My friends at German language content partner Invidis were evidently in South Korea recently, and noted how metro Seoul’s sprawling international airport has a ... […]
Key contracts wins: France: In July, JCDecaux SE announced that its subsidiary, JCDecaux France, has won a 16-year exclusive advertising street furniture contract with the Aix-Marseille-Provence metropolitan area. Installation will start on 1 January 2023 to service the needs of this dynamic metropolitan area of 1.9 million people. […]
By Hector Gonzalez. Retailers are once again preparing campaigns and promotional events against a new set of seasonal tentpole events. But while this pre-holiday period is nothing new, three things are very different this year. […]
This season, the NHL has debuted digitally enhanced dasherboards (DED), which “erase and replace” the advertising found on arena rink boards with virtual ads on broadcasts. The boards sometimes resemble the traditional ones fans are accustomed to, other times, one specific advertiser takes over the boards and the entire rink lights up with its ad. […]
This event in Los Angeles is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in out-of-home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. This event is being Chaired by Stephanie Gutnik | Global Head of DOOH | Yahoo! TUESDAY NOVEMBER 15, 2022. […]
Entrepreneur and shit disturber Elon Musk has lots of fans, but has seemingly spurred no end of detractors, particularly in the immediate wake of ... […]
There may well be some 8K displays in stands at next week’s Digital Signage Experience trade show in Las Vegas, but there’s not a ... […]
The industry buzz about microLED as a digital signage display technology has calmed from a roar to more of a hum, according to a ... […]
Projection mapping on buildings is reasonably common these days, and much easier to do because of technology advances, but it is still impressive when ... […]
Luxury Swiss watchmaker, Hublot has made its metaverse debut. The LVMH owned brand has unveiled its ‘Hublot Loves Football Metaverse Stadium’ to celebrate soccer’s 2022 FIFA World Cup in Qatar which it sponsors as official timekeeper. […]
by Daniel Brown. Taxis are an under-valued part of this explosive growth, according to Jason Gross, VP of Mobile at Curb. He joined Digital Signage Today to explain in an exclusive interview. […]
A digital media company that provides curated music videos and branded entertainment channels for businesses, Loop offers companies of all kinds free digital signage solutions—as well as free access to their licensed streaming content—in exchange for premium video ad placements in their brick-and-mortar locations. […]
The ads are dynamic and can change rapidly during the broadcast — much to the chagrin of viewers at home like Warrington, who find the visual transitions distracting when play is on. "Maybe I'll get used to it, but so far it's hard to watch," he said. Virtual ads generate more revenue Michael Naraine, an associate professor of sport management at Brock University in St. […]
DSE 2022, which explores every aspect of digital and interactive display technology, from concept to content and analytics, will be held November 17-19 in Las Vegas at the Las Vegas Convention Center. […]
Billboards do not sell themselves. Billboard structures need repainting. Lights go out. […]
