Sponsored feature. The Drum sat down with Matthew Dearden, CEO of Alight Media. The out-of-home (OOH) sector is booming, with +31.5% growth in the UK alone during 2022. […]
By Steph Becket. While the show was smaller and focused more on networking, I think there is a clear path for growth that will astonish for next year, and congratulations to the Questex team. At this show, I had the opportunity to attend happy hours, networking dinners and more. […]
A billboard deemed unsuitable for public viewing by the Motion Picture Association is now on view in Times Square. The advertisement is promoting the short film Governing Body from artist and filmmaker Julia Weist and Archive Films. At issue is the billboard’s use of a black and white film still from 1948 showing a close up of a baby’s head and doctor’s hands during a delivery. […]
If your digital signage company is comfortable chasing opportunities that could take years to close, and probably involve a lot of paperwork and different ... […]
By Jo Wadsworth. The council’s waste management department, Cityclean, said the hubs were “quickly becoming unsightly additions to the city”. It made the comments when objecting to planning applications for yet more hubs by outdoor advertising company JCDecaux – all of which were subsequently turned down. […]
Programmatic ads purchased via omnichannel DSP reach audiences on more than 2,000 Clear Channel France displays available through the Broadsign OOH SSP. With the assistance of digital agency Jellyfish, Orange Bank has been an active programmatic Digital Out-Of-Home (DOOH) media buyer since December 2021. […]
The display at the Parque de Colina shopping mall in Bogota, Colombia required 25 panels of The Wall microLED and measures 172 inches, or 4m x 2.3m, with a weight of 280kg. Samsung has supplied what the company describes as the largest microLED screen in Latin America to a shopping centre in Bogota, Colombia. […]
By Jason Pollock. Ben Baker, MD for APAC at Vistar Media: "Looking back at 2022, we saw marketers lean in on behavioural audience data to better understand how consumers move in today’s world. These marketers also faced unique opportunities to support brands looking to re-engage with audiences in innovative and measurable ways. […]
The domestic regional market, excluding Moscow, in the four media segments (TV, radio, press and outdoor advertising) fell by 5% to between R26-27 billion. AKAR notes that the dynamics of all three quarters this year differed significantly, with the first showing a positive trend and the second seeing serious double-digit losses in almost all segments. […]
by Chuck Lewis — V.P. of Business Development and Sales, Palmer Digital Group. The digital menu board is the drive-thru touchpoint that brings together a host of important visual elements that correlate with the customer experience, including dynamic content to upsell menu items. […]
A lot of different specialty display manufacturers have developed variations on digital out of home street furniture displays that have added components they then ... […]
Nexon used the Hivestack DSP’s suite of data and audience targeting solutions to promote its popular 'massively multiplayer online role-playing game' (MMORPG) "MapleStory M" to audiences across Singapore. […]
Header Bidding allows VMO to offer its inventory to multiple demand partners at the same time VMO has announced it has implemented a yield management framework within its programmatic offering via an integration with the Hivestack Header Bidder. Header Bidding is an advanced programmatic advertising technology that allows VMO to offer its inventory to multiple demand partners at the same time. […]
Chi Lo (lead image), The Trade Desk’s director of accounts. It’s our first restriction-free Summer in two years and Aussies are itching to travel. In June 2022 alone, nearly 170,000 Australians returned from short trips overseas according to the Australian Bureau of Statistics (ABS) and as Christmas fast approaches, travel plans are the talk of the town. […]
“The recovery of the industry is underway,” says Mzi Deliwe, head of Airport Ads® and deputy CEO of Provantage. “This is good news for clients advertising at airports for highly effective branch of out of home advertising – it ranks near the top of several measures, from reach to audience to receptivity. […]
