continue to invest in out-of-home advertising, which has spent the last year on the rebound amid the pandemic. […]
By Guy Campos. Major DOOH network operators, including Ocean Outdoor, JCDecaux, Clear Channel and Global all received an approved black-and-white official image from Buckingham Palace and the Cabinet Office. The companies had already taken steps to honour the Queen, including suspending all advertising for the day. […]
by Joe Mandese. If a picture is worth a thousand words, one included in a report being released this morning by the Interactive Advertising Bureau (IAB) should send shivers up and down Madison Avenue. […]
Erika Goldberg, Clear Channel Outdoor Chief of Business Operations. The old way of doing business. When I joined Clear Channel my immediate focus was on all of our workflows, how out teams were interacting with each other and with their customers…We looked at how many people and teams across the organization touched a single contract…Here is what I found. […]
One of the great visual tricks that LED is particularly useful for is picking up the characteristics and look of the immediate surroundings, and ... […]
The LA start-up Proto now has a U.S. patent for its method of capturing people and subjects on a white screen and relaying that ... […]
A free subscription is required to read the full article. By Leslie Lee. Many financial service marketers may see data-driven advertising as too complicated to include in their media strategies, but digital out-of-home advertising can offer regulation-friendly targeting with measurable returns. […]
By Shaheryar Hossein. Kolkata Metro was ranked fourth among all zonal railways in terms of cumulative non-fare revenue earned. News Kolkata Metro is now focusing on revenue from advertisements. […]
Billboard Insider’s Take: Clear Channel Outdoor seems to be staging itself to become a REIT. It will start reporting AFFO just like a REIT. CFO Brian Coleman says that Debt/Cashflow needs to come down to 5-6 times EBIDTA for REIT status to become feasible. […]
Details are hard to find, but this is the newly-opened “store of the future” from an apparel brand called Lefties – at a mall ... […]
