A German company focused mainly on display technology has started marketing transparent screens that could be used for applications like ticket counters and government ... […]
Jay Fenster, OUTFRONT’s Marketing Manager. For CPG brands, retail media networks are the single most important element of their media plans (SOURCE: Skai). […]
Eloise Hill. Retail media has exploded this year as more brands look to advertise to customers while they shop in-store and online. And with retail media spend forecast to hit £121.1bn before the end of the year, it’s no wonder a raft of retailers have been investing in their networks of late. […]
by Laurie Sullivan. Advertisers got a break on the cost of running programmatic out of home (OOH) ads during the first half of 2024, compared with the second half of 2023. The Place Exchange Programmatic OOH Trends report shows overall CPMs fell slightly to $7.16 during the first half of 2024, compared with $7.24 in the second half of 2023. […]
Richard Rothfelder. The challenge becomes much more meaningful when the storm-damaged sign is nonconforming. Let's assume the sign was legal, permitted, and complied with all of the regulations of the city when it was constructed. […]
by Zacks Equity Research. For the quarter ended June 2024, Outfront Media (OUT) reported revenue of $477.3 million, up 1.8% over the same period last year. EPS came in at $0.49, compared to -$2.92 in the year-ago quarter. […]
Photo from RTINGS shows IR scan of heat-generated by edge-lit LCD The consumer product testing site RTINGs has done a deeply detailed look into ... […]
Using networked displays to help assign and manage meeting rooms in workplaces is now commonplace, but they’re also being used for applications that are ... […]
Dubai, Qatar and more recently Saudi Arabia have developed a reputation in digital signage for bankrolling projects that seem mainly focused on sizzle and ... […]
First-party data refers to data collected directly from customers. Unlike third-party cookies, first-party data relies on users’ consent. This data is held in high esteem for a good reason. […]
by Florian Rotberg. Contrary to forecasts, demand for digital signage this year remains very low with no to low growth in most markets. Market players are looking for new opportunities and subscription models are becoming increasingly popular here too. […]
Kanchan Srivastava, Senior Editor. On Friday, yet another hoarding collapsed in Kalyan City, Thane, injuring two people, and damaging cars and property. Thankfully, no lives were lost, but the incident serves as a stark reminder of the ongoing safety risks posed by these towering structures, which continue to be installed recklessly across Maharashtra's cities and towns. […]
Solotech and ROE announced the purchase and sale of 5,000 square meters of LED, including 4,500 square meters of identical carbon LED tiles. According to Solotech, this order of ROE CB5 Mark II 5.77mm Pixelpitch Carbon LED tiles is the largest single batch ever recorded. […]
Guest Post: Viktor Petersson, Screenly It’s Saturday morning. Emergency services in Alaska are knocked out, meaning you can’t even get through to 911. Atlanta, ... […]
by Florian Rotberg. The construction of the temporary Adele Arena hasn’t been credited to any AV service provider yet. However, after some inquiries, we discovered that the world’s largest LED was built using ROE panels from Solotech. […]
