Christie is getting deeper into fine pitch LED, launching a pair of super-tight, flip chip-based displays to its MicroTiles LED product line. There are ... […]
By Hanna Lyder. As the world has become more digitized, so has the OOH industry. Digital signage gradually began elevating the medium alongside static print ads, as more and more media owners started to either convert their boards or add screens in new places. […]
By Irina Kovalenko. DOOH ads are displayed on the digital billboard with dynamic content of multiple animated images and remain on them for a short period of time. Such ads are able to communicate with its viewer, they are more interactive and thus more captivating. […]
By Jackie Walker. The burning question in nearly every digital signage deployment designed to help facilitate sales is the same – how soon will there be a return on investment? We know that the capex required to stand up a digital signage deployment – especially at any sort of scale – is significant. […]
JCDecaux has increased its stake in Interstate JCDecaux, LLC from 50% to 100%. JCDecaux North America is now the sole owner of the company which operates the 52-face Chicago Expressway Digital Billboard Network under a long-term agreement with the City of Chicago. […]
Here’s a summary of OUTFRONT Media CEO Jeremy Male’s comments at last weeks Goldman Sachs Communicopia conference. Any signs of a recession? I sat with our national sales team in Los Angeles…they said no. […]
By Maylin Tu. L.A.’s bus shelters are currently funded through advertising. In 2001, L.A. […]
By Ashley Regan. QMS’ new City of Sydney digital street furniture network is seeing a high level of demand for the rest of 2022 and into 2023. The categories that have joined the launch partners* across the network in recent weeks include luxury retail, finance, entertainment, technology, travel, automotive, alcohol and hardware and home retail, with others set to follow in the weeks to come. […]
Guest Post: Jake Berg, Render Impact Advancements in technology have allowed for LED walls to open a whole new market for high impact digital ... […]
AOTO has installed a huge L-shaped outdoor advertising LED screen on the façade of Guangzhou Grandview Mall, the commercial and cultural centre in the most prosperous area of Tianhe District, Guangzhou. The customised LED display covers nearly 800 square metres, with a pixel pitch of 6 mm, and boasts a super 4K resolution with more than 17 million pixels. […]
The debate and discussion about digital ad displays being turned off to save energy has spread from mainland Europe to Ireland. Sinn Féin Senator ... […]
by Mathew Broughton. Over 70% of firms in Australia, India, Indonesia, and Japan have increased their programmatic activity from 2021, with a tenth of respondents increasing their programmatic activity by more than 75%. This is according to a new research report, The State of Programmatic in JAPAC - 2022, published by ExchangeWire, in association with OpenX. […]
The campaign, ‘The Times of a Better India’, was created in partnership with outdoor advertising agency Times OOH. It is being executed across 981 digital media units in airport terminals, shopping malls, Metro and corporate complexes. […]
by Luke Barnwell. There are several initiatives which we are set to release in the coming months. Among these are the release of the 2023 annual forecast, and transit station and scheduled fleet media, as well as the implementation of our improved reach/frequency approach. […]
New Tradition Media, an independent Out-of-Home media company with premier displays in the nation’s largest markets, has acquired Downtown Chicago wall spectaculars and bulletin displays from Project Outdoor. As part of the transaction, the parties have agreed to a joint venture for additional high-profile displays previously developed by Project’s founder, Walid Abu-Ghazaleh. […]
