Use code DSP20 to get 20% off any Conference Pass or a free Expo Hall Pass. […]
Billboard Insider’s take: The cloud in the bright sky was a 10% decrease in programmatic spend. Programmatic adjusts quickest to changes in economic conditions. An early indicator of an ad pullback? […]
“Advertising demand continues to be robust” was how OUTFRONT CEO Jeremy Male introduced OUTFRONT Media’s 3rd quarter 22 financials during the earnings call. […]
Residents in big cities have raised objections to things like river and ocean barges with LED boards on them, and big digital boards on ... […]
With these integrations, Kevel Relay gives out-of-home media owners the ability to sell their inventory programmatically without giving up control or transparency over the auction. Programmatic DOOH transactions are still characterised by waterfall bidding methods and reserving spots in the loop for specific advertisers or demand partners. […]
The agency has also bagged the OOH mandate for Muthoot Forex for the Kochi market. Through the OOH campaign, the brand aims to showcase how their gold assets can be monetised. The BMeG OOH team, along with Muthoot Team, chose the Kochi Metro rail to run the campaign. […]
By Pete Hautem. ... he was often seen driving his 1961 English side steering Rolls Royce silver Cloud. […]
Hat Tip to Kiosk Manufacturing Association’s blog for spotting this … The U.S. burger chain Shake Shack is making big investments in digital to ... […]
UK-based AV Magazine holds a big, splashy and boozy (from the looks of it!) black tie awards night annually to identify and celebrate jobs ... […]
by Mark Bucknell. For brands, this represents an exciting opportunity to refresh their shopping mall advertising strategy to better engage this young, affluent audience. […]
By Kirk Miller. The EU is cracking down on appliances and products that consume too much energy — which includes every model of 8K TV that currently exists. A few years back we suggested that there was really no need, for now, to buy an 8K TV. […]
Kevin Gephart. Typically, the first six weeks of every new year represents a sales slump for most OOH sales makers/companies. It’s believed to be due to client spending being down during those weeks. […]
Southern California systems integrator Solutionz has acquired a competing firm, Spinitar, with plans to rebrand and roll it into Solutionz’ operations. Under the direction ... […]
Billboard Insider’s take: Nice to see revenues and yields improving although OUTFRONT’s transit revenue has recovered slower than the rest of the US transit market. The company is reasonably leveraged (Billboard Insider considers anything below 5-6 times as sustainable) and a 7% dividend generates decent current returns. […]
Geopath’s new vision lays out an exciting roadmap for the future of Out-of-Home media measurement. Geopath has long been the accepted, independent measurement body for Out of Home media measurement. Several years ago, they undertook a sweeping initiative to upgrade the measurement system for OOH media. […]
