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How to lean into DOOH advertising this holiday shopping season (Broadsign via Open Mic)

By Kayla Caticchio, Content Marketing Manager, Broadsign. As Black Friday and Cyber Monday edge closer, DOOH offers a powerful way to capture the attention of shoppers, drive foot traffic, and boost sales. In recent years, Black Friday and Cyber Monday have evolved into enormous opportunities for retailers worldwide. […]

thedrum.com
Thu, Oct 10, 2024 at 8:42 PM

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Projection mapping in Berlin: Festival of Lights or Festival for Brands? (Invidis)

by Antonia Hamberger. Making your own brand shine on Berlin’s landmarks – for this opportunity, major brands like to sponsor the Festival of Lights in Berlin – which has turned into a commercially successful concept. Berlin, the gray city – that’s how we know it. […]

invidis.com
Thu, Oct 10, 2024 at 8:40 PM

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Highlights from yesterday’s fall Independent Billboard Operators Conference (Billboard Insider)

Chris Cowlbeck, IBOUSA, on growth of the IBO Speedway: “We now have 260 companies with 63,000 statics and 4,000 digitals in the IBO Speedway.  We have started marketing to agencies that we are one of the Big Four.” Gina Stratford, YESCO, on Boosting Sales Tactics “One thing we ask all of our clients… what are you trying to achieve and how will you measure it. […]

billboardinsider.com
Thu, Oct 10, 2024 at 1:44 PM

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An unusual (but sober) take on retail media: Don’t plunder your TV or out-of-home budget to pay retail media rent in 2025 (Marketing Week)

Grace Kite, founder of Magic Numbers. Big retailers’ sites are another pinch point. You have to be there if you want your product to be available for purchase, and some sites control huge swathes of product-buying traffic. […]

marketingweek.com
Wed, Oct 9, 2024 at 11:07 PM

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Tesco claims it’s new measurement tool will “demonstrate the full-funnel impact” of its retail media network campaigns (Marketing Week)

By Grace Gollasch . The retailer claims the full-funnel measurement approach includes a range of solutions to provide “detailed and incremental” insights for advertisers, with omnichannel attribution to follow in 2025. […]

marketingweek.com
Wed, Oct 9, 2024 at 4:35 PM

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This brilliant TV ad is just a silent full screen shot of a billboard ad (Billboard Insider)

Kevin Gephart. Kris Lindahl, a popular local realtor (krislindahl.com/) who is known for his ubiquitous billboard presence all across southern Minnesota, is currently running a TV campaign on WCCO-TV, the CBS affiliate in the Minneapolis /St Paul DMA. The ad is simply a full screen shot of his billboard with absolutely no sound or other graphics for a full 30 seconds. […]

billboardinsider.com
Wed, Oct 9, 2024 at 4:26 PM

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Donate to Hurricane Relief (Billboard Insider)

From Grey Vick, Grey Outdoor. In the wake of Hurricane Helene, countless families have lost their homes, belongings, and their sense of security. Your support can provide essential supplies, shelter, and hope to those who need it most right now. […]

billboardinsider.com
Wed, Oct 9, 2024 at 4:04 PM

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Fans Could See Themselves As Adele On Giant LED Screen During Singer’s Munich Concert Residency (16:9)

Singer Adele’s month-long run at a pop-up concert venue in Munich this summer attracted a lot of attention for the sheer scale of the ... […]

sixteen-nine.net
Wed, Oct 9, 2024 at 8:06 AM

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Walmart Using Digital Menus To Market New In-Store Pet Services Centers (16:9)

US retailing giant Walmart has started opening what it calls pet services centers, offering what amounts to one-stop shopping for routine pet care needs ... […]

sixteen-nine.net
Wed, Oct 9, 2024 at 7:39 AM

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Department Store chain Belk to launch a retail media network (MediaPost)

by Laurie Sullivan. Charlotte-based, privately owned U.S. department store Belk is launching a retail media arm, Belk Media Network. […]

mediapost.com
Wed, Oct 9, 2024 at 12:10 AM

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LED Displays Now A $9B Global Market; Biggest Sales Growth Now In Americas: Futuresource (16:9)

The research firm Futuresource Consulting has pushed out a new fee-based report about the global LED display market, suggesting it expanded by more than ... […]

sixteen-nine.net
Tue, Oct 8, 2024 at 11:22 PM

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In-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards; How IAB Europe is going to tackle this

IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett. Despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards. A gap that is particularly problematic for media buyers, who are trying to navigate inconsistencies, and invest confidently in this channel. […]

iabeurope.eu
Tue, Oct 8, 2024 at 4:20 PM

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Download to review: IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards are open for public comment until November 01, 2024 (IAB Europe)

IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for public comment, offering much-needed clarity in this rapidly expanding channel. The recommended standards are now open for industry feedback until 1st November, and we invite you to send all comments to retailmediastandards@iabeurope.eu. […]

iabeurope.eu
Tue, Oct 8, 2024 at 4:18 PM

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Used billboards should be repurposed to create durable roof tarps for hurricane survivors (Billboard Insider)

Stefanie Cortez, Every Shelter “Emergency Tarp by Every Shelter is simple and commonsense: used billboards should be repurposed to create durable roof tarps for disaster survivors. Per FEMA, the best option in a disaster is for survivors to be able to shelter-in-place which allows an immediate working solution until timing and/or funds are available to repair the home. […]

billboardinsider.com
Tue, Oct 8, 2024 at 3:59 PM

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Info Screen In Way Of Subway Station Renos, So Construction Crew Just Builds Around (Most Of) It (16:9)

There will hopefully be some logic to this, but here’s a screwball workaround to dealing with passenger information displays while a subway station is ... […]

sixteen-nine.net
Tue, Oct 8, 2024 at 7:38 AM

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