Group Redext’s national portfolio of large - format outdoor advertising assets includes static billboards and monoposts in major urban markets, as well as a selection of premium digital panels in Barcelona, Madrid, Valencia, Malaga, Seville, Alicante and Zaragoza. […]
Gary Kayee interviewed Sony’s VP of B2B, Rich Ventura. Sony’s approach is unique as the company simultaneously supports both SoC (system on a chip) and external media players. Thus, its solutions, highlighting the BRAVIA displays, include everything from retail to transportation and corporate signage. […]
By Kevin Gephart. Clear Channel Outdoor gets high marks for understanding the importance of the sales rep/client relationships and the power those relationships have to build sales. It seems basic but some companies discount that ingredient. […]
The Sixteen:Nine DSE Mixer is back, and registration is now open here: https://sixteenninemixer2022.eventbrite.ca As always, registration is free and gets Digital Signage Experience attendees ... […]
By David Osgar. Nine new ‘Communication Hubs’ were set up to provide accessible pay phones, along with digital 6-sheets acting as opportunities for advertisers to showcase products in premium locations. JCDecaux’s nine new Bristol installations means its network of Communication Hubs is at 127 screens across 13 cities nationwide. […]
Giant LED displays at new or upgraded sports and entertainment stadiums have grown increasingly column, with the most noteworthy examples to date the halos ... […]
I’ve always loved spinning and chattering split-flap and flip-disc mechanical display boards, but probably like other people with operations in their backgrounds, tempered that ... […]
Clear Channel Brasil will be able to monetise their premium DOOH inventory by connecting to a worldwide pool of advertisers in real-time. As part of the expansion into Brazil, Hivestack has also partnered with leading media buyer Matterkind Brasil to launch campaigns in the market. […]
Research and market analysis firm Omdia says growth in the public display market was just about flat in the 2nd quarter of this year, ... […]
QMS says it's the only company in Australia with a 3D DOOH product that allows for multiple sites and multiple market executions. It is also delivered as a full-service creative offering for marketers and agencies, with QMS’ in-house creative services team QUBE directly creating campaigns in collaboration with clients and their agencies. […]
At least one advertiser has pulled its ads due to the impact on residents. The billboard on the Lower Rathmines Road is currently so bright at night that one local resident has had to move to another room in her house to sleep. The ads on the site change every 10 seconds, and are different colours. […]
By Neil Bell, Founder and CEO, New South Outdoor. We have found that many of the typical interstate advertisers who wanted directionals wouldn’t buy digital because they are not up 24/7. They were not all that interested in the flexibility of digital. […]
The large-format displays complement the existing Sharp lineup of monitors for commercial and professional environments, which launched earlier this year with the PNHS and PNHY series. The launch coincides with Sharp’s 110th Anniversary celebrations, marking 110 years of innovation, creativity, and originality. […]
By Pete Hautem. All of us in sales have heard seminar type training pitches, have participated in sales strategy sessions, and been lectured ad nauseam about the correct and effective way to present your product/services, deflect objectives, create a desire/need, and pretty much every other strategy involving effective sales principles. All those “tips” are good….to a point. […]
Promoted content. By Skylar Spencer. While DOOH is a relatively newer channel, however, some marketers are still in the dark about the channel’s full scale of capabilities, often writing it off as too expensive, complex and not equipped for precise targeting. […]
