The DOOH side of the campaign has been running as across iVision and Adshel Live, adopting a unique ‘roadshow’ approach to its play cycles. Featuring Jeff the ‘Cadbury postman’, as he gestures to a QR code below him from his post room, the ‘postal service’ appears as a pop-up, roadblock-style creative. […]
Thu. Dec. 8, 2022; 9:00 a.m. […]
Ahead of the AdTECH: OOH – Europe 2022 Conference, DailyDOOH’s editor in chief Adrian J Cotterill sat down over Zoom with Marie Gaestel, Displayce's VP Sales EMEA, and Hayssam Soueidan, Displayce's CTO, to discuss what is in store for attendees. […]
Global Television Network (GlobalTV) was looking to increase awareness and viewing consideration for two new Fall 2022 TV shows that would run across its Canadian network. […]
I really like visualized data installations – not only because of creative output but the way they allow big video wall installations to always ... […]
By Dani Gibson. Tuesday, December 06; 7pm (GMT): The Drum Awards for Out-of-Home. The Drum Awards for Out of Home celebrate the campaigns, people and companies driving innovation, creativity and excellence around the world. […]
This is just sad to see as we approach the end of 2022 – a big shopping mall operator resorting to a print wayfinding ... […]
PPDS will bring more energy-efficient products to market, reconfiguring and reducing packaging, while providing greater access to information on energy consumption. […]
Christian Kull | EVP, Client Partnerships | Adomni in conversation with Ha’Londra Dismond | Programmatic Media Manager | HP Inc. and Caitlin Nardi | Senior Programmatic Manager | HP Inc. about why DOOH creates exciting and compelling ad campaigns. […]
Focus Media’s DOOH inventory across office building elevators will gradually be integrated into the Hivestack Supply Side Platform (SSP) allowing advertisers to activate large scale programmatic DOOH campaigns via Private Marketplace (PMP) deals across China. […]
This is a nice application of in-glass LED, marking and promoting a short-term exhibition about Sharks at the Australian Museum in Sydney. The instal ... […]
1. Brand Health; 2. Foot Traffic; 3. Online Activity & Web Conversion; 4. Sales Lift; 5. Device ID Passback. […]
Aman Nanda joined Digital Signage Today for an exclusive interview. Though static OOH still dominates, DOOH is growing fast and accounts for about 13% of overall OOH ad spend, Nanda said, contrasting with 60% in Singapore and 40% globally (on average). "Because of the flexibility and reliability of the medium, digital out-of-home has taken the Indian market by storm," Nanda said. […]
Sony has become a very different player in the digital signage since it brought on some people very familiar, experienced and connected in the ... […]
With a podcast today about holograms, it’s as good a time as any to provide some impressions after finally having an in-person look at ... […]
