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DSE Says November Show Pulled 3,500 Attendees: a final review of the show (16:9)

Questex, the company behind the rebooted DSE, has pushed out a post-show report that suggests about 3,500 people registered and attended the digital signage event. Next November, the shows close Tuesday and practice laps on the Strip track start Thursday, so it is very safe to assume getting around and getting a vaguely affordable room will be, to put it politely, a challenge. […]

sixteen-nine.net
Thu, Dec 8, 2022 at 9:17 PM

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OOH ad operator CP Media acquires one of the UK’s largest bus and tram advertising specialists (Yorkshire Times)

CP Media provides bespoke advertising and sponsorship services for local authorities and transport providers. It has offices in Halifax and Harrogate. Adverta is one of the UK’s largest bus and tram advertising specialists and represents around 30 bus companies. […]

yorkshiretimes.co.uk
Thu, Dec 8, 2022 at 9:17 PM

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Out-of-home campaign case studies from this year’s Drum Awards (The Drum)

From burning billboards to stunning projections, how OOH drove BBC fame. How trolling Ireland with billboards refreshed an NZ bookmaker. […]

thedrum.com
Thu, Dec 8, 2022 at 9:14 PM

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Wedding services startup Zola is boosting its OOH spending in New York for ‘engagement season’ (DIGIDAY)

Zola wants to capture the attention of newly engaged — or soon-to-be engaged couples — in New York this holiday season. That’s why the brand is upping its out-of-home advertising in the city, taking over subway stations like Rockefeller Center as well as billboards in high traffic areas where tourists may be spending time in the city. […]

digiday.com
Thu, Dec 8, 2022 at 9:13 PM

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Media Frankfurt launches first 3D DOOH campaign with Glenfiddich (Moodie Davitt Report)

Media Frankfurt has launched its first digital out of home advertising campaign with 3D effects, in partnership with William Grant & Sons Scotch whisky brand Glenfiddich. The Fraport advertising division said it was also a first for German airports. […]

moodiedavittreport.com
Thu, Dec 8, 2022 at 9:09 PM

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SA’s Biggest-Ever Digital Billboard Is Coming – And It’s Solar (iAfrica)

Epic Outdoor, a niche media company specialising in the development and marketing of large-format, high-impact static and digital Out Of Home (DOOH) platforms, has announced a new digital billboard site on the N1 highway. The property was specifically designed to accept advertising and at 400m2 the international-standard LED will be the largest roadside LED in South Africa, by far. […]

iafrica.com
Thu, Dec 8, 2022 at 9:07 PM

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DSF Announces 2023 Board of Directors Candidates (Digital Signage Federation)

(December 8th, 2022, Warrenton, VA) The Digital Signage Federation, the only not for profit voice of the digital signage industry has announced the slate of candidates up for election to the Board of Directors.  The slate of eight (8) candidates includes three current members up for re-election as well as six others vying for a total of six open seats for At-Large Directors on the DSF Board. […]

digitalsignagefederation.org
Thu, Dec 8, 2022 at 5:53 PM

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What creativity can be unleashed by modern DOOH ad tech (Shots)

Kingsley Harris, Motion Graphics Artist at Blind Pig, discusses how digital out of home displays can push creative boundaries far enough to take them out of this world. I still remember my first taste of 4D. The year is 2008, I’m at The Royal Air Force Museum, and an immersive 4D experience gave me a firsthand taste of what it would be like to fly one of the Red Arrows. […]

shots.net
Thu, Dec 8, 2022 at 3:21 PM

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IAB Australia and the Outdoor Media Association (OMA) collaborate to host Powering DOOH 2023 conference on March 30 (OMA)

The one-day conference will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia. […]

oma.org.au
Thu, Dec 8, 2022 at 3:12 PM

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Winners of the OAAA 2022 Media Plan Awards (OAAA)

Rapport Wins Media Plan of the Year & Gold Award for ‘NBA Postseason Taking it to the Streets’ Campaign The Out of Home Advertising Association of America (OAAA) has revealed the winners of its annual OOH Media Plan of the Year Awards at the 15th annual Ad Club Out-of-Home: Now event in New York. […]

oaaa.org
Thu, Dec 8, 2022 at 3:08 PM

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JCDecaux acquires a street furniture and outdoor advertising specialist Pisoni, in South of France

A family-owned company created in 1987 by Jean-Pierre Pisoni, it employs 37 staff and currently operates 4,306 advertising panels in the Mediterranean basin, including 2,066 street furniture advertising panels within the framework of public concessions (48% of the portfolio) and 2,240 large format advertising panels in the private sector (52% of the portfolio). […]

JCDecaux
Thu, Dec 8, 2022 at 3:07 PM

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Questex reports the results of the renewed Digital Signage Experience show in Las Vegas

Questex’s Digital Signage Experience 2022 (DSE) reports 3,500 registrants from 61 countries as well as hundreds of additional attendees from the Live Design International (LDI) show that was held concurrently across the hall. […]

Questex
Thu, Dec 8, 2022 at 1:30 PM

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OUTFRONT Media Acquires over 80 Static and Digital Billboard Assets in East Coast Canada

Outfront Media Canada LP acquired 57 static posters and 24 digital billboard assets in St. John's, Newfoundland and Labrador, Canada from Digital Outdoor Media Inc., or DOMI (formerly known as E.C. Boone Ltd.) This transaction was fully funded using cash on hand. […]

OUTFRONT
Thu, Dec 8, 2022 at 1:23 PM

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Sony Has Developed Its Own Device Management Toolset For Its Smart Pro Displays (16:9)

Anyone in digital signage or pro AV who has ever had ops in his or her title will know easy and pretty user experiences ... […]

sixteen-nine.net
Thu, Dec 8, 2022 at 1:21 PM

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How a pilot became the largest billboard operator in Western Australia (Billboard Insider)

Billboard Insider interviewed Steve Robinson, Founder and Owner, WA Billboards. It was a job I didn’t want. I started out in life wanting to be a pilot. […]

billboardinsider.com
Thu, Dec 8, 2022 at 1:02 PM

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