Las Vegas-based DOOH ad-tech firm Adomni has acquired the Canadian firm Adstash, which has a technology stack aimed at powering ads in the small ... […]
More details are starting to emerge about the technology and creative plans for the giant LED-clad orb going up just off the Las Vegas ... […]
In another sign of a slowing economy and international trade disputes, giant chipmaker Intel is reportedly planning major layoffs, with as much as 20% ... […]
By Rob Ward, Op-Ed Contributor. The pandemic was a reset moment for outdoor advertising: like clearing out a cluttered shed and promising never to let it get full of junk again. Today, things have changed: Facebook has lost billions of dollars in market capitalization and is reporting revenue declines as digital costs soar. […]
By Pete Putman ( SCN ). The latest display tech threatens to replace every other display that preceded it. Direct-view inorganic LEDs (dvLEDs), once an expensive and exotic display platform largely relegated to digital signs and stadium scoreboards, are available with smaller pixel pitches in sizes that are practical for use in meeting and learning spaces. […]
by John Charles Robbins. One of the commissioners has introduced a proposal that would allow digital advertising signs on city-owned properties. […]
California-based BlueZoo has released its enhanced analytics for Programmatic Digital Out-Of-Home (pDOOH) advertising, providing minute-grain impression data of individual advertising assets. Out-of-Home advertising companies, such as JCDecaux, have relied on BlueZoo’s BlueFox solution for years to measure advertising impressions and quantify unique reach. […]
Billboard Insider’s take: This case illustrates the importance of having clear instructions on rent abatement and lease termination; the importance of a clause confirming that the billboard structure is yours; and the importance of verifying that a seller has title to what they are selling. If a landowner tells you that they own structures on their property you should ask for written evidence. […]
This McDonald’s in Vienna, Austria would have to qualify as one of the nicest ones out there – looking more like a lux hotel ... […]
With energy costs rising we understand that some businesses may have major concerns around their energy consumption. Some European countries are even taking the approach of cutting off any digital signage being used after 10pm, which can create a big impact on the DOOH industry. […]
By Cathy Muldowney, Senior Vice President, Programmatic Sales, Clear Channel Outdoor. If you’re gearing up for a trip to Advertising Week in NYC next week, don’t be surprised if a story on Out-of-Home (OOH) advertising and its post-pandemic comeback popped up in one of your regular industry newsletters. […]
Transit media company Vector Media, has become exclusive media sales representative of the West Palm Beach expansion of the Swiftmile Micromobility Network. The relationship was developed along with smart mobility firm Tranzito in support of the rapidly growing Tranzito-Vector mobility partnership. […]
Community activists in the UK already opposed to digital out of home ad posters and billboards because of their visual impacts are now trying ... […]
By Adrian Cotterill. For New York Digital Signage Week Adkom Media put together a pack of 52 playing cards that featured 26 OOH luminaries and a couple of ‘jokers’. Here’s our quick (less than five minutes) take on the deck! […]
Sydney, Australia – October 12, 2022 –Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today announced a partnership that will fuel the growth of TMS’ network of retail signage. […]
