There are many examples now of retailers using LED displays to effectively be the facades for their shops in malls and on high streets, ... […]
From a ProAV perspective, however, the highlight was the performance staged by theater director Thomas Jolly, who re-enacted the search for the Olympic rings with hundreds of dancers. The stage featured an abstract world map with overlapping plates, and built into these were video surfaces that looked very much like large LED screens. […]
A rough summer just got a bit rougher for the LA-based DOOH media network Loop Media, with notification from New York Stock Exchange that ... […]
The new oOh! retail centres are located across Australian mainland states, including prime locations such as Town Hall Square in Sydney’s CBD, Kingston Village Square in Victoria, Market Central in Lutwyche, Queensland, and the Butler Central in WA. In South Australia, oOh! […]
Sweden-based company Axfood has entered into a multi-year framework agreement with European provider ZetaDisplay for digital signage solutions and services. As part of the agreement, ZetaDisplay will develop and establish a new digital signage solutions concept across 220 stores of the grocery retail chain Hemköp, an Axfood brand. […]
In the past, digital signage systems were often seen as low-risk targets. However, today’s hackers are drawn to them for the notoriety, as compromising a large billboard can negatively impact many people. The purpose of signage is to influence and inform users, so when hackers inject false information, it can have serious consequences. […]
Charles Callari. Getting the referral is crucial for an OOH rep and separates the good from the great. I just completed a year of Sandler Sales training, and this is a key component of successful selling. […]
The North American digital signage market is dominated by large multi-IT/AV integrators. The East and West Coasts are at the cutting edge of technology, while the rest of the country somewhat lags behind. Projects are usually large and highly scalable, making the US market attractive to European companies seeking to expand. […]
High price would likely keep these things from flying out the door, sales-wise, but this is an interesting use of a 55-inch transparent OLED ... […]
With Paris 2024 out of the way, the next high profile global sports event spinning up is the America’s Cup, with the preliminary regatta ... […]
Kanchan Srivastava. With Maharashtra's state elections approaching in less than two months, the Brihanmumbai Municipal Corporation (BMC) has introduced a draft outdoor advertising policy which carries specific guidelines for political banners and hoardings during the election period. […]
Instead of digital signage, Paris favored analogue alternatives. Here’s a look at missed opportunities and lessons for future Games. The 2024 Paris Olympics were nothing short of spectacular, drawing in an impressive 11.5 million visitors. […]
The latest expenditure results from the Outdoor Media Association shows that a major driver behind this growth is the consistent investment in Digital Out-of-Home (DOOH) advertising. Media owners’ investments in expanding DOOH formats across multiple environments have further fuelled this trend. […]
Kanchan Srivastava. The civic body’s new norms say that in case of any accident, Advertisers shall be solely liable against all actions, suits,claims, damages or demand of any nature. The policy draft proposes blacklisting of advertisers for violation. […]
Lisa & Dan Nausley. If I’m still hearing “Maybe” after that reality check… you might just be better off gracefully backing out and continuing to prospect for a REAL opportunity and not one you just wish will turn into one. “Yes” is great. […]
