What is described as the largest US Installation of architectural-grade LED-embedded media glass has been switched on at the newly renovated Tin Building in ... […]
Texas transaction involves out-of-home advertising displays in East Texas. MediaChoice, LLC based in Austin, Texas, acquired Reeves Outdoor Advertising – this past week. The terms of the deal were not disclosed. […]
WASHINGTON, Oct. 4, 2022 /PRNewswire/ -- TikTok users lead in reporting that they frequently notice OOH ads while on the platform (82%). Users of Instagram and Facebook are close behind (81% & 80%, respectively), and more than three-quarters of Snapchat and Twitter users also say they often see OOH ads in their feeds (78% & 76%, respectively). […]
This holiday season, nearly 6 in 10 Americans (59%) plan to travel, and personal vehicles (64%) and planes (48%) are the preferred modes of transportation, according to “OOH Consumer Insights & Opportunities Q4 2022: Holiday Travel & Shopping,” the latest research report from OAAA and The Harris Poll. […]
Planar Luminate Ultra Series enhances viewing angles, supports comfortable viewing from as close as six feet and allows customers to build a fine pitch outdoor video wall of any size. PORTLAND, Ore.--(BUSINESS WIRE)-- Display manufacturer Planar has released a fine pitch, high bright outdoor LED video wall designed for up close viewing. […]
CTO of independent, global programmatic digital-out-of-home (DOOH) advertising platform Hivestack Mina Naguib has been appointed as Chairman of Prebid’s DOOH Taskforce. Newly-launched DOOH Taskforce aims to simplify and drive transparency across programmatic supply chain. […]
The workplace-focused software firm Appspace has a long history of developing tight ties with tech giants, going back to the years when it was ... […]
Clear Channel Outdoor outperformed the market for the third quarter of 2022, Lamar followed the market and OUTFRONT underperformed the market, although all st0cks fell in the month of September due to recession fears. Clear Channel finished the quarter up 28%. Lamar fell 6% as did the S&P 500. OUTFRONT fell 10%. […]
There are indications that the semiconductor supply chain issues that tightened availability of electronics components and extended manufacturing and delivery times on key components ... […]
The National Hockey League today debuts Digitally Enhanced Dasherboards (DED), an advanced approach to dynamic dasherboard advertising that will launch for the 2022-23 season. […]
The new features from Adsquare will be available for advertisers across Europe booking DOOH campaigns through the Yahoo DSP. Yahoo builds its Identity Graph on deterministic data from “opted-in, consented consumer relationships” across numerous channels such as its mobile app, search and its owned and operated sites. […]
Energy restrictions that directly affected the digital signage business in Germany have been refined and eased. The government there has amended its Energy Saving ... […]
The dual world campaign has also appeared on Ocean’s Holland Park Roundabout tri screen in London alongside an NFT replica of the same billboard inside Somnium Space VR Metaverse and is running across real world roadside locations in Birmingham and Manchester until October 23. […]
BROOKINGS, S.D. – Sept. 30, 2022 – Bringing a larger-than-life view to Accor Stadium, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, worked with the venue in Sydney, Australia, to manufacture and install the Great Southern Screen, the widest main video display the company has ever installed in a sports stadium and the largest display in the southern hemisphere. […]
As part of the street furniture and advertising deal oOh! will manage cleaning, maintenance and advertising services for 108 bus shelters and 20 digital screens across Adelaide. The company says it will also invest in digitising the precinct, converting existing assets, and adding communication screens in new greenfield locations. […]
