See who won rAVe’s Best of DSE 2022 Awards (rAVe Pubs)
S […]
ravepubs.com
Wed, Nov 30, 2022 at 5:33 PM
Wed, Nov 30, 2022 at 5:33 PM
Raw Feed & Search
Wednesday, November 30, 2022 Wed, Nov 30, 2022
Here’s how OOH can help brands reach shoppers this holiday season (Broadsign via The Drum)
by Kayla Caticchio. If you think the holiday season seems to arrive earlier each year, you’re not mistaken. The pumpkin spice latte, which signals its official start, became available in August, and Amazon, Target, and Walmart held Black Friday sales in October. […]
thedrum.com · Promoted content
Wed, Nov 30, 2022 at 5:31 PM
Wed, Nov 30, 2022 at 5:31 PM
Hivestack, Focus Media Team For Programmatic DOOH Ads Across China (MediaPost)
Hivestack, a programmatic digital-out-of-home (DOOH) ad tech company has partnered with Focus Media, China's offline ad solution provider. The alliance lets advertisers activate large-scale programmatic DOOH campaigns across the country. Focus Media covers 2.6 million elevator terminals across China, including movie-theater networks. […]
mediapost.com
Wed, Nov 30, 2022 at 5:26 PM
Wed, Nov 30, 2022 at 5:26 PM
OUTFRONT says it can now “harness the power of social with premium OOH assets” (OUTFRONT)
OUTFRONT PRIME has a portfolio of 250-plus coveted, high-impact locations across the country while building upon a trend that has organically grown in recent years: brands driving social amplification using their out-of-home campaigns as core content. […]
investor.outfrontmedia.com
Wed, Nov 30, 2022 at 5:23 PM
Wed, Nov 30, 2022 at 5:23 PM
Seenspire’s digital signage app can now be used to manage Sharp NEC large format displays (inAVate)
Sharp NEC Display Solutions Europe and Seenspire have collaborated to bring Seenspire’s digital signage app to NEC products. Accessible with NEC’s MediaPlayer running on MPi4 kits or MPi4 Box in its large format displays, users can use the app, companies can attract viewers to displays by drawing on content and support signage installations. […]
inavateonthenet.net
Wed, Nov 30, 2022 at 5:05 PM
Wed, Nov 30, 2022 at 5:05 PM
Sixteen:Nine DSE 2022 Networking Mixer Photos (16:9)
Along with video and audio of the panel done at the Sixteen:Nine networking mixer at DSE a couple of weeks ago, I now have ... […]
sixteen-nine.net
Wed, Nov 30, 2022 at 9:44 AM
Wed, Nov 30, 2022 at 9:44 AM
Heathrow airport display combines model plane and LED promoting Qatar Airways and the football World Cup in Qatar (AVInteractive)
The display is operated by JCDecaux and is located on a roundabout at the London airport’s Terminal 4. The official 2022 World Cup logo is also featured on the display to highlight the official partnership between Fifa and Qatar Airways. The advertising space will be provided to JC Decaux Airport. […]
avinteractive.com
Wed, Nov 30, 2022 at 12:10 AM
Wed, Nov 30, 2022 at 12:10 AM
Tuesday, November 29, 2022 Tue, Nov 29, 2022
Cannabis and out-of-home update – two new states legalized recreational marijuana for people over 21 years (Billboard Insider)
Maryland voted 67% approval; Missouri voted 53% approval. Billboard Insider’s take: This will mean more advertising dollars for the out-of-home industry in Maryland and Missouri. […]
billboardinsider.com
Tue, Nov 29, 2022 at 10:44 PM
Tue, Nov 29, 2022 at 10:44 PM
How cosmetics brand Rituals manages digital out-of-home ads with data (Campaign)
Rituals used Sage + Archer’s platform to execute data-driven DOOH campaigns. Today, the business feeds all of its data into a central, cloud-based platform which is used as the basis for its campaigns, and is now exploring the best hybrid model for working with different agencies and platforms once more. […]
campaignlive.co.uk
Tue, Nov 29, 2022 at 10:06 PM
Tue, Nov 29, 2022 at 10:06 PM
2023 World Out of Home Organization Global Congress will take place June 7-9 in Lisbon (World OOH)
The Congress includes an opening reception, one and a half packed days of presentations and a full social programme including the annual Awards Presentation and Gala Dinner. […]
worldooh.org
Tue, Nov 29, 2022 at 3:33 PM
Tue, Nov 29, 2022 at 3:33 PM
A convergence of advertising in physical & metaverse retail (Hivestack via The Drum)
By P. Anandan, Strategic Advisor to Hivestack Research. Gen Z (the first generation of digital natives to grow up with fully global and data-driven technology), is estimated to make up 27% of the US population by the end of 2022. […]
thedrum.com · Promoted content
Tue, Nov 29, 2022 at 3:32 PM
Tue, Nov 29, 2022 at 3:32 PM
JCDecaux’s Dom Kozak explains how programmatic DOOH fits into the marketing funnel (ExchangeWire)
Exclusive interview with Dom Kozak, head of programmatic at JCDecaux. With all the technology and data that is available – have we lost sight of the fundamentals of marketing? The goal of any advertising campaign has always been, and always will be, to capture attention and influence attitudes and behaviours. […]
exchangewire.com
Tue, Nov 29, 2022 at 3:32 PM
Tue, Nov 29, 2022 at 3:32 PM
LED Mainstreamed: Lux Hollywood Apartment Block’s Unique 61-foot-wide LED Wall Greets Tenants, Visitors (16:9)
LED video walls have been talked up for the last three or four years as a new tool to attract and retain tenants in ... […]
sixteen-nine.net
Tue, Nov 29, 2022 at 10:45 AM
Tue, Nov 29, 2022 at 10:45 AM
The Largest MicroLED Display In Latin America Lights Up, But It Probably Doesn’t Look Like What’s In The PR (16:9)
This is either very cheeky or just lazy – press about a big LED video wall installation that probably isn’t as big as the ... […]
sixteen-nine.net
Tue, Nov 29, 2022 at 9:32 AM
Tue, Nov 29, 2022 at 9:32 AM
Canadian DOOH ad operator INEO achieves 74% growth with record quarterly revenue (Newswire)
INEO achieved 74% increase in year-over-year revenue and 90% increase in gross profit in first fiscal quarter 2023. The Company now generates over $40 million in annual recurring revenue. INEO recently completed its Public Offering of units and Private Placement of units, notes for total proceeds of C$2.74 million. […]
Newswire
Tue, Nov 29, 2022 at 12:14 AM
Tue, Nov 29, 2022 at 12:14 AM