National brand spending on all forms of media has fallen for five consecutive months and declined by 3% in October 2022. The good news is that national brand ad spending on out of home advertising was up by 30% in October versus the prior year. […]
SignValue has prepared an infographic summarizing the 3Q 2022 performance of Link Media Outdoor, the roadside billboard company which is wholly owned by Boston Omaha Corporation. […]
Richard Rothfelder, Partner, Rothfelder Falick. In every case, common sense should be used to avoid invasion or privacy or copyright violations, and sometimes there’s an obligation to post ads on established Public Forums. I have written previously and often on defamatory messages displayed on billboards, and what the operator can display, or refuse to display on his billboards. […]
Sent skyward using an electronic tablet attached to a weather balloon with a GoPro, the campaign positions the remote island destination as a world in itself by tapping into resurgent interest in what lies beyond Earth. The ad compares the desolate landscapes of the sparsely-populated Arctic isle to those of Mars. […]
For over 40 years, JCDecaux has been committed to facilitating universal access to public hygiene facilities The self-cleaning public toilet, a French innovation by JCDecaux that has been exported worldwide: world’s largest network with over 2,500 toilets in 28 countries (including Belgium, Brazil, Canada, Denmark, Germany, Ivory Coast, Qatar, Sweden, UK, USA, Uruguay and more), with a total of 31 million users every year and 721 million users between 2001 and 2021. […]
Kayla Caticchio. Out-of-Home (OOH) advertising is also great for boosting awareness while delivering content that’s relevant to certain communities or demographics. As one of the oldest channels, it’s no surprise that OOH is also the most trusted among audiences. […]
By Song Heo, EVP OOH Media Strategy EMC Outdoor. It’s been about a year or so since we started to see conferences and trade shows begin the long slow walk back to something like they were before COVID. To be sure, the new normal is not what it was in 2019, at least not yet, but there are promising signs for the continued resurgence of conferences. […]
Earlier this month, Sony’s B2B group in the U.S. and Canada announced a rebranding, taking on a new name: Sony Professional Display Solutions. According to the company, the new moniker is meant to better reflect the solutions the company provides to vertical markets and applications, rather than focusing on the business’ route to market. […]
One of the staffers at the Hard Rock Cafe hangs out at the welcome area offering assistance and usse a little handheld clicker-counter thingie ... […]
Worldcom’s client list has included Mastercard, Havas, Ganador, Quiroga, Wabi, Diffupar, Santander, Remax, Rappi, Caia, Chile Visión, Unilever and Paramount +. The company employs 200+ staffers in 18 countries, with hopes of entering the Asian market. A current focus for Worldcom is the World Cup, offering “Qatar in Real Time. […]
The demand seen for those mixer tickets reflects, I think, what DSE is all about – getting the industry together for an event that’s JUST about digital signage. I have always thought the show was as much about efficient networking and meetings as it was about being a technology showcase. […]
SignValue has prepared an infographic summarizing Clear Channel Outdoor’s 3Q 2022 performance. […]
Billboard Insider’s take: Volta’s stock has declined 90% over the past year as the company has dialed back screen growth and revenue projections. The company has only $16 million of cash and will run out of money in the fourth quarter of 2022 without a capital raise. […]
The Digital Signage Federation (DSF) has overhauled its membership structure to designate new tiers and benefits, including free membership for end-users like retailers and ... […]
By Mario Bartel. The billboards are expected to generate $30 million for the city over the course of a 25-year contract. The two digital billboards at either end of Port Moody aren’t bringing in as much revenue as had been anticipated. […]
