As part of the winning tender, oOh! will manage the cleaning, maintenance and advertising services for 108 bus shelters and 20 digital screens across the South Australian capital. In addition, oOh! […]
SEOUL, Sept. 23 (Yonhap) -- The U.S. International Trade Commission (ITC) said Friday it has opened an investigation into alleged patent violations by Samsung Electronics Co. […]
By Rob Cote. Outdoor advertising, along with out-of-home advertising, is advertising delivered to audiences outside of their homes via billboards, signs, and other kinds of visual or experiential media. These various formats account for thousands of locations and millions of screens and faces around the world. […]
By Quinn Mason. In the last few years, a significant number of digital signage hardware manufacturers have transitioned into making “smart” screens, or displays with a “system-on-chip” (SoC). These all-in-one devices eliminate the need for an external media player, making SoC a relatively inexpensive and streamlined solution for digital signage. […]
Interview with Matthew O'Connor is the CEO and co-founder of AdQuick.com. Q: AdQuick recently released a report dismantling common misconceptions in out-of-home advertising. As an experienced executive and marketer, what was the finding that most surprised you? […]
TUESDAY OCTOBER 11: 08.00 – 17.00 DPAA Global Summit. 09.00 – 16.00 Sony AV Tech Expo, at Sony Corporation, 25 Madison Avenue. 13:00 – 13:45 RVonAV Live from New York Digital Signage Week. […]
Becky Smith on the IBOUSA’s growth: Our footprint at IBO is second only to Lamar…We are growing…264 companies…We’ve added 45 new companies this year. Chris Cowlbeck on why the IBO is focusing on the Speedway product to replace agency-by-agency RFP’s: I am finding that people are getting 1 of 20 RFP buys. […]
Stay tuned for details... […]
Ben Harris, managing director at Tractor Outdoor. We expect that, as oversaturation increasingly becomes a problem in the main metros, advertisers will increasingly prioritise highly-targeted audience sets rather than mass footfall. This is where advanced data programming capabilities and new technologies will play a starring role. […]
DJ Jennings, CRO, OutdoorLink: New revenue. Pitch to proof. Helping with the sales pitch. […]
SKKN BY KIM is a line of skincare products developed by Kim Kardashian. The campaign captures consumers as they walk the entire length of the 100-yard screen with compelling video footage of Kim Kardashian alongside her product line. […]
Clear Channel Outdoor CEO Scott Wells. The tone with advertisers actually continues to be strong. We are having good dialogs heading into 2023…We’re certainly aware of the macro and paying close attention…but we’re not seeing cancellations. […]
LCD Video Walls have been a staple in the digital signage industry for many years but a relatively new technology recently emerged and is taking the market by storm. […]
A Two-Day Event to Network, Experience the Latest AV Technologies and See Demonstrations from Alliance Partners. Tuesday, October 11 (9:00am – 4:00pm/ET) and Wednesday, October 12 (9:00am – 3:00pm/ET) in New York City at the company’s second AV Tech Expo. […]
By Samuel Scott. McCarthy cited research showing that a double-sided digital freestanding unit from Clear Channel used more electricity than four homes each year. A large JCDecaux billboard was found to consume up to the equivalent of 36 homes. […]
