By Amy Houston, Reporter. To mark the third series of the popular family-friendly Christmas TV show, a digital out-of-home (DOOH) ad has appeared at the Field’s shopping mall in Copenhagen. […]
The 46- and 49-inch screens can be booked by advertisers programmatically using One Tech Group's SSP1. Invenda's inventory in Germany, the Netherlands and the United Kingdom will connect to SSP1 and is immediately bookable via private and open auction. […]
Hawk's demand side platform (DSP) will be integrated with Hivestack’s supply side platform (SSP) global network of DOOH screens across EMEA, APAC and the USA. […]
Cartwright says he got established with analog before branching into digital, which he was able to do because he's put in the time to learn all sides of the industry. Image provided. 1. […]
by Bradley Cooper — Editor, ATM Marketplace. Banks have consistently made efforts to make branches leaner and more effective as consumers continue to perform traditional banking online and go to branches for financial guidance. […]
PHD's Hong Kong CEO Antony Yiu responds to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising. I was slightly disappointed when I read an opinion piece on Campaign Asia-Pacific about 'why Hong Kong’s outdoor advertising is underperforming'. There is a fundamental flaw in the study by Hong Kong Baptist University quoted in the article. […]
I had a listen to the now-completed investor call for Daktronics, based on its quarterly results release and on the heels of news that ... […]
The CEO of Daktronics says a “perfect storm” of COVID-era lockdowns and shuttered economies, followed rapidly by huge supply chain issues, has forced the ... […]
One of the companies that bid on the proposal has sent a letter to city officials accusing BIG of exaggerating their qualifications and copying other company’s intellectual property as it relates to the kiosks. IKE Smart City LLC claims the renderings presented to the city by BIG copied their trademarked designs, that IKE has patents on the technology powering the kiosks. […]
By Jenni Baker | Assistant Editor. The age-old brand versus demand dilemma is one that marketers grapple with constantly. Where should I place my cards; do I always have to sacrifice one for the other? […]
By Hannah Bowler | Journalist. The tech took off during the pandemic as advertisers made the most of being able to instantly pause or scale back campaigns, but its full benefits are only now being understood. […]
Ali MacCallum of outdoor advertising specialists Kinetic makes a case for the medium as the perfect home for brands making a stand in tough times. Whatever the economic outlook, the role of advertising doesn’t change. […]
The big pro AV and technology distributor Exertis Almo has taken the interesting step of acquiring a Baltimore-area company that specializes in engineering, drafting ... […]
Daniel Black from Glass-Media and Ori Mor from Wi-Charge. Glass-Media, a U.S.-based digital signage firm, and Israel-based Wi-Charge, a wireless power solutions provider, have partnered to develop wirelessly-powered smart digital signage displays. The story began almost by fate when Black was visiting his sister in Israel last summer. […]
Kirloskar's DOOH campaign at the Mumbai Airport Terminal 2 is called "Limitless." Partnering with ad agency Lowe Lindas, Kirloskar's campaign aims to juxtapose its breadth of offerings with the unlimited imagination of children. […]
