Videos of panels from DPAA Global Summit 2022; WOO APAC Summit 2022 and Advertising Week New York 2022. […]
JCDecaux Transport has partnered with various brands to unveil its first carnival in metaverse "MTR advertising metaverse adventure grand debut". Local brands including SmarTone, Klook, Mannings, Eu Yan Sang Hong Kong, Dutch Lady HK, Edko Films, Agriculture, Fisheries and Conservation Department have sponsored the event. […]
By Matthew O'Connor. No. 1: Out-of-Home Advertising is Extremely Budget Friendly. […]
Interview with Jim Johnsen, Managing Director, Johnsen Fretty. Out-of-home valuations and the out-of-home debt and equity markets. The market is healthy with lots of buyers and sellers at the moment. […]
Ahead of the AdTECH: OOH – Los Angeles 2022 Conference, DailyDOOH’s editor in chief Adrian J Cotterill sat down over Zoom with Stephanie Gutnik, Yahoo!'s Global Head of DOOH, to discuss what is in store for attendees. […]
By Dylan Mabin, President, Geopath. Political advertisers are utilizing out-of-home (OOH) media like never before. In fact, OOH political ad spend jumped 113% in Q1 2022 over Q1 2021 and 90% over the last midterm election cycle in Q1 2018. […]
Smart Shelf Tags contain ELi QR Codes, an enhanced, more secure version of QR codes that can be scanned to provide shoppers with additional product information and rich digital content on their mobile phones without requiring an app. […]
During the United States Grand Prix Oct. 21 in Austin, TX, the brand advertised with signs at the airport and local concerts, and with Chrome-wrapped shuttle buses for attendees to take to the race. The tech giant put digital ads on social media with the Google Chrome branding, and had an on-site activation. […]
By Brad Howarth. "We had some billboards around the eastern seaboard that said, 'your face stops at your boobs'. It was a little bit of fun, but also educating the customer to take skincare down the neck to the decolletage. […]
Nashville-based Uniguest continues to make acquisitions, with news this afternoon of a deal to buy MediaStar Systems (formerly Cabletime Limited), an IP video and ... […]
A UK start-up called Cloudshelf has come up with an accessible, heavily-automated and simple platform that helps small, mainly local retailers offer the same ... […]
Ian Dallimore, Lamar VP of Digital Growth, brings the Digital and Dirt Podcast to New York City to get the insider scoop from the largest one-day media event of the year, the DPAA Global Summit. From the Lamar Green Room, Ian interviewed a spectrum of industry leaders, including Jonathan Gudai, Erika Wykes-Sneyd, Kathleen Hall, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog: Programmatic.lamar.com To get the latest updates on out of home advertising, digital marketing and technology, follow us on: Or sign up for our newsletter. […]
Partnership to offer additional programmatic planning and buying scale to advertisers within Brazil and globally. RZK Digital operates large-scale LED panels distributed across high urban transport environments in Greater São Paulo. […]
Through this partnership, local and global brands, agencies and omni-channel DSPs can now access the Hivestack supply side platform (SSP) to buy more than 100 outdoor mega screens in over 15 first and second-tier key cities in China, including Beijing, Shanghai, Guangzhou, and Shenzhen. […]
Billboard Insider interviewed Mike Hershey, EVP of Government Affairs, OAAA. All Members of Congress have an allocation of funds to run their offices, called a Member’s Representational Allowance (MRA). Congressman Blake Moore from Utah sought and received approval to use his MRA for constituent communication through billboards (see example). […]
