Sunday, November 24, 2024

Raw Feed & Search

Monday, August 26 Mon, Aug 26

Sunday, August 25 Sun, Aug 25

Friday, August 23 Fri, Aug 23

Thursday, August 22 Thu, Aug 22

Yahoo DSP Adds Planet Fitness And Rippl’s Audiences To Its Retail Media Network (AdExchanger)

By Victoria McNally. Yahoo said these retail media networks will add roughly 70 million grocery shoppers and 20 million gym-goers to its pool of addressable audiences. More importantly, both retail audiences are made up of verified, first-party data sets, which have more inherent value to marketers as third-party options become scarce and privacy regulations stricter. […]

adexchanger.com
Thu, Aug 22 at 10:52 PM

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

No, thanks
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.