Guinness World Records has now published size data for the record-breaking LED video wall at Adele’s concerts in Munich, Germany. In an online article recognising the video wall as the largest continuous outdoor LED screen (temporary), the size is given as 4,159.7 sq metres. […]
Malaysia’s dynamic market offers a rich tapestry of advertising opportunities. The country’s population of over 33.4 million people is predominantly urban, with major cities experiencing rapid growth and development. Kuala Lumpur, the capital, alone houses over 1.8 million residents and is a bustling metropolis with a high concentration of economic activity. […]
Terms of the deal were not disclosed. No brokers were involved. Triad, a family-owned business founded in Greensboro, NC, installed its first billboard in 1972, and grew to own and operate 75 display faces, including 1 digital face. […]
Sam Knights, CEO of SMG. The halo effect highlighted by Co-op and Circana’s study emphasises the huge potential wins to be had by integrating OOH into retail media network offerings more seamlessly. We’ve used a combination of retailer data, insights and previous campaign learnings to inform optimal site selection, creative direction and strategy. […]
Dan Berthiaume. Since incorporating Pentaleap's platform into its sponsored products strategy, The Home Depot says it has delivered ads that align more closely with shopper needs by highlighting the right products at the right time. According to Home Depot, advertisers have already observed an uptick in returns on ad spend. […]
Growing at a compound annual growth rate (CAGR) of 10.3 percent, the installed base of connected displays is expected to reach 149.4 million units in 2028. Market growth is driven by greater demand for digital signage solutions in all market verticals, technological advancements and a continued decline in prices. […]
Billboard Insider’s take: Every out of home lease should have a clause which allows you to terminate if the lease becomes economically undesirable in your opinion. That’s the lesson of M-59 Joy vs Lamar Advertising. In 2008, Lamar Advertising entered into leases for 2 billboards in Michigan on land owned by M-59 Joy, LLC. […]
Charlie Callari. As the year draws to a close, there’s often a final push to meet or exceed annual targets. It’s also a time when many businesses finalize their advertising budgets for the upcoming year, making it a prime opportunity to secure deals. […]
Singapore, a global financial powerhouse and one of the most densely populated cities in the world, offers a prime environment for outdoor advertising. With a population exceeding 5.92 million and a thriving economy, Singapore’s urban landscape provides unparalleled opportunities for billboard advertising. […]
Results from DPAA Omnichannel Decision Makers Study Presented at September 11 Webinar Event Open to Non-Members NEW YORK – September 3, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today a special webinar event on September 11 at 1pm ET on the results of its 2024 Omnichannel Decision Makers Study. […]
By Niamh Carroll. Global investment in retail media is expected to pull level with linear TV spend this year, before overtaking it in 2025, according to the latest WARC global ad spend forecast. This equalising of spend comes despite a forecast increase in linear TV ad investment this year of 1.9%. […]
The OOH ad operators argue 2022 policy valid until 2031 and cite potential financial losses; new restrictions threaten existing investments and future growth. […]
Paul Skeldon, Editor. Perhaps the biggest challenge facing the retail media ecosystem is fragmentation. Retail media is still relatively nascent and, while it has rapidly developed, it leaves in its wake a bewildering array of networks, channels, inventory, budgets and reports. […]
The DPAA Summit program includes leading brand and agency speakers, exhibit areas, networking, lunch, PLUS surprise live entertainment. Join us in person at Pier 60 (Chelsea Piers) in New York City for this annual event. […]
by Antonia Hamberger. Using 80 percent less energy than regular LCDs but having response time of 7ms, they are marketed as a new green signage alternative to e-paper. Taiwanese manufacturer Hannstar wants to showcase an alternative to E Ink-based displays: Under the Hannspree brand, the company is marketing so-called Ecovision Paper Displays. […]
